Studiothink • Bespoke Brands & Websites

Goal setting is the foundation of success, but at Studiothink, we don’t just set goals—we create a vision that’s unapologetically our own. While others may measure success by comparison, we thrive on being incomparable. That’s our strength. After a year of amazing transformation, we returned to the core of who we are, defining goals that align not only with the future of our business but also with our personal growth. Under the guidance of our CEO, Sherry Jacobi, and the bold leadership of Kurtis, Tori, and Jessica, we’ve crafted a passionate, focused, and unstoppable plan for 2025 and beyond. The most powerful insight from our retreat wasn’t just the goals we set—it was the recognition of what makes us extraordinary. We don’t follow industry trends; we lead with originality. Our ideas, our solutions, and our creativity stand out because we never compare. We innovate. That’s what it means to be a Studiothinker. Here’s to owning our difference and charging into 2025 with confidence. Bold. Wild. Creative. Fun. And or course with wine, always wine. 🍷

Northern lights. Grizzly bears. Wildlife. Community. When we envisioned a campaign for the City of Whitehorse, all of those elements were taken into consideration. There was no more perfect campaign for them than "Wild at Heart". Our team's passion for creativity and storytelling shines through in this impactful and memorable branded campaign. Fun. Creative. Memorable. Beautiful. And most of all, inspirational. This is the power of human connection.

We are looking for a Brand Strategist to join our team. At Studiothink, our commitment to creating authentic connections and community starts with our own team. We believe that having a place where you can share time with other like-minded people is as equally important as doing meaningful work that elevates other companies. We seek a talented, passionate, organized and feisty individual who wants to spend their days as our kickass Brand Strategist—and who lives our core values. Is this you? Come find out more about this role, and our company. https://lnkd.in/ghgA6Ar

What is a human experience company? When you start to lead with emotions and values rather than your product or service, it can feel scary. But if you take the journey in small steps, being intentional with how you make people feel, you can create experiences that impact people, experiences they remember, and experiences they come back to you for. All of which leads to growth and improved ROI in your business. And let's be honest, that's what all companies need. Want to know how to do it? Here's where to start:

We believe your brand needs to stand out. But why do we think that? Why are we so freaking passionate that your brand be strategically designed, thoughtful, impactful and memorable? Why are we obsessed with colour and font and aesthetic and legibility and usability? Why do we work so hard to convince you to embrace a brand that stands out, to consolidate your brand or to refresh your brand to be more impactful? It’s because we have a secret. One that branding people hate to talk about. But here we are, spilling the tea. A brand has a job. And that job is to sell. Yep, it’s a sales tool. There. We said it. A brand needs to be built to be memorable and aesthetically pleasing because it has a job to do. It’s your biggest sales team. It’s your highest converting employee. It is the one investment that works 24/7. A brand can be beautiful and aesthetically pleasing, but if it’s not converting people into customers, then here’s the brutal truth— it’s just a piece of art. We are passionate about brand because we know that when it’s done right, when your goals, your marketing channels, your audience, your story, and your product or service have been strategically designed and structured into a memorable brand—it will convert. If your company wants growth, you don’t need art, you need results. We believe the two can meet in the middle. Form and function. Art and sales. Aesthetics and strategy. Left brain and right brain. Studiothink and you. 🤍🍷

It's true. This one simple technique will increase your productivity. It's called single-tasking, and it's going to be a game-changer. Instead of juggling a million things at once, you focus on one task at a time. Break down a big project into smaller, manageable steps, and give yourself uninterrupted time to knock them out. No emails, no phones, just pure focus. The result? You finish faster and produce better work because you're giving each detail your full attention. It’s a simple shift, but it can really boost your productivity and lower stress. Want to find out more about this concept? You can read the full article here: https://lnkd.in/e_7S2ACf

Our manifesto is simple: We believe in the power of human experiences. People crave connection and interactions with like-minded humans, and if your marketing can deliver that, it’s going to create real impact, drive engagement, and spark action. Take us for example. If you love our vibe you’re probably our kind of people. Maybe it’s our love of wine. Maybe it’s our rebel side. Or maybe it’s because we talk to you like a human. Whatever it is, we’ve created a brand that speaks to the kind of people we love to work with (we hope it’s you). Your business deserves that too. It might not be wine, or being a rebel, but every business has a little something that makes them uniquely connected to people. The secret is uncovering what that is and sharing it with the world. Are you ready?

Picture this: Your company has a strong purpose, a clear vision, and core values that drive everything you do (you do, right?). But how do your customers know that? The truth is, they don’t—unless you tell them. Your brand story is how you bring your purpose to life. It’s how your audience connects with your vision and aligns with your company’s values. When you share your purpose and vision through storytelling, it does more than explain what you offer—it shows why you do it. And that’s the key to real growth. And we are all in on growth. Check out our latest blog to find out some really cool reasons why you need to build a brand story that reflects the heart of your business, engages your audience, and drives results. All the things we are super passionate (and hecka talented) about. https://lnkd.in/gmN9TDsC

We see you, working hard to run a department or company and being pulled in a million directions every day. This is your reminder to purposely create your schedule to allow you to invest your time doing the things that are going to achieve measurable results for your company.  At the end of the day, prioritizing, investing and acting on tasks and projects that will attract new business and leverage your marketing are the things that will make you feel productive and accomplished. We know it’s not easy. But worth it? Heck ya. 

Are we fashion influencers now? 💁🏼♀️ With the help of the team at Melanie McLean, we probably could be! But nope, we'll stay in our lane, the world needs us to be the amazing branding and web development experts we are, and it's what we do best. What does Melanie McLean do best? They bring European fashion to Canadian boutiques—many of them sustainability warriors and brand rebels themselves. Melanie McLean is a fashion distributor uniting cultures through style. Fashion lovers at their core, the real secret to their success is their commitment to their people, and that’s something we deeply believe too! We infused life into their company with an elegant, minimalist new logo and sexy new brand colours. The website was where we really allowed this company to shine, crafting custom design, copy and UX that not only improved user journey, but that was both beautiful and spoke to their core values. Sure, we improved the functionality and user experience, but what we really did was show the world the beauty of Melanie McLean. Chic. Elegant. Authentic. People first. Planet first. That's Melanie McLean Agency. We were just lucky enough to be the ones who brought the authentic vision of this company to life. So, that makes us kinda chic, too. https://lnkd.in/guDHgK-i #brandidentity #brandingagency #fashionbrand #fashiondistributor