Zebrar

Testing our mocap pipeline for an upcoming interactive exhibit that will be as beautiful as it will be powerful….. more to come next year! Thank You to Black Dog Institute and University of Technology Sydney Transdisciplinary School for partnering with us on this special project. Samuel Elmohamed… loving the dance moves! Richard Swan Andrew Lodge Dominic Mazur Katherine Boydell Dr Barbara Doran #immersivetech

Zebrar is at GCAP (Games Connect Asia Pacific) this week. Saxon Dixon is pitching our game #enfant in the GCap Pitch Session (Screen NSW recently invested in Enfant). Reach out to Saxon Dixon John Doolan Samuel Elmohamed Dominic M. if you are at GCAP and want to connect with Australia's top UE5 team. #games #UE5

Happy 7th Birthday to us! We are celebrating our favourite 7 projects across 7 years. Year 7 part b: Creatures of Australia 2024. Creatures of Australia" set a new standard for future exhibitions by combining technology, artistry, and environmental advocacy into a cohesive and impactful experience. Zebrar created  3 x immersive experiences for this  AGB Creative exhibit, redefining how audiences engage with and learn about animals under threat by  allowing visitors to explore and interact with Australia's unique wildlife in their natural (digital) habitats. Objectives: Interactive Learning: Provide a platform for audiences to interact digitally with animals, fostering a deeper understanding of their behaviors and habitats. Conservation Awareness: Raise awareness about endangered species and the efforts of conservationists. Engagement and Exploration: Encourage exploration and discovery through digital agency, enhancing storytelling and interactive learning without disturbing nature. Cultural Innovation: Showcase AGB Creative's commitment to   innovating cultural events and exhibitions. Tech Innovation: Zebrar’s expertise in digital interaction design ensured a smooth and engaging user experience, allowing visitors to have a meaningful and immersive journey through the exhibit. Designed not just to entertain but also to educate, by giving visitors the agency to interact with digital wildlife, "Creatures of Australia" encourages active learning and personal discovery. This approach: Enhances Storytelling: Digital interactions make the stories of these animals more vivid and engaging. Promotes Conservation: Highlights the importance of conservation efforts and the challenges faced by endangered species Impact and Reception: "Creatures of Australia" received widespread acclaim for its innovative approach to wildlife education and conservation advocacy. Key impacts include: Increased Awareness: Visitors left  with a heightened appreciation for the efforts of conservationists and a better understanding of the threats facing Australian wildlife. Engagement Across Ages: The exhibit successfully attracted both young and older audiences, making it a family-friendly educational outing. Positive Feedback: The interactive elements were particularly praised for making the learning experience engaging and memorable. Wonderful to collaborate again with our favourite Creative Director George K and the rest of the talented AGB Creative team! #immersivetech #innovation #museums

Happy 7th Birthday to us! We are celebrating our favourite 7 projects across 7 years. Year 7 Part A: Cadbury Easter AR Portal 2024 Objective Provide guests with a traditional Easter egg hunt experience  through a captivating game that encourages repeat visits. Challenge Create a unique environment that not only encouraged exploration and interaction but also incentivise repeat visits through the allure of instant prizes and a major giveaway. Showcase the photoreal product in a stylised virtual world. Solution A 360-degree Augmented Reality (AR) “magical world” portal inspired by Cadbury’s new sustainable Easter packaging range.  Designed to surprise and delight, featured moments like Humpty falling from a treehouse, breaking apart to reveal chocolate beans spilling from his belly.  The interactive environment allowed guests to explore the world and engage with characters before participating in the timed easter egg hunt game with a chance to win an instant prize and go into the draw for the major prize. Results 80 percent of users progressed from entering the game  to completing the hunt and submitting a score demonstrating the high level of engagement Thanks to our fabulous clients Traffik and Mondelēz International

Happy 7th Birthday to us! We are celebrating our favourite 7 projects across 7 years. Year 6: LG Electronics's MoodUP Activation at  Vivid Festival Sydney 2023. Objective To celebrate the launch of LG's InstaView fridge with MoodUP™ LED color panels, LG aimed to create "MoodUP by LG," an interactive and immersive activation showcased at Sydney's annual Vivid Festival. Challenge The challenges included designing an immersive experience housed in a weatherproof structure suitable for the sloping site, incorporating a system to deliver personalized videos to participants, and efficiently moving guests through the activation tunnels within a 4-minute time frame to manage crowd flow and enhance user experience. Solution We created the appearance of a square box where animation  were displayed on a wrap-around LED wall that enveloped the outside of the activation space, while Inside, guests interacted within one of the two immersive tunnels. Utilising skeletal tracking technology, guests answered  mood-related questions through their movements—jumping left or right. The particle animations on the interior screens followed their positions, with animations changing in realtime to reflect their movements. To manage the flow of visitors and adhere to the 4-minute time constraint, we streamlined the path through the tunnels, ensuring each participant had a full experience before receiving their personalized video captured by a 360º camera and delivered via QR code. This video, along with a personalized itinerary for their visit to Vivid, was delivered immediately, creating a memorable, purposeful  and engaging brand interaction that highlighted the innovative features of the MoodUP fridge. Thanks to our client: Hearts & Science Omnicom Media Group

