Rich Insights Research

🌍 The Butterfly Effect in Package Design 🦋 In marketing, small changes can create a ripple effect. I've had this in conversations recently, and I want you to consider it regarding package design. A tweak in color, a slight font adjustment, or a subtle graphic can make all the difference. That tiny change catches more eyes on the shelf ➡️ more people understand the message ➡️ more people pick it up ➡️ and, eventually, more people buy. If you're a small brand, imagine that 0.1% of shoppers notice your package (1 in every 1000 shoppers). Increasing that number to 0.2% is a seemingly small change, but if double the people see it AND it's more understandable, it can quickly double or triple your velocity. A package needs to be noticed AND understood; luckily, eye tracking can help test and improve both! Like the butterfly effect, each design decision can impact behavior on a big scale. Next time you evaluate packaging, remember that the smallest details can lead to a powerful chain reaction. 📈 #ThisMovieCameOut20YearsAgo #Marketing #PackageDesign #AshtonKutcher #ButterflyEffect #ConsumerBehavior #Branding #GrowWithRich

I've spent years watching hundreds of thousands of people shop—across thousands of aisles, in markets and stores of all sizes. Whether through cutting-edge tech like eye tracking or hands-on methods like manual observations and staged aisles, one thing remains clear: the way people shop is endlessly fascinating. Through tens of thousands of interviews—from Abilene, Texas, or North Battleford, Saskatchewan, to the bustling streets of LA, New York, and Toronto—I’ve come to one powerful realization: Behavioral data is the ultimate predictor of success. • When testing new designs, signage, displays, or planograms, it’s not just about what people say in questionnaires—it’s about what they do. Over my 15 years in this field, behavioral insights have consistently outperformed traditional methods. The challenge? High costs and long timelines. That’s why I founded Rich Insights Research—to make these valuable insights accessible to small and mid-sized brands. We streamline the process, so you can confidently test design options and turn data into action without breaking the bank. The right study can be a game-changer for your brand and your designers. Are you ready to uncover what really drives customer decisions? Let’s talk. #PackageDesignTesting #DesignTesting #PackageDesignTesting #ShopperInsights #ConsumerBehavior #GrowWithRich

We find exciting trends as we examine our data and other research regarding eco-friendly packages and claims.

How Eye Tracking Saved a Major Canadian CPG's Packaging Design A few years back, I had the opportunity to work with a leading Canadian CPG company that was about to launch a new package design in a category in which they held a major shelf presence. Their new design had gone through multiple iterations and countless focus groups, and they were confident it was a winner. They engaged us to verify their design using our eye-tracking methodology. We orchestrated a true-to-life shopping scenario in our warehouse, replicating store sections with actual products. Over a span of two weeks, we had 300 participants navigate these sections—half exposed to the original packaging, and the other half to the new design. The results were crystal clear: the new package design, despite all the focus group approval, was getting completely lost on the shelf. Sales would have likely plummeted had it gone to market. Armed with these insights, the company postponed the launch and re-designed the package, this time with a clear understanding of how it would perform in a real retail environment. The new design performed very well and was the one they decided to launch (despite all the 'success' the other design had). Experiences like this have reinforced a critical lesson: investing in eye tracking is investing in the success of your product on the shelf. It’s not just about what looks good on paper—it’s about what gets noticed in the real world. It's also the reason I continue to work with eye tracking today. #PackagingDesign #EyeTracking #CPG #ConsumerInsights #RetailStrategy #GrowWithRich

Unlock the Secret to Making Your Product Unmissable on the Shelf. https://lnkd.in/etv_rMsr

---------- Is your brand name taking up too much space on your packaging? ---------- Keeping the logo or brand name subtle does benefit a brand, allowing other elements like product benefits, flavors, or ingredients to take center stage. Eye-tracking studies often show that first-time buyers are more drawn to bold visuals, clear product benefits, and flavors that resonate with their needs at that moment rather than the brand name itself. This makes it essential to prioritize what customers care about most when scanning shelves. Look at brands like Belgian Boys, focusing more on the product type and imagery than the brand name. Minor Figures, with its playful artwork and simplicity leading the visual hierarchy, or La Presserie, where the packaging emphasizes ingredients over the brand. Even Welly, a brand my kids love because they love to collect the bandage tins, minimizes its branding in favor of bold colors and creative visuals. These brands show how a less prominent logo can shift attention to what matters—what's inside the package. Eye-tracking research shows that packaging design that guides customers to product benefits or exciting elements can directly impact purchasing decisions. The brand's prominence is much less critical when targeting new customers, especially as a newer brand. However, you don’t want to roll out a design that’s too disruptive; doing so could alienate your loyal customers who rely on some familiarity to feel connected to the product. Are there any brand minimizers I didn't mention that you think are worth a callout!? #RethinkBrand #PackageDesign #EmphasizeBenefits #RefocusAttention #PackageDesignChange #EyeTracking #GrowWithRich

Check out our latest episode, as Kirk Visola (he/him) and Andy Kurtts dive deep into the fascinating world of consumer research with our special guest, Richard Moniz 👀, founder of Rich Insights Research. 🌟 Rich brings over a decade of experience in the research industry, specializing in innovative techniques like eye tracking, facial coding, and other neuro and emotive methodologies. His mission? To help brands understand their shoppers and make a positive impact on our planet. 🌍 In this episode, you'll discover: 🔍 How eye tracking and advanced research techniques provide a deeper dive into consumer behavior. 👁️ The impact of physical differences and distractions on shopper eye patterns. 📊 The importance of demographic insights in product marketing. 📦 Practical advice for brands to improve shelf presence and product appeal. 🛒 Real-world examples of successful packaging redesigns informed by eye tracking data. Rich shares his journey from construction to founding Rich Insights, emphasizing the importance of understanding consumer behavior and leveraging advanced research techniques to compete with industry giants. He also explains how even small brands can access these insights affordably through online platforms. Join us for this engaging conversation filled with valuable insights that can help your brand stand out in a crowded marketplace. Whether you're a seasoned marketer or just starting out, this episode offers actionable takeaways to enhance your brand strategy and consumer understanding. 🎧 Listen now and transform your brand strategy with insights from one of the industry's leading experts: https://lnkd.in/eaKuQG8P #Podcast #ConsumerInsights #EyeTracking #MarketingStrategy #Branding #CPG #PackagingDesign #MarketResearch #KirkAndKurttsPodcast #RichInsights

Are you struggling with a brand design change? Eye-tracking technology reveals which design elements attract consumers and encourage them to pick up your product. Testing and improving your packaging design based on these insights ensures your product stands out on the shelf. Rich Insights Research can assist you in refining packaging that captivates and converts shoppers. Increase your shelf appeal with eye-tracking insights. Showing your designs to people online and capturing their raw initial attention is one of the best ways to understand better how your product is visually consumed. This allows you, as a brand (or as a designer), to easily make the tweaks needed to extract the maximum potential out of your designs. Don’t let your product get lost on the shelf. Let’s test and improve packaging that stands out and sells! #EyeTracking #ShelfAppeal #ConsumerAttraction #PackagingDesign #DataDrivenDesign #Marketing #CPG #RetailSuccess #ProductVisibility #PackagingInnovation #GrowWithRich

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Is your product struggling to catch the eye of customers on crowded shelves? Poor shelf visibility can be a major concern for any size CPG company. Eye-tracking technology can help you understand how customers view and interact with your packaging in retail. You can refine your packaging to stand out by identifying which design elements attract attention. Don’t let your product get lost among the competition—use eye-tracking to boost its visibility and drive sales. Learn how Rich Insights Research can assist you in transforming your packaging design!