Potloc

Potloc welcomes Christo Barthel as our new Managing Director (UK & Ireland), to bring unrivaled expertise to UK consulting and PE firms! What you can expect: • A leader who’s been in your shoes – Ex-Bain & GLG, Christo has a keen understanding of survey challenges and best practices. • A direct line to survey support – Christo’s team is set to provide even faster turnarounds and more tailored solutions for our UK and Ireland partners. If survey headaches are slowing you down, let’s fix that! #ConsultingUK #ConsultingIreland

This is for anyone who’s ever spent more time cleaning their data than using it. In our new docuseries, Data Quality Simplified, we’ll share the research, speak to the experts, and uncover the crisis thats quietly damaging your results, relationships, and reputation. We’ll show how clients (consultants, PE investors, Insights managers) and survey providers themselves hold the key to more trustworthy insights. Episode 1 is out now. Efrain Ribeiro Nicolas Bourret #DataQualitySimplified

𝐂𝐨𝐦𝐢𝐧𝐠 𝐬𝐨𝐨𝐧: The survey industry has a dark truth—and it’s costing you more than you think. In our new docuseries, 𝐃𝐚𝐭𝐚 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐢𝐞𝐝, we’re cracking open the “black box” and examining why so much of your sample ends up in the trash. We’ll reveal just what’s wrong with the survey industry (hint: it’s not just fraud), and what you can do about it. Get ready to join the conversation with Ep 1: What is Data Quality, Anyway?

The pressure to deliver is on in private equity. Are you chasing a deal that’s as strong as it seems? Are you missing risks that could cost you down the line? We talked to Nicolas Bourret (ex-Bain Partner, 20+ years consulting PE firms), who shared how the most competitive firms are finding their edge by doing quantitative surveys much earlier in the deal cycle. Get up to speed: https://bit.ly/3DTVv6G

👊 How do you publish thought leadership that makes decision-makers sit up and listen? You hook them with data that uncovers gaps and inspires action. Such as: ”Only 19% of 77 surveyed Dutch corporations are pushing for stronger ESG policies. What’s holding them back?” Roland Berger partnered with Potloc to report on the state of ESG in the Netherlands. Take a peek behind our collaboration here: https://bit.ly/3ZNSrBz

We made the Deloitte Fast 500™ again! "Our growth stems from zeroing in on what works: serving the clients who derive the most value from our platform. Establishing a physical presence in the U.S. has amplified this momentum, with our New York office connecting us more materially with the consulting and PE powerhouses that inspire our ambition," reflects Rodolphe Barrere, Potloc CEO. Read the announcement: https://bit.ly/4fEinFo

We recently had the opportunity to work with the International Wheelchair Basketball Federation (IWBF) to craft a compelling value proposition that not only attracts new partners but also drives sustainable growth. Our approach helped the IWBF refine their partnership strategy, improve outreach, and strengthen negotiations.   A big thank you to the IWBF for their trust, and to Potloc for their support as our survey data partner for the project!   Interested in how we made an impact? Read the full case study here: skp.link/xan4   #Partnerships #GrowthStrategy #SocialImpact #ProBono #SimonKucher

Consultants and investors, here’s an open secret in the survey ecosystem: No amount of “data cleaning” can compensate for a sample that lacked high-quality respondents in the first place. Our Head of Data Quality, Marc Di Gaspero, did some research, revealing what many suppliers won't admit: Data cleaning alone isn’t enough. You can filter out bad data all you want, but if you didn’t attract strong respondents from the outset, you’re just playing defense with your data. Read our breakdown and some actionable takeaways here —> https://bit.ly/4fzZUcU

When Simon-Kucher partnered with Potloc, the goal was clear: help the International Wheelchair Basketball Federation attract new corporate partnerships. Potloc’s survey platform helped gather insights on public perceptions around parasports, allowing Simon-Kucher to reshape IWBF's value proposition and present an irresistible case to sponsors. 🎯 Take a peek at their process below: https://bit.ly/3NnG8ot

At the top of the year, we made a risky decision. Potloc had built a broad client base working with brands across industries, adding more logos to our portfolio, building revenue, and expanding fast. But were we spreading ourselves too thin for the long run? A closer look showed how some clients — our consulting and private equity partners — were driving far more value. Deal cycles were faster, relationships stronger, and client satisfaction higher. So, we did something bold. We decided to narrow our focus entirely to consulting and private equity firms. That meant walking away from verticals that had once been big parts of our business. It meant training our entire team on the shift and refining our product to deliver exactly what Consulting & PE firms needed. It was a risk, but it paid off. 👉 Boosted internal operational efficiency: Everybody was aligned on one ICP, making cross-department alignment way easier. 👉 Improved customer satisfaction: Our NPS soared. 👉 Accelerated growth: Our revenue skyrocketed. In my latest article for Forbes, I share how we navigated this change and why sometimes, saying "no" to certain opportunities can be the key to unlocking others. Read here: https://lnkd.in/eTFzkmUp