Settle in folks, it's story time. Introducing Clean Chemnad; how consumer brands are supporting this beautiful coastal town build a cleaner future.
💚 Located in the heart of beautiful Kerala - Chemnad is home to friendly faces, dramatic landscapes and just a few kilometers from the coast.
It was also home to a piling plastic pollution problem due to an inefficient waste management system. Plus, the Chandragiri River, with its marvellous history as a lifeline for people in Kasaragod, was being infiltrated with microplastics, damaging critical biological habitats.
— until we implemented our project, that is.
Well, we didn't exactly just roll in shouting "we're here, panic not". We really wanted to engage the communities and make sure they were fully onboard to our suggested plan to implement a more efficient waste management system.
Because engaging the communities is the best way to build lasting change, and truly make strides towards our goal of building a solution to plastic pollution.
So before we kicked off our cleanup efforts, we laid out a seven-point plan to make sure locals would benefit from the new waste management system:
1. Meet the community
2. Set out a blueprint plan
3. Carry out a baseline survey
4. Run a collection trial
5. Raise awareness of the program
6. Integrate our app into the collection process
7. Roll out the program
You can read more on this seven-point plan here: https://lnkd.in/eH5pKz-9
Our pre-project survey found that over a third of locals (38.6%) said they weren’t familiar with recycling. But now, with over 80% of the community involved in our waste management system.
Plus, the project has created jobs for over 40 local women.
💙 How our partner brands make an impact in Chemnad:
By committing to funding the collection of plastic waste, our brand partners are enabling us to expand the impact we're having on plastic pollution with projects like Clean Chemnad.
Together we're investing in not just preventing plastic pollution, but also investing into building a blueprint for a waste management system model that is repeatable, efficient and rolled out into communities all over the world.
But wait... before you go, there is one very important factor in this project and many others. The John Lennon to our Paul McCartney. The Woody to our Buzz...
None of this would be possible without our incredible collection partner Green Worms 💚
Partners since 2020, Greenworms' ethos matches CleanHub’s goal of introducing a more circular economy, bringing systemic change in waste management that involves converting plastic into new materials.
With the help of the local community and smart solutions, we’re making a positive change.
Theeeee end. lol, we wish. There is so much more to do, but we're here for it!
#WasteManagement #OceanPlastic #MicroplasticPrevention