Digital Journal Group (DJG)

Successful content marketing lies at the intersection of storytelling and execution. Are you a talented digital content creator? We want to hire you. ✅ Social media content creators ✅ Long-form writers ✅ Editors, proofreaders and copyeditors Let's work together ➡️ https://lnkd.in/eeSNfRCK

For those who have reached out to ask what to expect at the mesh conference in Toronto next week on October 24, here's here’s what you can look forward to from our incredible lineup of speakers: ➡️ Kamales Lardi, CEO of Lardi & Partner Consulting, joins us from Zurich. She will dive into how digital transformation is reshaping the spaces we work in, and how creating environments of psychological safety can drive innovation in both virtual and physical workspaces. Moderator: David Potter. ➡️ Amanda Schneider, LEED AP, MBA 🤓, Founder and President of ThinkLab, joins us from Chicago. She will discuss the future of work, and why it's an entanglement of HR, IT and design. She will explore how these traditionally separate functions must now collaborate more closely than ever to shape workspaces that are adaptive, inclusive, and efficient. Amanda will also discuss how process innovation, data-driven insights, and hybrid work models are driving this convergence, highlighting key takeaways from her research at ThinkLab. Excited I get to moderate this chat. ➡️ Richard Baugh, CEO & Founder of Structa Co, will present at the mesh Innovation Showcase. Richard will also share how Structa uses AI and machine learning to streamline financial modelling, tackling affordable housing with a focus on both ROI and social impact. Alicia Kalozdi MacMillan will also give an overview of the Innovation Showcase. ➡️ Nujhat Bashir from Procurement Assistance Canada will debunk myths about government procurement and explain how the IDEaS program can support innovation in defence and security. ➡️ Ibrahim Greenidge, Co-Founder of BOLT Architecture, PLLC, joins us from New York. He will discuss the role of master builders in today's tech-enabled environment AEC ecosystem. Moderator: Sarah Coleman. ➡️ Elena Yunusov (Human Feedback Foundation), Hamid Alemohammad, PhD (Brickeye), and Stephanie Wood (Alate Partners) will discuss how disruptors are playing a role in AEC and the built environment. Expect this one to touch on AI, investment, and entrepreneurship. ➡️ In our final session, Rose Genele (The Opening Door), Ivey Chiu (TELUS), and Charitarth Bharti (EY) will join Anne-Marie Enns (Mia AI) who will lead a conversation on AI ethics, focusing on privacy, fairness, and accountability in the age of AI-driven decision-making. Don’t miss this chance to connect with industry leaders, gain actionable insights, and see the future of design and technology unfold. Not listed but very involved is my mesh partner Sheri Moore who we are still trying to coax out on stage to share her brilliance. 📅 Date: October 24, 2024 📍 Location: The Symes, Toronto 🎟️ Get your tickets here: https://lnkd.in/gtmsznDd #meshconference #digitaltransformation #sustainability #innovation #AI #architecture #futureofwork

Sharing some exciting news today — we've taken home gold for best use of thought leadership in the #B2BElevationAwards for the program we ran with Computer Modelling Group. A big congrats to the teams at DJG and CMG for their dedication to this initiative, and a big shout out to everyone who was in our category.

Absolutely THRILLED(‼️) to share that Digital Journal Group (DJG) has been shortlisted for an Elevation Award from B2B Marketing for the best use of B2B thought leadership in the United States. The awards "represent the best of the best in US B2B marketing" and judges for this program are senior American and global marketing leaders at companies like CGI, Intel, Salesforce, Tata Consultancy Services, GE, KPMG, Nestle and more. The thought leadership award we have been shortlisted for is in recognition for the ACCELERATE program we built with Sarah Coleman and Computer Modelling Group. We built an editorial publication from scratch, led multiple roundtables with large global brands, deployed teams who did live event coverage from multiple cities in the U.S., and landed media syndication in less than one year. ACCELERATE is one of the highest-impact content marketing programs I've ever had the opportunity to be part of building. We landed a huge audience organically, converted audiences into leads, collaborated with tier-1 global brands, and have been amplified by dozens of senior leaders as we have covered energy transition and innovation. The #B2BElevationAwards celebrate excellence in US B2B marketing and they recognize those who are setting new standards, raising the bar, and showing the world that B2B marketing can be just as creative and innovative as B2C. B2B marketing agencies like DJG rely on strong working relationships with our clients, and the collaboration with CMG was one of the most seamless, unsiloed, and strategic initiatives we've collaborated on. A big thank you to Sarah who led these efforts at CMG, and to everyone at CMG for being so supportive. Winners are announced in September, but we're already thrilled to make it to one of six companies in the U.S. shortlisted for this prestigious award. https://lnkd.in/gfSiBk3J

