Sparrowly Group

We would like to extend my heartfelt thanks to our clients and advocates for your ongoing support, advocacy and collaboration. As we get ready to celebrate our 10th birthday in 2025, we recently spent time together as a team to reflect on the business - its journey and its future. We have lots of exciting announcements for 2025 to ensure we continue to bring best in class advisory and training services to the industries we work in. We work to support the industries of visitor economy, workforce development and economic development with the vision of supporting communities and their economies to thrive. Our job is clear, to act as the back stage crew for our clients, solving problems and creating opportunities so you can shine centre stage. We love that we have been able to over the years do this for so many organisations across Australia, NZ and South East Asia. As we have for the past nine years, in lieu of client gifts we donate to three charities nominated by the team in addition to our regular giving program. This year we are donating to The Fred Hollows Foundation, Headspace and Australian Brain Cancer Foundation. So we can fly into the 2025 year the team will be taking a break from Monday, 23 December, returning on Monday, 6 January. Wishing you and your loved ones a safe, joyful and happy festive season. Giovanna, Naivedhya, Naomi, Justine, Federico, Morgan and Jackie. ID: The Sparrowly Group team wearing Christmas accessories smiling and having fun. The photo has been set in a Christmas themed frame with the words Merry Christmas Sparrowly Group 2024.

It was great to spend time recently in region as we deliver the Tourism Midwest Victoria Agritourism Development Mentoring Program. We were able to squeeze in a few site visits with some of our mentees and meet for a dinner together. We are excited to be working with the following mentees from across Midwest Victoria: - Hayes Girl Highlands - Florelie - Tripod Farmers Group - Mount Mitchell Estate - The Glut Farm - Wurrook Estate - Pick your own sunflowers - Dragonfly Springs Farm - Truffle Treasures - Duck Duck Pig. Look out for more announcements in 2025 as our mentees launch their new experiences! Thanks to Ballarat City Council Moorabool Shire Council Pyrenees Shire Council Golden Plains Shire Council Hepburn Shire Council IDs: A range of images from mentee properties including dahlia flower farm, highland cows, garden estate, garden and group of people sitting together at a dinner.

After a year of working as the back stage crew for our wonderful clients solving problems and creating opportunities, we downed tools to put Sparrowly on Centre stage for 2.5 days of on the business planning, prep and celebration. What a productive and fun time we’ve had. New photos ready for 2025, a super productive planning day (watch this space) and a full day to celebrate us with our end of year party! We are super excited and pumped heading into our 10th birthday next year! 🎉 🎉🍾🥳🎅

Are you a business owner or know a business in Queensland's Western Downs region? Sparrowly Group is working with businesses in the Western Downs Regional region in Queensland delivering this Business Resilience Program over this next year thanks to Western Downs Regional Council and Shell. If you are a business or know of a business in this region (including Dalby, Jandowae, Miles, Chinchilla, Wandoan and Tara) please pass this survey on as this will help us design a program to best service and support businesses across the region. The survey can be accessed at https://lnkd.in/g4ym2n4u

Thank you Outback Queensland Tourism Association for sharing your experience working with Sparrowly Group on the recent Agritourism Accelerator Project. This project included the delivery of agritourism masterclass workshops and a 1:1 mentoring program for 10 farmers, supported by an overarching strategic agritourism development roadmap. We are looking forward to seeing agritourism continue to grow and flourish in the Outback.

Lots to kick up ones heels about when making the finalist cut for Employer of the Year and Sustainable Group of the Year when amongst some huge guns in The Travel Corporation and TAG. Last night the Travel Weekly Women in Travel Awards celebrated women who work in or support the booking and experience stages of the customer journey. We at Sparrowly Group are the behind the scenes backstage crew supporting and leading from behind so the whole industry can sparkle! ID1: Giovanna standing kicking up her left foot, hands in the air and smiling. A sparkly back drop is behind her with a sign above head that says Women in Travel. ID2: The screen with the words Employer of the Year Finalist Sparrowly. In the foreground are the back of heads of the crowd.

**Sparrowly Group releases latest edition of Accessible and Inclusive Tourism Paper** On today’s United Nations International Day of Persons with Disabilities, we are excited to release our 2024 edition of the Accessible and Inclusive Tourism paper, Creating Real Inclusion: A Call to Arms to the Tourism Industry. This year’s paper dives deep into key themes like inclusive place design, responsive experiences and digital accessibility, featuring case studies from businesses leading the way. It also offers practical tools and insights to help tourism operators co-design experiences that truly welcome visitors of all abilities. At Sparrowly Group, we believe inclusion is not just about compliance - it’s about creating unforgettable, authentic experiences for all. We want to thank everyone who has supported us over the years in our work. As well as thank the operators who are featured in this edition for their time and input as we worked on this year's release. We welcome your feedback, questions and news of how your destination or business is working towards access and inclusion for all and we encourage you to share this with your colleagues and friends. Together we can make Australia the most welcoming, accessible and inclusive destination in the world. Download the paper here and share with your network - https://lnkd.in/gCaE6cT #AccessibleTourism #InclusiveTourism #TourismForAll #CreatingRealInclusion

We are thrilled to announce that last night Sparrowly Group won Silver in the Service to the Tourism Industry at the NSW Tourism Association Awards. We are exceptionally honoured and humbled by this recognition and thank NSW Tourism Association for this new category that recognises the behind the scenes support teams to the industry. We were in great company with our friends at TRC Tourism who won Gold and Hipscotch who took out the Bronze. Every day we show up with our values of connection, integrity, connection, diversity, evidence-driven and legacy in front of our minds. What we loved so much last night was seeing so many of the businesses and destinations that we work with be celebrated last night and to have their achievements shared with industry. When we hear this we know that we have done our job right and especially fulfilled our legacy value - that is to "leave our people in a better place than we found them, and with the tools to carry on without us". ID1: Jackie, Giovanna and Justine standing together smiling. Behind them is the event media wall with many logos. ID2: Giovanna seated looking at the camera smiling. She is holding the Silver Award in her hands.

Congratulations Salter Brothers Hospitality on this incredible milestone today. We’ve been lucky to have supported the commercial team on various projects over this last year. And under the wonderful leadership of Tash Tobias GAICD and an incredible portfolio of properties, travel and hospitality is in good hands.

We have something exciting releasing on Tuesday, 3 December - our latest edition of our annual Sparrowly Group Accessible and Inclusive Tourism Paper and this year with an all new focus! Keep an eye out and if you want to be the first to access our Paper - subscribe at https://lnkd.in/gyWFf-JU ID: Co-authors of Sparrowly Group's annual Accessible and Tourism Industry Paper, Giovanna Lever, ACEcD, GAICD and Jackie Hicks, standing together looking at the camera and smiling.