resonio

Kick off 2025 with smarter, data-driven decisions! In this newsletter, discover how to leverage surveys for audience insights, use regression analysis to uncover key relationships in your data, and take advantage of our limited-time 50% discount offer to start the new year strong. Make data your competitive edge! #MarketResearch #Surveys #ForStartups #Insights #RegressionAnalysis #BusinessGrowth #GlobalReach #MarketInsights

🤔 People or context—what should marketers focus on? This post really resonated with us because it challenges a common assumption: segmentation is all about understanding how people differ. But what if behavior is driven more by context than by the individual? Take a moment to reflect—how often does your decision-making change based on the situation you're in? From dinner plans to travel choices, context plays a huge role in shaping behavior. For marketers, this is a powerful reminder: focusing on the diversity of contexts and occasions can often yield more actionable insights than people-based segmentation. After all, the ultimate goal of any model is to drive meaningful actions. 👉 What do you think? Is context-driven segmentation the way forward? #MarketingStrategy #ContextualInsights #Segmentation #ConsumerBehavior

🎄 This Is What Americans Are Gifting This Christmas 🎁 Our latest Resonio survey provides insights into the gifting habits of Americans this Christmas. Clothing and accessories (27.89%) top the list, followed by toys (20.53%) and electronics (18.95%). Emotional significance and personal connection (67%) remain the most important factors when choosing gifts. 📊 With 36% planning to spend $251–$500, the holiday season is a key revenue driver for retailers. 🚀 These insights can help businesses align their inventory and marketing strategies with consumer preferences. 👉 Learn more about the results and 2024 trends. https://lnkd.in/eM9fTkbk #ChristmasGifts #MarketResearch #RetailTrends #ConsumerInsights #HolidaySeason2024 #HolidayShopping #RetailStrategy

🎄 Das verschenken die Deutschen Weihnachten 2024 🎁 Unsere aktuelle resonio-Umfrage zeigt spannende Einblicke in die Geschenkgewohnheiten der Deutschen! Erlebnisgeschenke, Bücher und Spielzeug führen die Liste an, während emotionale Werte und persönlicher Bezug für 71 % der Befragten bei der Auswahl besonders wichtig sind. 📊 Mit einem typischen Budget von 101–250 € ist die Weihnachtszeit eine bedeutende Umsatzchance für den Handel. 🚀 Händler können diese Daten nutzen, um Sortimente und Marketingstrategien optimal anzupassen. 👉 Erfahren Sie mehr über die Ergebnisse der Studie! https://lnkd.in/eiqgW6XA #Weihnachtsgeschenke #Marktforschung #Einzelhandel #Konsumtrends #Weihnachten2024 #Verbraucherumfrage #Handelsstrategien

Get audience insights and kickstart the new year with data-driven decisions. 🚀 https://lnkd.in/eiqgW6XA #MarketResearch #Discount #MarketInsights #BusinessGrowth #CustomerInsights #SurveyTool #DataInsights #BusinessSuccess

🚀 Start-ups, let’s take your business to the next level! With resonio, you get fast, cost-effective, and data-driven insights to make the right decisions for your company: ✅ Demand Analysis: Understand your target audience’s needs and optimize your offering. ✅ Validate Product-Market Fit: Ensure your product resonates with your audience. ✅ Impress Investors: Present solid data that showcases your product’s success potential. 👉 For more inspiration on how to use resonio effectively for your start-up, as well as free survey templates, click here: https://lnkd.in/e7zk-siY #Startups #MarketResearch #DataDriven #MarketInsights

We recently collaborated with Bosch and Klangerfinder GmbH & Co KG on a fascinating project to uncover regional preferences for electric vehicle sounds. As the market for EVs continues to grow globally, understanding how different cultures and demographics perceive these auditory cues is crucial for automakers looking to optimize the customer experience. Our team at resonio and clickworker worked closely with the Bosch and Klangerfinder experts to design and deploy a large-scale research study leveraging our online survey platform. By employing advanced techniques like AB testing and "gold data" quality controls, we were able to gather robust, actionable insights that are already shaping the sound design process for future EV models. Some of the key takeaways from this project that you can apply to your own market research efforts: 💡 Embrace regional nuance: Our findings revealed distinct preferences across Europe, North America, and Asia when it comes to electric vehicle sounds. What's perceived as premium in one market may fall flat in another. Tailoring your product attributes to local tastes is essential. 💡 Prioritize context: We found that the scenarios in which users experience sounds (e.g. starting a sports EV at the dealership) significantly impacts their perceptions. Building context into your research design can uncover more authentic, relevant feedback. 💡 Validate data quality: Implementing smart quality controls, like "gold data" samples, allowed us to filter out low-quality or inattentive responses. Ensuring the integrity of your data is critical for making informed decisions. 💡 Leverage technology: Scaling a global research project efficiently would have been impossible without the capabilities of our online survey platform. Leveraging the right technology stack can unlock insights that were previously out of reach. The insights from this project have been transformative for Bosch's EV sound design strategy. By deeply understanding regional preferences, they can now create products that resonate better with customers around the world. If you're looking to supercharge your own market research efforts and uncover similar data-driven breakthroughs, we'd be excited to discuss how our platform and expertise can help. #MarketResearch #ProductDevelopment #ElectricVehicles

Struggling with merging datasets in SPSS? Sebastian Syperek breaks it down in this step-by-step video! 📊 An essential watch for anyone looking to streamline their data processes — watch and learn how easy it can be! #DataAnalysis #SPSS #DataMerging #MarketResearch

In this newsletter issue, we dive into the power of resonio's AI features, explore ethnographic research, and uncover how surveys drive product development success! #AI #Surveys #MarketResearch #Ethnography #ProductDevelopment #Innovation #CustomerInsights #DataDriven

We're thrilled to announce that resonio has made it to the finals of the 7th Start-up Online Pitch, hosted by marktforschung.de, CONSULTINGde, and PERSONALintern Our Director of Sales Market Research, Sabrina Voß, presented a compelling 30-second elevator pitch showcasing how resonio is making market research accessible for all, with AI-powered surveys and a global panel of over six million participants. Stay tuned for the full presentation on November 12th! 🎥 Curious? Watch Sabrina's pitch here (in German): https://lnkd.in/eCRabzhY #Startups #MarketResearch #Innovation #AI