Next week the Proxure team is heading to the mesh conference happening June 11-12 at Platform Calgary! It's great to see the conference back for its second year in Calgary to explore #innovation and #digitaltransformation across industries, and "meshing" ideas together. The lineup of speakers is solid (40 speakers in two days 😮) and the network opportunities with local Albertans and other Canadians is incredible. Hope you will join me in supporting this event that crossed the country to bridge east and west innovation ecosystems. Drop me a comment or a DM if you plan to be there. If you don't have a ticket yet, get one before Tues > https://lnkd.in/gX7w25Rq

Many brands misunderstand what thought leadership really means and what's involved in doing it successfully. It's more than just self-promotion; it's about providing genuine value, staying consistent, and engaging authentically with your audience. Swipe through to discover the five most common misconceptions brands have about thought leadership and how to overcome them. Ready to take the next step? Apply to be a published thought leader on Digital Journal and share your unique, professional insights with a wider audience. 📢 https://lnkd.in/gNEHPHcR #ThoughtLeadership #BrandStrategy #JournalisticStorytelling #DigitalJournal #ContentMarketing #Collaboration

Times are tough for B2B marketers. According to Edelman's 2024 B2B thought leadership impact report, a staggering 95% of business clients are not actively seeking goods or services at any given time. Lingering economic uncertainty is extending sales cycles, with nearly 90% of global buyers indicating their purchase process became more drawn-out last year. B2B buyers now also prefer a self-directed journey of digital discovery. In this environment, getting buyers off the sidelines has become imperative. B2B companies need to prompt buyers to rethink their challenges as a first step to stimulating demand. Thought leadership can provide that competitive edge. This is why Digital Journal has launched a new national thought leadership platform for Canadians. The Insight Forum (IF) is designed to empower Canadian innovators and thought leaders, offering a unique opportunity for professionals to share their expertise and insights. Learn more, or apply to be a thought leader: https://lnkd.in/giEun27v

A recent study shows that 90% of decision-makers and the c-suite say they are moderately or very likely to be more receptive to sales or marketing outreach from a company that consistently produces high-quality thought leadership. In addition, more than half of decision-makers (52%) and more than half of c-suite executives (54%) spend an hour or more on average per week reading thought-leadership content. Learn more about Digital Journal's new Insight Forum: https://lnkd.in/gdWCprUn

Calling a blitz in football gives a distinct advantage. There's a business story here, so hang in there with me for a minute. In football, if a defensive line can anticipate the play or direction of a run, they can dial up a blitz that puts several defenders to the point of attack in a hurry. That move can force the game in their favour. Similarly, running a thought leadership blitz is a strong defence against competitors who have bigger budgets, technology headwinds, or in industries where there are shifting customer preferences. Swipe through the document to find out more. ⏩ #JournalisticStorytelling #ThoughtLeadership #ContentBlitz

It’s been a year and a half since the public release of ChatGPT, and in that time it’s become very clear that artificial intelligence (AI) has totally transformed the marketing function. It’s also left many marketers wondering if they will lose their jobs to AI. While you may not lose your job to AI, the threat is very real that you could lose your job to another marketer who is using AI. There is no shortage of AI content around marketing, but one conversation we’re looking forward to is the one Ann Handley will have at the mesh conference, taking place June 11-12, 2024 in Calgary. Learn more via Digital Journal below, and grab your tickets at meshconference.com.