Modibodi

Modibodi

Retail Apparel and Fashion

Rewriting the rules of our periods ruling us.

About us

Modibodi® began in late 2013, but it took almost two years of picking, prodding, prototyping, washing, wearing, testing and fine-tuning to develop. We consulted with up to 100 textile engineers and fibre companies (both in the USA and Australia). We conducted close to 1,000 scientific tests. And we worked with leading Australian lingerie designers and manufacturers to create our patented finished product. Modibodi® uses high quality, tech savvy fabrics (like Bamboo, Merino Perform Wool and Microfibre) and the latest in breathable, antimicrobial fibres with our patented Modifier Technology – a super slim (only 3mm) stain resistant lining for modern periods and leaks, and Modifier Air Technology – a moisture-wicking, odour-fighting lining for getting sweaty. About Founder & CEO Kristy Chong Kristy’s the CEO and creator of Modibodi™. She’s a mum on a mission, a fash-tech entrepreneur and a social advocate for women’s health issues and rights. With over 13 years in senior PR roles for organisations including McDonald’s Australia, sanofi-aventis and Edelman PR, Kristy’s worked with some of the biggest brands in the business. Fast forward to 2011, when the concept of launching her own business ignited. This ambition saw her design, develop and scientifically prove her patented Modifier Technology leak-proof undies and transform this into the Modibodi® collection: a reusable, sustainable range of singlets, sweat-proof undies and activewear created to liberate us. Kristy’s vision is to build a brand that makes the world better by empowering every bodi to make real, positive change. As part of this vision, Modibodi® actively supports causes and organisations close to our heart, such as Share the Dignity and Days for Girls. Modibodi® has also won (and been nominated for) numerous product and business awards including Telstra Business Women's Awards, Australian Womens Weekly Women in Business Awards, Ausmumpreneur, Aust Fin Review Aspire Awards.

Industry
Retail Apparel and Fashion
Company size
11-50 employees
Type
Public Company
Founded
2012
Specialties
fashion technology, underwear, innovation, fashion, business, women in business, periodunderwear, and sustainability

Locations

Employees at Modibodi

Updates

  • Modibodi reposted this

    View organization page for Modibodi, graphic

    6,247 followers

    At Modibodi, our values guide everything we do, from creating products that support leak protection and comfort to advocating for period equity and accessibility. Our team recently took these values beyond the workplace and into the community 🙏 We had the incredible opportunity to volunteer with Thread Together, a charity that aims to save clothing from going to landfill, delivering it instead to people in need. By sorting, folding, and sizing clothes for distribution, our team supported their mission to provide essential clothing and comfort. We’re so honoured to partner with organisations like Thread Together that make a meaningful difference ❤️ Huge thank you to all of our team at Modibodi who helped out! #PeriodEquity #ThreadTogether #SocialImpact #LifeAtModibodi

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  • View organization page for Modibodi, graphic

    6,247 followers

    At Modibodi, our values guide everything we do, from creating products that support leak protection and comfort to advocating for period equity and accessibility. Our team recently took these values beyond the workplace and into the community 🙏 We had the incredible opportunity to volunteer with Thread Together, a charity that aims to save clothing from going to landfill, delivering it instead to people in need. By sorting, folding, and sizing clothes for distribution, our team supported their mission to provide essential clothing and comfort. We’re so honoured to partner with organisations like Thread Together that make a meaningful difference ❤️ Huge thank you to all of our team at Modibodi who helped out! #PeriodEquity #ThreadTogether #SocialImpact #LifeAtModibodi

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  • View organization page for Modibodi, graphic

    6,247 followers

    We're thrilled to announce that Modibodi is now officially available in WHSmith stores across multiple locations! 🎉   To celebrate this partnership, we hosted a special "Anti-Leak Absorbency Test" pop-up at Sydney Airport’s International Terminal, where travellers witnessed our patented leak-proof technology in action. The hands-on activation showcased just how much our underwear can absorb, giving customers a true sense of the reliability and comfort Modibodi offers.   This exciting partnership with WHSmith means more people can grab Modibodi while on the go, wherever they’re travelling. Here’s to bringing comfort, confidence, and sustainable period solutions to travellers everywhere! 🩸 Thanks to the WHSmith Australia team for being apart of the planning and execution!

