DECIEM | THE ABNORMAL BEAUTY COMPANY

We stand firm in our values and our north stars, Belonging, and Doing Good. These values are not trends at DECIEM. They are in our DNA and fundamental to the future we are building together. Beauty is all of us.

To the hands that formulate, the minds that innovate--and the women who lead. At DECIEM, we're fortunate (and proud) to be led by brilliant women in science. Behind every breakthrough are chemists, researchers and innovators who drive our industry forward. Science belongs to everyone; from classrooms, to our labs, there's a place for you here. Happy International Day of Women and Girls in Science. 👩🔬🤍 #WomenInSTEM

Did you spot us at the #Grammys 👀? Celebrity makeup artist Dee Carrion used The Ordinary to prep Doechii for music’s biggest night. We're so excited to share that The Ordinary could be a part of history being made with Doechii becoming the third woman ever to win a Best Rap Album since the category's inception at the 1996 Grammys!  Here’s the full skincare breakdown behind the glam: 🔹Saccharomyces Ferment 30% Milky Toner – For a silky, radiant base and even skin tone. 💋Squalane + Amino Acids Hydrating Lip Balm – To condition and prep the lips. 💧Soothing Barrier Support Serum – To enliven the skin, even texture, and add moisture. 🌿Natural Moisturizing Factors + PhytoCeramides – For deep hydration and a smooth canvas. 👁Multi-Peptide Eye Serum – A must-have for fresh, luminous under-eyes. #TheOrdinary #GrammysGlam

When it comes to truth—seeing is believing 👀 🖇️ https://lnkd.in/dWn64aei

สวัสดี! We’ve officially touched down on the streets of Thailand 🇹🇭, are you excited? You can now shop The Ordinary through @thaisephora ,@eveandboy and @shopee_th 🥰 What are you picking up first?

DECIEM is thrilled to announce a new partnership with the University of Toronto, Faculty of Pharmacy! This collaboration represents an exciting opportunity to connect with scholars, students, and pharmacists to advance skin science education, foster recruitment opportunities, and strengthen ties between academia and the skincare industry. As part of this partnership, we were proud to attend the University of Toronto Faculty of Pharmacy Career and Product Fair, where we met over 300 passionate pharmacy students at our booth and had over 200 students register into our Scientific Talent Community. Seeing their enthusiasm and dedication to the science of pharmacy was truly inspiring and reinforces our own passion for pushing the boundaries of skincare innovation. Through this partnership, we’re excited to offer enriching opportunities like guest lectures, research projects, and career mentorship programs. These initiatives aim to empower those passionate about skincare science, providing insights into the ingredients and innovations that drive our work. Together with the University of Toronto, we’re committed to bridging the worlds of pharmaceutical sciences and skincare innovation to create meaningful, lasting impact.

With the launch of The Ordinary's GF 15% Solution, we're using scientific papers to dispel common beauty myths. Got a myth you'd like us to bust? Let us know in the comments. Together, we can make the truth Ordinary. 🤍 To learn more, visit https://lnkd.in/dWn64aei

"The secret to this ultra-gentle cleanser lies in the glucosides, surfactants that do the actual removal of dirt and oil. The ones found in this formula are gentle and nondisruptive to your skin’s barrier, which means not only that the texture of this cleanser is silky and smooth but also that it’s not going to leave your face feeling dry or tight. It foams up well, though not a ton, to let you know that it’s really getting down into your skin to clean it out, but there’s no lingering redness or irritation after using it. We found that it works equally well on all skin types, even sensitive skin, and has earned a permanent place in our medicine cabinet." Thank you so much Esquire magazine for including us and for your review! Check out the full article here: https://lnkd.in/ehFpvymU Be sure to explore our full range of Cleansers via theordinary.com 🤍

"Within two weeks of twice-daily use, Karina felt like her chronically dehydrated skin looked and felt plumper and more even overall. “I don’t really have wrinkles or fine lines but the rough texture I have on my forehead and cheeks was visibly diminished — almost as if they’d been filled in ever so slightly,” she says. “I was honestly blown away by the early results and can’t wait to see what my skin looks like after finishing my first bottle.” Thank you so much Refinery29 for your review! The Ordinary GF 15% Solution helps to minimize and repair visible skin damage to regenerate the look of aging skin. Be sure to explore our newest formula in detail via theordinary.com and check out the full article here: https://lnkd.in/e6-B5TAb utm_source=email&utm_medium=editorial&utm_content=uk&utm_campaign=250111-the-ordinary-new-serum-ended-botox-obsession

You shouldn't have to break the bank for skincare innovation 🤍 We believe science-led skincare should be accessible. Growth Factors are innovative ingredients that have often been expensive--until now. GF 15% Solution is our newest breakthrough in skin age support. Containing a 15% solution of plant-based 🌱 growth factors to minimize the look of skin damage, here’s how this serum regenerates the appearance of aging skin: ✅ Reducing the look of wrinkles in 1 week ✅ Face and neck feel firmer, look more lifted in 4 weeks ✅ Repairs the look of wrinkles in 2 weeks ✅ Smoothing rough texture ✅ Enhancing radiance for luminous skin ✅ Supports hydration Science advances. Access should, too. Available now at theordinary.com $21.40 CAD | $15.50 USD | £13.50 GBP | €16.40 EUR | $26.90 AUD | $18.60 Int USD | $146.00 HKD | ₩24,600 KRW | $372.00 MXN