Reload Media

This week Requelle attended the Klaviyo Partner Kick-Off for 2025, diving into the launch of Klaviyo’s B2C CRM designed to bring marketing, customer service, and analytics together in one place. A huge thank you to the Klaviyo team [Damien Lavin, Tora Brophy, Simon Karumbi, Rodrigo da Silva, Steve Pover, Julia Rawlinson] for the great insights, and to Jeremy Singh & Laura Doonin for the fantastic Fireside Chat. Excited to see how these advancements unlock new opportunities for our clients!

We’re so excited to be attending the APAC Search Awards tonight by We Are Search, with Reload Media proudly shortlisted in four categories! A special shoutout to our very own Brodie Ranson who is shortlisted for the Emerging Talent Award - a well-deserved recognition of her incredible expertise and contributions as Reload Media’s SEO Lead. If you are eager to read more about what's happening across the SEO landscape be sure to check out Brodies, latest SEO series with MarketingMag. 🔗  How AI Is Redefining Organic Search in Australia  [ https://lnkd.in/gsAUFfqK] 🔗  The Ripple Effect of AI in Search: How is AI Changing Consumer Behaviour [ https://lnkd.in/gZCKfRmm ]  🔗 A New Era of SEO and AI: Search Strategies to Stay Ahead [https://lnkd.in/gbQywfmN ]  🔗 How Organic Search and AI In Australia Will Continue To Evolve in 2025 [https://lnkd.in/gCHSkhJj ] Best of luck Brodie, we’re so proud of you!

Email and SMS remain the cornerstones of retention marketing, but the landscape is rapidly evolving and the demand for consumer personalisation is higher than ever before. Brands face new challenges in performance metrics, email deliverability, channel unification, and consumer expectations. In this article written by Reload Media's Head of Lifecycle Marketing Requelle Aiken, we dive into the top 2025 Retention Trends. The topics covered include:   📬 The Death of the Open Rate  📈 The Rise of Server-Side Tracking  🍎 Apples AI Inbox  🤝 Going Beyond Basic Segmentation 🤳  Enhancing Your SMS Campaigns 🔗  Read More Here  https://lnkd.in/g2RTZESi

We’re excited to start off 2025 by welcoming a new addition to the Reload Media team. Introducing Elliot Stanley, our new Media Planning Director, who has joined us all the way from the UK. Elliot brings extensive international experience, having worked with some of the largest international brands to drive growth and efficiency across their media campaigns. With his innovative approach to media planning and a proven track record of delivering results, Elliot is set to take our clients’ paid media strategies to new heights. 

Reload Media's Head of Performance Marketing, Alex McCann, has shared some key insights on how we are navigating conversations with our health and wellness clients who are impacted by Meta's recent advertising policy changes. 🔗 Dive into Alex's perspective in the latest article on the Reload Media website. https://lnkd.in/gAFC9egs

Sarah's 10 years at Reload Media! From starting out as a Digital Account Manager to now leading as Group People and Culture Manager within the Hardie Grant Media network- it has been an incredible journey! Thank you for a decade of dedication and the impact you’ve had on our team and culture for both Reload Media and the teams at Tide Communications, Heads & Tales Content Agency and SHERPA As part of a Reload Media tradition, Sarah received her very own custom 10-Year Bubbles to mark this special milestone

Reload Media is thrilled to announce that our Director, Craig Somerville, is stepping into the role of Group Managing Director at Hardie Grant Media! With 17 years of agency leadership experience, Craig is set to bring this to our network of agencies across Reload Media, Heads & Tales Content Agency, Tide Communications, and SHERPA. His leadership will drive even more innovation and collaboration across the group. Since the acquisition of The Reload Group by Hardie Grant Media in 2022, we’ve been focused on expanding the range of services available to our clients and creating more opportunities for our talented teams to thrive. With Craig’s promotion, we’re excited for the next phase of growth, as our network continues to evolve and deliver impactful solutions for clients across industries. Congratulations, Craig! 👉 Full Announcement Here: https://lnkd.in/gC9dF8PR

The Loadies 🏆 A special evening where our Melbourne, Sydney, and Brisbane offices unite to celebrate the incredible achievements of the Reload Media team this year.

We’re thrilled to welcome Kathmandu as a new Reload Media client. As a brand synonymous with adventure and innovation, we're excited for our partnership ahead. Our team is set to deliver cutting-edge Performance & Brand Advertising strategies across Australia and New Zealand, ensuring Kathmandu stands out in the highly competitive outdoor sector. Kathmandu General Manager of Digital, Craig Mildenhall sharing “We’re excited to collaborate with Reload Media to amplify our digital presence. Leveraging their expertise in paid digital strategies, we aim to strengthen our customer connections, drive engagement, and fuel our online growth across Australia and New Zealand.” We can't wait to achieve some great results together! You can read more about our partnership in B&T and Mumbrella. 🔗Link: https://lnkd.in/gJmHAbqy 🔗 Link: https://lnkd.in/gqvttEhY

Brodie Ranson, Reload Media's SEO Lead, has recently written an article on How AI is Reshaping Organic Search in Australia. You can read the full piece on MarketingMag via the link below. Our SEO team has lots more to share on this topic so stay tuned for more expert insights coming soon, exclusively on MarketingMag. Read the article here ➡️ https://lnkd.in/gsAUFfqK