Happy 7th Birthday to us! We are celebrating our favourite 7 projects across 7 years. #5 BigW: The Big Headed Bilby We collaborated with Australian retailer, BIG W M&C Saatchi Group and Meta to create “The Big Headed Bilby”, a unique hybrid experience encouraging families to have fun and get creative during the school holidays. First, we developed an interactive Facebook Messenger bot to guide artists through the journey. Artists followed along using simple crafts from home or purchased them online through Big W. Then they snapped a photo of their creations through the messenger bot to see their characters come to life! Our bespoke software removed the background from their photo, and using our custom programming algorithm, extracted the keyframe animation from the film, applying that animation to the users’ character. Each craft character was then rendered into the film,  interacting with the prebuilt story to create each artist's unique mini movie, complete with personalized credits. The Big Headed Bilby campaign was recognized by all major industry publications for innovation and creativity. Our talented art team led by Julian Burgess (character animation) and Anna Fraser (environment design) hand painted environments and used traditional 2D animation techniques to animate each character to create this visually compelling and completely unique storytelling experience. Awards: Facebook Lighthouse Award Vega Awards - Best Experimental & InnovationVega Awards - Best Use of Video Vega Awards - Family, Parenting & Kids #marketing #immersivetech

Happy 7th Birthday to us! We are celebrating our favourite 7 projects across 7 years. Year 4: Saudi Arabia Geographical Digital Twins 2021 Saudi Arabia has some of the most beautiful natural geographical features in the world. Zebrar were tasked by our Saudi based client with creating digital twins of 5 of these natural wonders for digital preservation and for use in Virtual Production and other digital applications. We partnered with Saudi Drone Company FalconViz, who lidar scanned each area from the air while Zebrar VFX Supervisor, Andrew Lodge,  used traditional VFX photography methods to capture the detail of rock faces, sand texture, flora and fauna etc.  In UE5 we took the Lidar  captured geometry and projected the photography/photogrammetry assets onto the geo to create photoreal digital replicas of 4 x over 100M2 environments, while creating an underwater sanctuary completely digitally in UE5  from photographic and scientific reference. The result is 5 Virtual Production Ready Photoreal recreations of these stunning locations. #UE5 #SaudiArabia #digitaltwin

Happy 7th Birthday to us! We are celebrating our favourite 7 projects across 7 years. Year 3: Sydney Swans ‘Swans Story’ 2020 Objective: The goal was to create an immersive, unique, and personalized experience that connected AFL - Australian Football League Sydney Swans fans with their favorite football players. Challenge: The challenge was to provide Swans fans with the ability to see their fan history play out as a bespoke movie, uniquely personalized for each individual. This required handling a vast amount of data and creating a dynamic system capable of generating large numbers of content variations to ensure each fan received a distinct and tailored experience. Solution: We led the technology integration by developing bespoke technology and a unique algorithm that utilized real fan data to instantly create personalized video content. This system was capable of generating over 5 million possible variations, ensuring that each fan's experience was unique. Additionally, we set up digital kiosks at key locations where fans could take a selfie with their favorite Sydney Swans players  providing a memorable memento that they could share with friends and family. This approach not only deepened the fans' connection with the team but also leveraged advanced technology to transform traditional fan engagement into a modern, interactive experience. Results Recognized as the "Best Sports Campaign" of 2020 globally by Neilson  and Winner of an International ECHO Award for 'Best Video Content This integrated fan engagement experience was sponsored by QBE Insurance, cementing their affiliation with the sports federation in the minds of AFL fans. What a great time to reflect on this project heading into finals season 2024 with Sydney Swans at the top of the ladder! Concept and Creative Direction by our client Octagon #fanengagement #ar #immersivetech

Happy 7th Birthday to us! We are celebrating our favourite 7 projects across 7 years. Year 2: Connected Forest Interactive Floor Game for Salesforce Dreamforce 2019 Objective MuleSoft wanted attendees of the 2019 Dreamforce conference to understand that the first step in building a connected customer experience is to integrate data sources with MuleSoft APIs (Application Programming Interfaces). Challenge Inspired by the interconnected root system of redwood trees and partly by Dance Dance Revolution, we worked with Spinifex to create an interactive floor game where players learned about the power of Mulesoft APIs. Ie “The Connected Forest” Solution Zebrar developed a large interactive floor game board (interactive floor screen) with a leaderboard promoted throughout the event. We used carefully curated audio and lighting to heighten interactivity and immersion.  As a multiplayer game, conference visitors worked together to connect the trees’ roots, representing data sources. Visitors learned that MuleSoft’s APIs would help them build better, faster data connections.  After playing in The Connected Forest, attendees visited the BMW station to learn how BMW used MuleSoft APIs to build a connected customer experience. Thanks to our partners on this project Spinifex Group and George P Johnson Experience Marketing. Creative Director George K. #immersivetech #marketing #gamification

Happy 7th Birthday to us! We are celebrating our favourite 7 projects across 7 years. Year 1: World Square Lunar New Year Activation 2018 An oldie but a goodie! This put us on the map as the global AR experts. Objective: Encourage shoppers at World Square Shopping Precinct, Sydney, to visit stores across several shopping levels instead of just using as walk-thru Challenge: We used the magic of #AugmentedReality including our own world-first technology to create an award winning activation, which brought World Square Shopping Centre's Dragon Sculpture to life for Lunar New Year 2018.  Solution: We created an integrated campaign comprising of 3 experiences: • Augmented Reality Activation • Augmented Reality Treasure Hunt • Live Screen Mixed Reality Experience Awards: Winner Gold “Best Integrated Digital Campaign” at the 2018 Global ICSC Asia-Pacific Awards in Kuala Lumpur Winner Gold  “Most Innovative Campaign” at the 2018 Shopping Centre Council of Australia Awards in Sydney Silver  “Augmented Reality” at the 2018 AEAF Award Results: 8% increase in foot traffic 15% increase in Sales (YOY) Thanks to our partners on this project VANDAL ▼ and to their client JLL #ar #immersivetech #marketing