European Travel Commission

📢 Pack your bags and reserve your seat for #DestinationEuropeSummit 2025! We’re thrilled to invite you to the second edition of the Destination Europe Summit 🌍, hosted by the European Travel Commission and Euronews. European tourism 🧳 is back on a growth path, but challenges like geopolitical instability, inflation, extreme weather, and local resistance in hotspots call for sustainable solutions. How can Europe’s new decision-makers support the sector? Join EU policymakers, industry leaders, and destination experts as they address the critical issues shaping the future of European travel.   🗓️ Date: Thursday, 6 February 2025 🕒 Time: 9:30 AM – 2:00 PM CET 📍 Location: Brussels Register now ➡️ https://lnkd.in/dEdMrTfW Booking.com

🙌 Setting the scene for Europe in East Asia for 2025! This week, we wrapped up the year with two fantastic events in China and Japan, bringing our members and partners together to strengthen ties and shape the future of Asian travel to Europe. 📍 In Guangzhou, ETC co-hosted a trade event and VIP dinner in collaboration with The Bicester Collection and G2 Travel. We focused on reconnecting with Southern China’s travel trade and promoting off-season European travel products for 2025. 📍 In Tokyo, we organised a vibrant travel trade and media workshop at the Delegation of the EU in partnership with the Japan Association of Travel Agents (JATA). This event celebrated the year’s achievements while setting the stage for future European travel programs in 2025. 👏 Thank you to our members in China and Japan for working together to promote responsible travel to Europe — looking forward to continuing our collaboration in 2025!

🤔 Curious about the latest trends shaping European tourism? 🎦 Watch our video for exclusive insights from ETC’s research 📊, highlighting key sector developments, emerging European destinations, and travel projections from top markets. Explore the full Q3 2024 report here: https://lnkd.in/ghCYGEcg Tourism Economics

🎊 Prêmio Europa de Comunicação 2024: celebrating best stories about Europe! This November in São Paulo, we honoured storytellers who bring Europe closer to Brazilian travellers. For over 30 years, this ETC initiative has recognised exceptional work showcasing Europe’s vibrant cultures and experiences. 🏆 Best Printed Article: Renata Telles, with “Svalbard: como é viajar para o lugar mais remoto do mundo” (Glamour Brasil) 🏆 Best Audiovisual Work: Daniela Filomeno Seripieri, with “Copenhague: uma viagem sustentável e gastronômica” (CNN Brasil) 🏆 Best Social Media Content: Sandro Macedo, with “Esporte é Cultura” (Folha de S.Paulo) Muitos parabéns to the winners, and thank you to Switzerland Tourism and Suíça no Brasil for hosting this unforgettable evening! Discover more ➡️ https://bit.ly/3OyaGo7

#GNTBFactFriday: Intraeuropäische Reiseabsichten 🗺🚉 Laut #ETC planen 73,3% der Europäer in Q4 2024 bzw. Q1 2025 innerhalb von Europa zu verreisen – ein Anstieg um 6% im Vergleich zum Vorjahr. Besonders ausgeprägt ist die Reiselust bei den 35- bis 44-Jährigen: hier planen 78 % in den kommenden Monaten eine Reise.   🏆 Das #ReiselandDeutschland belegt dabei im Ranking der präferierten Reisedestinationen den 4. Platz. #GermanySimplyInspiring #TravelTrends #MarketResearch European Travel Commission

🤝 Team up with us to showcase responsible travel to Europe!   We’re excited to announce the launch of our 2025 Co-op Programme. At ETC, we co-invest in communication and promotional campaigns 🤳 that highlight Europe as a sustainable and inclusive safe travel destination 🗺️. Together, we can inspire responsible travel behaviours and showcase the best of what Europe has to offer. 📅 Application deadline: 31 January 2025 🔜 Starting date: March 2025   🔗 Learn more and join us: bit.ly/412FQM0 This project is co-funded by the EU.

🛤 #RailTourismAwards 2024: celebrating rail travel excellence! Last night, in partnership with Eurail, we proudly honoured the most innovative and inspiring campaigns 🎖 that showcase the freedom, adventure, and sustainability of exploring Europe by train. 🏆 Best European Campaign: SBB CFF FFS for their witty and creative twist on classic package travel with “All-inclusive Redefined” 🏆 Best National Campaign: Slovenske železnice for their charming portrayal of adult passengers as children with “Trains of the New Generation” 🏆 Best Green Campaign: Mollow for their innovative campaign uniting rail and cycling with “Discover Europe by Train and Bike” 🏆 Jury Prize: Schweizerische Südostbahn AG for promoting the new scenic “Treno Gottardo – Die schönste Verbindung zwischen Nord und Süd” Huge congratulations to all the winners for redefining what it means to explore Europe sustainably! A heartfelt thank you to Luxembourg for Tourism GIE for hosting this incredible evening and to our esteemed panel of juries — Elke Dens, Marit Ruuda, Mark Smith, Owen Farrington, Nicky Gardner and Susanne Kries, — for their invaluable contributions. Discover more ➡ https://lnkd.in/eptkcE38 📸 Pancake! Photographie

🙌 Embracing the European spirit in Luxembourg! Our General Meeting #108 is in full swing, hosted by Luxembourg for Tourism GIE in the heart of Europe 🌍 👉 It’s been a busy day, packed with discussions on the future of European tourism, sharing destination priorities, and plans for 2025. A special thank you to Marlène Bartès for updating us on the European Commission's future initiatives as we begin a new EU policy cycle.   🗣 Building on yesterday’s conversations, our members also participated in an engaging workshop on storytelling and sustainable mobility. Together, we explored innovative ways to promote the #JourneyIsADestination concept and craft compelling narratives that inspire travellers to embrace slow travel. 🛂 Another highlight was last night's visit to Schengen, where we enjoyed a memorable dinner in this charming village at the crossroads of Benelux, Germany, and France 🗺 — the birthplace of Europe’s free and seamless travel. A truly fitting way to celebrate the spirit of European tourism and unity. 📸 Pancake! Photographie

👏 Congratulations Ana Tripkovic Markovic! We are delighted to announce Ana’s election as our new Vice-President. Her appointment brings valuable expertise from the National Tourism Organisation of Montenegro, representing a rising Southern European destination gaining global prominence. Our team looks forward to her insights and strategic perspective, which will further strengthen ETC’s work. A heartfelt thank you to Martin Nydegger from Switzerland Tourism for his leadership as our Vice-President over the past 3 years! 📸 Pancake! Photographie

🛤⛵🚵♂️ How can Europe embrace sustainable mobility and make the journey part of the destination? Today, during our Industry Forum on #SustainableMobility, we delved into these critical questions. It was an inspiring and thought-provoking discussion that brought many issues to light: ✅ How do we create better mobility offers? ✅ How do we make responsible choices more visible and accessible? ✅ How can destination promotion incorporate sustainable mobility?   The consensus was clear ➡ this transformation will only be possible when responsible mobility options are better — more affordable, comfortable and convenient. Progress requires a collective effort, robust policy support, and innovation. Thank you to our speakers — Bart Giepmans, Christophe Reuter, Nicky Gardner, and Robert From — for sharing their expertise and ideas. #JourneyIsADestination Luxembourg for Tourism GIE 📸 Pancake! Photographie