Wie können Sie die Bewertung der Markenbekanntheit nutzen, um Ihre Marketingstrategie zu optimieren?

Brand Awareness provides a clearer vision of our brand's position in market or in consumer mind. It helps identify areas of opportunity to improve our marketing strategy. This becomes easy to understand using Brand/Marketing funnel: 1. Awareness 2. Consideration 3. Conversion 4. Loyalty If brand awareness is a challenge among people, being more visible through ATL/BTL is better strategy. If consideration is a problem ->Higher incentive at POS is seems better strategy If Conversion is a problem -> add incentives like additional warranty, 10% extra at same price for customers. To build loyalty, keep interacting and provide exceptional taste/service. Its important to do Brand track atleast twice /thrice in the year to know the trends

Brand awareness is essential for any company that wants to stand out in a competitive marketplace. I firmly believe that by using Brand Awareness questionnaires, we can gain a clearer vision of our brand's position in the marketplace and thus identify areas of opportunity to improve our marketing and communications strategies.

You can't affect consumer bhavior if the consumer is 1. unaware of the product 2. unaware of a problem Identify #2 before you introduce #1 for maximum "stickiness" in consumer's mind.

A questionnaire, when effective, will serve as a map for your prodict development and gtm strategy. This will explain where to go, why and to whom.

Keep it consistent. Make sure you are measuring the right things from equally selected audiences. Think like a scientist and maintain your data collection methodologies.

The way you analyze the questionnaire will be based on how you build it. You can always iterate from your first version questionnaire, but make sure to use a fresh audience with each iteration to limit bias.

Para analisar um questionário de reconhecimento de marca, comece definindo os objetivos da análise, como entender o nível de reconhecimento e identificar percepções positivas ou negativas. Organize os dados coletados, separando respostas quantitativas (percentuais de reconhecimento) e qualitativas (comentários sobre a marca). Em seguida, realize uma análise quantitativa para medir a consciência da marca, verificando a porcentagem de reconhecimento espontâneo e assistido. Depois, faça uma análise qualitativa para identificar padrões e sentimentos predominantes. Segmentar os resultados por demografia pode revelar diferenças na percepção entre grupos.

El mejor conocimiento de marca que se puede obtener es lo que te devuelven tus públicos de interés, es decir tus stakeholders: - internos (tus colaboradores) porque ellos son los primeros embajadores de la marca (para bien o para mal) - tus accionistas e inversores (si fuera el caso) - tus clientes - tus proveedores - la comunidad con la que te relaciones - y las relaciones con el gobierno, si las tuvieran Esto es lo que te da una primera mirada -y super importante- para saber dónde uno está parado tanto para corregir, mejorar o continuar con la misma estrategia. Después sí, se puede hacer una evaluación con clientes potenciales a ver si conocen la marca, cómo la conocen y qué los conecta a ella, o no.