Adapt Media Inc.

Our partner, INS Market, made a winning bet on their newest location at Niagara Fallsview Casino! Joining this jackpot group of high-end marketing and retail players, Michele Lown, Amedeo Christian Catenaro, and Dan, the proud INS Fallsview location owner, is the Mayor of Niagara Falls, Jim Diodati, doing ribbon-cutting duties to mark this glamourous grand opening. Your friends at Adapt Media Inc. were proud to join you in this adventure and look forward to rolling the DOOH dice to bring advertisers into close contact with Lady Luck and Dame Fortune!

Last week, Adapt brought a sleighful of joy to our world with our Jingle Bell Rock Party at the El Mocambo in Toronto! And yes, we DID rock and roll all night and jingle ev-er-y day!!!! Thanks to our own Santa, Jamie Thompson, for throwing this festive shindig and to our clients, partners, and friends who made the night extra merry! 🎥 Catch the highlights from this memorable celebration: https://lnkd.in/eZYZWDET #chameleondigitalmedia #travelpathmedia #datalytica #iDream #shoppermarketingmedia

Last night, the charitable dream of Adapt Media Inc. 's founding father, Jamie Thompson, became a beautiful reality! iDREAM - Inclusivity, Diversity, Racial Equity Award in Media burst onto the Canadian scene to award $7 MILLION in donated media in grants to artists, athletes, and entrepreneurs from marginalized communities! Look at the joy in this photo (personified in the dancin' stylings of one Justin Senior, front row)! This is the iDREAM Board and their very first grant applicant. We're only at the beginning and yet there was SUCH passion and promise in that room!!!! Passionate and promising? Want to put yourself forward? Visit www.idreamadream.ca

A resounding round of applause for the Adapt Media Inc., Chameleon Digital Media, and Travel Path Media teams who spent Tuesday sorting 3,700 pounds of donated food for FeedHalton! Some sobering facts from the FeedHalton team - 1) while food insecurity in Ontario reaches perilous levels, NO FOOD BANK IN ONTARIO RECEIVES GOVERNMENT FUNDING! 2) food banks are now seeing more growth from double-income families who can no longer make ends meet, 3) 20% of Canadians are considered "food insecure". During this holiday season, please consider volunteering or donating to the food bank nearest you. The need is great and growing.

Captain John McRae wrote In Flanders Fields before being felled by pneumonia and meningitis after taking charge of the Canadian Army Hospital at Boulogne. We live in a world rent apart by war, catacyclismically torn asunder by cultural and political divides. How can we have forgotten that men and women in uniform like Captain McRae breathed their last so that we could live united in peace and harmony? On November 11th, we remember.

Adapt Media Inc. was unabashedly thrilled to sponsor yesterday's AdClub of Toronto OOH Day! We had a wildly entertaining time with our client-friends, and our sister company, Travel Path Media, was blushingly delighted to win Silver in the OOH Showdown Place-Based Category for the Paramount+/GroupM Paw Patrol Pups, Planes, and Pupmobiles Plaza Premium Group Lounge Campaign! Kudos to our OOH pals at Branded Cities for adding a little spice to the festivities with the RPM, Naach & Co/TAAJ Entertainment dancers! It was fantastic to see Toronto's multicultural flair on full display and we think we may have even caught our own Jamie Thompson engaged in a little seat/Bollywood dancing action. And...if you're looking for a little more multicultural flair of the DOOH variety, does Adapt have some screens for you?!

Last week, 25 brave souls allowed themselves to be brought to the dark side by a lunatic and undead guide! Adapt Media Inc. conducted its very first GH-OOH-ST Tour of some of Toronto's most murderous and macabre sites, sounds, and yes, in the case of long-buried cholera pits, smells. Was it terrifying? Why, yes, - some of them even lost their heads in fear (thank you, GroupM's Nyaija Leacock Kellman for permitting us to decapitate you)! HAPPY HALL-OOH-WEEN, EVERYONE!!!! #halloween #ghosts #ghosttours #spookytoronto

On this Canadian weekend of Thanksgiving, Adapt Media Inc. is supremely grateful to its sales team, beautifully (and handsomely) pictured at last week's Star Women in Convenience event. Not one of you is a turkey, we're so proud of the way you keep stuffing more and more sales into your budgets, and the only bone to pick is that we wish we could spend every waking moment together! Thank you, Felipe Fernandes, Sam Campbell, Mary Janozeski, Andrea Hodson - Long, Amanda Newell, Tatiana Abondano, Adam Silverthorne, and Diane Wilson! Happy Thanksgiving, everyone!!!

Last week, Adapt Media Inc. made our inaugural visit to the Canadian Convenience Industry Summit at the palatial King Edward Hotel in Toronto. We learned that convenience stores are trusted product sources, celebrated the launch of alcoholic beverage sales in c-stores with old and new friends, but our most memorable moment of the conference...meeting the Fish Flops slippers from Strategic Retail Partners Canada! These marine mules were definitely the bass-t part of our CICC journey!!!

Today is the National Day for Truth and Reconciliation and we at Adapt bow our heads to honour and remember the Indigenous Canadians who suffered abuse and intergenerational trauma at the hands of those governing the Indian residential school system. If you're looking to learn more about the Day, here are some helpful resources and ideas on how to commemorate this crucial part of our history. #EveryChildMatters #NDTR #ReconciliationWeek