Koch and Kahkonen Communications

Are you a Realtor, business owner, entrepreneur or marketing/social media coordinator who’s interested in managing their brand’s socials….but don’t know where to start? We’ve got you, babe! 💕 Two Blonde Tutors is a 4-week, one-on-one course, that teaches you EVERYTHING you need to know about managing your social media accounts. With a comprehensive course to review each week, weekly online check-ins with us, and ‘homework’ that’s customized to YOUR business, this tutoring program is designed to make YOU feel CONFIDENT about using social media. To learn more about this program, check out the package below 👇

Are you a Realtor, business owner, entrepreneur or marketing/social media coordinator who’s interested in managing their brand’s socials….but don’t know where to start? We’ve got you, babe! 💕 Two Blonde Tutors is a 4-week, one-on-one course, that teaches you EVERYTHING you need to know about managing your social media accounts. With a comprehensive course to review each week, weekly online check-ins with us, and ‘homework’ that’s customized to YOUR business, this tutoring program is designed to make YOU feel CONFIDENT about using social media. To learn more about this program, check out the package below 👇

Social media tutoring by your two favourite blondes💖 Coming soon. 08/05/24

Last week we had the opportunity to shoot with Shepherds of Good Hope at their supportive housing building at 1095 Merivale Rd. We spoke with volunteers, staff, OICH nurses, and residents to hear more about their stories and how the organization has impacted their lives. This shoot was conducted in an interview style to allow folks to share their thoughts in their own words. Please follow Shepherds of Good Hope to watch this interview series. We wanted to give a huge thanks to everyone who participated and allowed us to get a peek into your day-to-day lives.

Here are some quick social media updates!! ➡️ It seems like everyone wants to be TikTok, and Facebook is no exception. They have announced they are updating their video player, with important changes including an updated fullscreen video player on Facebook with a consistent design for all video lengths – whether they be Reels, longer videos, or Live videos 🤯 The upgraded player also has cool new controls like fullscreen mode for horizontal videos, a slider to skip around in longer videos, and you can tap on the video to bring up additional options that let you pause and jump back or forward 10 seconds 👏 ➡️ It's time!!! TikTok Notes has officially launched in Canada and Australia. A photosharing platform, there is a lot of comparison to Instagram, but TikTok has included some key aspects that set the two apart. Our three favourite are: Users will be able to format headlines in their post captions, allowing for great labelling and keywords. The layout has two options, a following section and another that gives great recommendations, using TikTok's experienced FYP algorithm. From what we know, TikTok Notes is simple. Not Broadcast Channels or inboxes, just photo-sharing! What do you think about TikTok Notes? Are you already using it? ➡️Meta has new updates too! Their AI is stepping their game up, offering personal AI chats as well as an AI powered search bar. The AI chats can generate photos and text, as well as help you find curated content. Meta hasn't changed their AI policy since 2020 and is taking action. Required labelling of AI-generated content will begin in May; content will begin to be deleted beginning in July. In addition to prominent labels, images that are shown to be manipulated may be served less in the news feed to reduce its reach. But that's not all for Meta... Threads is offering money 💸to creators on Threads! Threads is currently testing its bonus program for creators on an invite-only basis. We don't know how payouts will work, but we do know what posts will NOT be eligible: the posts must include text, can’t be branded, can’t include watermarks, must not violate other rules on the platform and must receive at least 2,500 views. Time to start getting busy on Threads! What are you most excited about?

Using analytics to guide your strategy will help you reach your goals! Following this formula: ➡️Define your goals 💪 ➡️Find relevant metrics. If you aren't sure where to start, check out our essential categories! ➡️Analyze: Check for trends and patterns in your audience engagement and content. Don't be afraid to do some research, check out other accounts similar to yours, and set benchmarks for yourself! Analytics can be overwhelming- you've got this! Reviewing monthly and/or quarterly will help you keep a consistent eye on your metrics. Working with professionals changes everything! Having a social media team of experts will help your business leverage your social media metrics to meet your goals and more ✨

📣 Missed last week's Instagram updates? Here's what's new: 1. A whole new way to search through hashtags! You aren't limited to top posts anymore and you can filter which content you are looking for✨ 2. Reels is upgrading! Instagram is testing out 3-minute Reels, showing us storytelling and long-form content will be so important in 2024. They also are introducing Spin, which is very similar to TikTok's duet function. Spins allow users to remix their reels, giving users the ability to respond to them, add new audio and text, and most importantly, reach a much wider audience 😍 3. Ready for even longer carousels? We are! Instagram is testing allowing you to post 15 pictures to carousels as well as allowing users to comment on specific photos with the carousel. Now you can call out your favourite pictures way easier 📸 What update are you most excited about? 

Showcasing your business is our specialty 🤎📸 Check out some of the pics we just took for Capital Sealers Inc.! As they expand their services into interior painting, they asked for organic imagery to help showcase that! We think our team understood the assignment. If you’re looking for brand photography & videography to showcase your business, contact our team! #brandphotography #photography #ottawaphotographer #ottawaphotography #videography #marketingagency #kkc

Are you on Pinterest? Over 400 million people use Pinterest each month- making it an amazing platform to boost engagement, reach target audiences, and drive up website visits. If you fall into one of Pinterest's top topics, you need to be reaching your audience on this platform! You should be on Pinterest if you specialize in: ➡️Home decor ➡️Food and drink ➡️DIY and crafts ➡️Women’s fashion ➡️Health, wellness, or beauty ➡️Travel ➡️Parenting ➡️Gardening ➡️Weddings Are you interested in boosting your presence on Pinterest? Send us a message and let's get started!

Are you diligently posting and not seeing any boost in engagement? It might not be just the algorithm... Here are 3 mistakes you might be making with your content!➡️ If you are struggling with engagement it might also be time to take a new approach- creating a strategy, improving your branding, and booking a photoshoot to get the best pictures can help you revamp your social media and drive up engagement. Remember: the goal isn't going viral- building a consistent, loyal following with great engagement is the best way for your brand to thrive!