When reality speaks, we listen – that’s why we are the most accurate pollster in the 2025 German federal elections! 🎯 YouGov’s outstanding accuracy in the Bundestag election is proof that we are in the reality business. Here’s how we delivered the most realistic picture of the race: 1. Our panel is truly representative. We know our panelists inside and out and our position as the most accurate pollster proves that our data quality is unmatched. 2. Our ground-breaking use of voter intention and MRP modelling relies on advanced tech to really take advantage and that was shown here yet again. This is why we called 91% of constituencies correctly. 3. Our experts shine at moments like this. From the people in polling and analytics to colleagues in panel and data they make the difference. The election results are clear: a commitment to reality makes our data real, and our insights really matter. /Research Reality Read the full article here 👉 https://okt.to/2PeFnH #ResearchReality #YouGov #Polling
About us
YouGov is a global research data and analytics group that is powered by reality. Thanks to a unique panel comprising millions of highly engaged members across 55 countries, we deliver unsurpassed accuracy, to inform better, more impactful decisions. When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people. YouGov /Research Reality
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Updates
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🏈 Most Super Bowl advertisers feature a celebrity in their commercials. Does this approach help or hinder the impact Super Bowl advertising has on their brands? 🏆 We explore the efficacy of Super Bowl advertising and much more in Scoring big: Super Bowl ad impact report 2025. 👉 Download the report to see which celebrity was most recognized in this year’s ads and which advertiser was crowned as the biggest winner: https://okt.to/7v3EeU
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From the thousands of brands we track in YouGov BrandIndex, who are the top performers and trendiest brands of the month? Some hints: 🖌️ 🧴 📲 🧼 👉 See the top trending brands: https://okt.to/wTaQiJ
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🥇 🇺🇸 The Olympics were the most talked about sports property among Americans last year, reaching a higher Buzz score in August than any of the major professional leagues did at any point in 2024. 🌎 Which countries were buzzing most about the Olympics? 👉 Find out here https://okt.to/l6wXWz
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64% of Americans are likely to invest in 2025. Who are they? YouGov’s new US investment trends report 2025 explores generational differences to investing, uncovers trending products and channels, and highlights the investment brands leading with different generations of investors. Grab your copy here: https://okt.to/2I3SUP
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😎 Do you think being cool is important? The majority (56%) of Gen Z does, which is as much as every other generation combined. 🇺🇸 When Americans do want to have people think they or what they are doing is cool, they are most likely to want their friends to feel that way. 👉 See if celebrity opinion matters much when it comes to being cool
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⭐ What makes a global brand stand out? 🌍 YouGov’s Best Global Brands 2025 is here! We’ve analyzed the world’s most loved brands, honing in on six key brand health metrics using data from more than 1 million consumers across 28 markets. 🥇 Explore this year’s top 10 global brands, regional leaders, and the most improved brands. Curious about what sets them apart? Get access to the report below: https://okt.to/ZSAGOI Samsung Electronics, YouTube, WhatsApp, Google, Nike, Colgate-Palmolive, Netflix, toyota, IKEA
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📢 ⚽ 🎾 Which leagues and events are global sports fans talking about most? YouGov Sport’s annual Buzz Report makes its return for 2025. 🌎 👉 See what’s taking the top spots https://okt.to/iIjZkA
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🎉 Welcome to our latest edition of the YouGov newsletter, filled with key insights and trends. Here’s what’s inside: 🌍 Best Global Brands 2025 – Discover the top brands across key markets. 🍿 Netflix’s big win – How National Football League (NFL) & Tyson-Paul streams boosted exposure. 🚗⚡ Tesla vs. BYD – UK EV competition through brand perception and key demographics. Plus, top UK travel brands, Brits’ digital assistant habits, US drinking trends, and more. Happy reading!
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Younger investors are increasingly considering stock investments, while older investors are looking more at options and futures. How do appetite for risk, ESG principles, and investment channels differ for each generation? Find out in YouGov’s new US investment trends report 2025 https://okt.to/CngaOY
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