Travel Path Media

With the US dollar at an alluring exchange rate, Americans are turning their eyes and wallets to their neighbours to the North. Vancouver, Canmore, Quebec City, Banff, and Montreal have all seen highly increased search rates from our American brethren as possible travel destinations this winter!

Where are Canada's most luxe travellers headed to in 2025? Well, according to the Virtuso Luxe annual report, the White Lotus set will set sail for: 1) Cold weather destinations like Iceland to thwart rising temperatures in the world's hot spots, 2) Solo cruising with single seat tickets on being the hot ticket on small ocean and river liners, 3) Wellness with relaxing/athletic pursuits in Colombia and Costa Rica, 4) "You Tell Me Travel" with recommendations from trusted travelogues and family and friends, 5) Gourmet culinary adventures that showcase gastronomic delights. We at Travel Path are itching for all. But don't even THINK about not putting us in the Pineapple Suite!!!

What are affluent Canadian travellers looking for in 2025? Virtuoso Travel and Globetrender reveal that we're venturing into wellness, becoming Wander Women, and creating F*** It Lists (love that!) to explore the planet in the most Carpe Diem way possible! What else are wealthy Canadians planning in next year's travel adventures? Why, a luxuriant stay in Plaza Premium Group's Lounges pre-flight, of course!

YES! Meeting people in person is a much better way to create lasting business relationships. Obviously, Canadian business people agree since 48% of corporate travellers are looking forward to meeting their customers on their home turf vs. holding these meetings virtually this year. They've also booked corporate travel more often, will stay longer, and have scheduled more meetings with each trip. And how do you reach those jet-setting business travellers with hyper-targeted efficiency? Travel Path Media has some EXCELLENT ideas! #businesstravel #plazapremium #airportmedia

Canadians' favourite destinations this fall will be USA, France, Italy, Japan, and their very own nation, according to Virtuoso Travel's new Brand and Travel Tracker Study. And how will they spend that much needed chillaxation time? Beach getaways are at the top of the list, followed by city adventures, foodie/culinary expeditions, cruises, and museum/historic tours. Our next long weekend is only 41 days away - where will you (and your brand) go?!

It's that time of year - you can feel fall coming when you wake up in the morning and it's just a tiny bit darker than it was yesterday. If you're like the team at Travel Path Media, fall is our very favourite season - that slight chill in the air, the cozy sweaters, the tall boots! Want to combine your love of travel and penchant for PSL-fuelled leaf-peeping? Here are the best places in the world to see autumn in all her colourful splendour!

In spite of all the ugly financial news, Canadians are still hot to globe trot! 40% of Canadians intend to travel this year compared to the lowly 25% eager to trip the airports fantastic last year. #travel #canadiantravellers #intenttotravel #summervacation

Seven of the eight largest airports in Canada report higher volumes with London's Heathrow Airport predicting its busiest summer EVER (VisitBritain also reported that the number of Canadians making the scepter'd isle their vacation spot of choice in 2023 rose by 12% to 1 million visitors). The world is obviously itching to fly the friendly skies once more in Summer 2024!

Judging by the increase in construction in Toronto, summer is upon us! On a happier note, Canadians are itching to hit the road and the jetway according to Allianz, with Gen Z and younger Millennials leading the charge. 18-34 year olds are the ones most likely to vacation this summer with the average Canadian family spending $2,728 on their summer holiday.

We at Travel Path Media are feeling paw-ticularly proud of ourselves for our win as the Best Multimedia campaign at the COMMB Gala tonight! Congratulations to our friends, Sherri Parks, Chris Lamb, and Philip Atkins at Kinetic, and Gillian Wasser-Waxman Wavemaker Canada for making this Paramount+ campaign a reality, and giving hundeds of children in the Plaza Premium Group Lounge at Pearson Airport a chance to fly high with Skye and the rest of the Paw Patrol gang before they boarded their flights all over the world!