M&C Saatchi Group AUNZ

✨ Introducing our new global rebrand centred on ‘Cultural Power’—a bold strategy to help brands shape culture and thrive in an ever-changing world of platforms, behaviours, and trends.✨ Stay tuned for the launch in March 2025! Read more on Mumbrella - https://lnkd.in/g-djgF2C #mcsaatchi #brand #culturalpower #culture #brands #rebrand

Justin Graham, our APAC CEO, shares his perspective on 2024 and the year ahead in today's AdNews Australia.

Huge congratulations to all the finalists and the overall winner, Hiba Baddou.

A Beautiful Partnership in the Making ✨ We’re thrilled to announce that M&C Saatchi has been appointed to L'Oréal Group’s Agency Village, expanding our role to deliver strategic and creative services for one of the world’s leading beauty companies. This partnership builds on our existing relationship with Garnier and is another exciting addition to our growing portfolio of recent business wins. Michael McEwan GAICD, CEO of M&C Saatchi, shared, “Partnering with L’Oréal Group is a tremendous opportunity to work with a business synonymous with innovation, influence, and excellence. Throughout the pitch process, they challenged us to bring bold storytelling, cultural power, and creative thinking to their diverse brands. Their team is driven by talent and a strong desire to forge meaningful connections with consumers and communities.” LBBonline - Little Black Book

Leading up to the The International ANDY Awards, Emma Robbins, National Executive Creative Director and a member of this year’s Pacific Jury, chats to Branding in Asia about award show wins, what they look for as a Juror and our recent UNCLOUD campaign. "I'm proud of our campaign for anti-vaping, uncloud.com. It’s changing the vaping conversation amongst teenagers, is winning awards, and is setting some mad effectiveness results." Says Emma. Read the full article below 👇 #creativity #effectiveness

We’re thrilled to share that The Plastic Forecast has been selected alongside four other pieces of work from AUNZ, to progress to the Global Immortal Awards. Big ideas transcending borders, time, and trends, destined to be remembered a decade from now. Micah Walker, Founder and Chief Creative Officer of Bear Meets Eagle On Fire said of the campaign: “I think it's a conversation that wasn't being had, and it was manifested in a way that felt beautifully crafted. The way it fit into the newscast made it really quite special.” Simon Vicars, Chief Creative Officer of Colenso, said: “As creative people, we all have ideas that can change the planet but the trick is trying to get the world to talk about those ideas, and The Plastic Forecast does that brilliantly.” The best words, from the best of the best. LBBonline - Little Black Book #immortalawards #theplasticforecast

More Effies wins! Our work for Tourism Australia keeps shining on the global stage, this time being recognised at the UK Effies. The ‘Come and Say G’day’ campaign, which has been spreading a warm Aussie welcome and inviting travellers to explore Down Under, has scooped Silver and Bronze Effies. These latest accolades follow earlier wins at the US Effies, solidifying the campaign’s place among the most effective creative work in the world. We’re thrilled to see our efforts in driving tourism to Australia celebrated internationally once again. Effie Worldwide #Effies #TourismAustralia #ComeAndSayGday #GlobalRecognition #AwardWinningCampaign #EffieWorldwide #CreativeExcellence #MarketingEffectiveness #AustraliaTourism #TravelCampaigns #CampaignSuccess #AdvertisingAwards #UKEffies #USEffies

Fearless Creatures x Deadly Hand Talk. Today we held our last Fearless Creatures event of the year, featuring Daniel McDonald, an inspiring Indigenous LGBTQIA+ visual artist living with a hearing impairment. With over fifteen years of experience honing his craft, Daniel is emerging as a powerful voice in the visual arts. We were privileged enough to have the opportunity to engage with his story and creative journey. Thank you so much Dan, you are AMAZING! His artworks are available for purchase through the link below. https://lnkd.in/dqp9YsVT

Emma Robbins, National Executive Creative Director at M&C Saatchi, gave her thoughts to B&T about the latest ads for Superloop, Australian Broadcasting Corporation (ABC), and Meat & Livestock Australia. Her verdict on MLA? “The storytelling is great. The writing is tight as. And a client who’ll let their final food shot slip out of frame deserves a place in a lifeboat for sure.” Read the full article below.

🛒 Download our Cost of Living Report now 🛒 👉 https://lnkd.in/gspuyq5d Despite challenging times, Gen Z is leading the charge with hope and resilience, showing signs of increased spending in non-essential categories like takeaway food, skincare, and subscriptions. While Millennials and Gen X remain cautious, Gen Z's optimism offers a glimmer of positivity and a reminder of the potential for growth and change. Brands have a unique opportunity to connect with this hopeful generation by understanding their spending priorities and offering value-driven solutions. #CostOfLiving #ConsumerTrends #GenZOptimism #BrandStrategy #growth