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  • View organization page for Modibodi, graphic

    6,247 followers

    This month, we launched the limited-edition Smiley Company and Modibodi swimwear and underwear collection - a collaboration rooted in positivity and empowerment. Designed to enhance your mood during your period, this collection celebrates self-love and confidence with the iconic SmileyWorld face and a powerful message 💛 Our design team hand-crafted the ‘Self Love Club’ graffiti print, featuring 24 empowering phrases in a bold and unique design for both the Modibodi and Teen lines. Working closely with the SmileyWorld team, we ensured the authenticity of the wording, logo, and branding at every stage - from sample fittings to final production Our goal is to help everyone feel good every day, recognising that periods can bring both challenges and triumphs. This collection is a reminder to embrace self-love, no matter what. #SelfLoveClub #FeelGoodFashion #PeriodPositivity #WorldMentalHealthMonth

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  • View organization page for Modibodi, graphic

    6,247 followers

    This International Day of the Girl, we're reflecting on a pivotal moment in many young women’s lives: their first period. How we experience this milestone can shape our relationship with our bodies for years to come.   Today, our team is sharing heartfelt letters to our younger selves, filled with the support and wisdom we wish we had during those formative years. Together, we aim to empower the next generation 💌   #LifeAtModibodi #InternationalDayOfTheGirl #Empowerment #Modibodi

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  • View organization page for Modibodi, graphic

    6,247 followers

    This World Mental Health Month, we took a moment to spread positivity and support within our community. To give strangers a much-needed mood boost, we handed out affirmations, free snacks, and discounts in places where people often feel low, like public transport stations and during their commutes. We all know that feeling on a gloomy Monday morning right after the Sunday scaries! Small gestures can make a big difference, and we’re proud to contribute to the conversation around mental health inside and outside of the office. We’re committed to continuing the fight against stigma by checking in with our circles and fostering open discussions about mental well-being 💛🖤 #LifeAtModibodi #WorldMentalHealthDay #WorldMentalHealthMonth #Modibodi

  • View organization page for Modibodi, graphic

    6,247 followers

    We recently launched our Intimates Collection, Modibodi’s first foray into period lingerie. To kick off London Fashion Week, we partnered with Hypebae for an unforgettable night at the iconic Dõna Bar, an underground speakeasy located in Hackney, London.   The Intimates Collection is designed to appear and feel like regular underwear while still providing leak-proof protection thanks to its scientifically proven technology. Oh and did we mention that it’s designed with buttery soft, premium fabrics for leak-proof luxury.   For one night only, guests were transported to an exclusive “Modibodi Members’ Club,” featuring period-inspired cocktails like Crimson Crush Negroni and Pink Wave Paloma.   The highlight? Sparkling ✨ tooth gems ✨including a bold blood drop jewel, and an experimental makeup artist offering stunning red eye looks. We wrapped up the night with incredible DJs and each guest received a piece from our collection to experience the luxurious, period-safe lingerie for themselves.   A huge thank you to Hypebae HYPEBEAST and the entire Modibodi team for making this event a success!

  • Modibodi reposted this

    View profile for Sarah Walters, graphic

    Head of Creative Content

    Turn up the heat, no strings attached! ☀️ Who knew period swimwear could look this good? Our new Shimmer collection is here. Conquer the waves with confidence (and zero leaks). ✨ Shop now: modibodi.com #modibodi #leakproof #swimwear #periodswimwear #swimtech Modibodi Photographer: Claire Wallman H&M: @katraftery Talent: Bianca M @everi-body and Hailey Prats @PRIMARY MANAGEMENT Art Direction: Me Thanks to @DebutStudios

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  • Modibodi reposted this

    View profile for Rad Mitic, graphic

    Head of Brand Advocacy - Yotpo 🦩 Airwallex Community Hero Award Winner 2024 🏆 Finalists “Industry Elevator of the Year Award” NORA National Online Retail Association.

    Sydney, you can’t miss this next week!!! I couldn’t be more excited to have a one on one chat with the legend Kerry Cusack, CEO at Modibodi 🔥🔥 Expect fun banter, and lots of insights into how ModiBodi pick tech partners, and what’s important to them when it comes to relationships. 🙌 Register below ⬇️ https://lnkd.in/ePGWEftN

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  • View organization page for Modibodi, graphic

    6,247 followers

    Did you know that 45% of women and menstruators are afraid to swim on their period? It's a statistic that we are passionate about changing, and a purpose we have designed patented period swimwear for. Our latest campaign aims to draw attention to our Anti-Leak period swimwear in an attention grabbing way and inspire people to engage in their everyday activities, no matter the time of the month. Wearing only a Modibodi swimsuit, freediver and marine biologist Brinkley Davies put our leak-proof period swimwear to the ultimate test by swimming with 5-metre tiger sharks, whilst on her cycle. And while swimming with sharks isn't for everybody, our anti-leak protection is. Tried and tested. Proven and patented. And now, Brinkley-approved. All the confidence you need to dive in and do what you love in the water – and out. No matter what time of the month. No fear. Explore our swim innovation at: https://lnkd.in/gYCMFqUk

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