SNIPES

BEHIND THE GAME! Our partnership with Paris Saint-Germain takes things to the next level as we look behind the scenes to uncover the players' personalities and their deep connection to the culture! Four times a year, we have the incredible opportunity to dive deep with the players and create exclusive interviews and content that you won’t find anywhere else! 🌟    This month, we teamed up with renowned French host Baloo aka Lénaïc Landry to create a one-of-a-kind experience featuring PSG stars Yoram Zague, Warren Zaïre-Emery, Bradley Barcola, Presnel Kimpembe, Désiré Doué, and Senny Mayulu. From uncovering their lifestyles to sharing their favorite songs, this was all about getting to know the players beyond the pitch. 🎶⚽    The interviews took place at the iconic Parc des Princes, where PSG partners are given access to players to create unique content. The content will be shared exclusively on Baloo’s channels, so fans worldwide can enjoy these unique insights into the lives of their favorite players!     Check it out and stay tuned! 

DREAM BIG! At SNIPES, we are here to make a difference! That’s why we’re beyond proud to partner with Spelman College and Morehouse College for 'The Anthem Concert', celebrating the powerful legacy of Historically Black Colleges and Universities. 🎓✨ This year, we’re taking our support to the next level with four $10,000 scholarships for SpelHouse students, dedicated to fueling dreams, empowering education, and building brighter futures! 💥 HBCUs are more than schools—they’re hubs of excellence, pride, and culture, shaping the leaders of tomorrow while preserving a rich history. The energy at 'The Anthem Concert' was truly amazing, representing the resilience and strength of the SpelHouse community. Do you know a Spelman or Morehouse student ready to level up? Applications for the scholarships are open until November 29. So: Don’t wait, spread the word and learn more here: https://lnkd.in/daV2jSRS Together, we’re not just investing in students – we’re investing in the future. Let’s keep raising the bar and inspiring the next generation! 🚀 #snipes #snipesusa #scholarship

BRINGING STORIES TO LIFE! This summer, we elevated our game with an exclusive SMU of the New Balance 530, brought to life through an amazing campaign featuring German artist Kwam.E and one of our key creators @25o.clock. 👟 For us, integrating artists and influencers into our campaigns goes far beyond aesthetics—it's about authentically embracing culture, passion, and creativity into our campaign. By collaborating with inspiring talents, we bridge the gap between streetwear and the key figures that shape it, allowing us to connect with our community on a deeper level! 🫂 To extend our partnership with Kwam.E and New Balance we created a SNIPES Session and even hosted an exclusive Meet & Greet to end his tour with him in his hometown. His personal touch not only created an unforgettable experience for fans but also created a full-circle moment, making it more than just a campaign —it became a moment for our community! The next SNIPES x New Balance SMU products are already being released soon, and we're thrilled to work with brand partners like New Balance to bring these projects to life! 🚀 Stay tuned for what’s coming next and check out the recap! #snipes #snipesknows #newbalance

WE’RE NOT SLEEPING! Our journey continues! With an impressive line-up of new locations now open, SNIPES is on the move—always expanding and finding new ways to bring streetwear culture closer to our global community! Over the past month, we’ve celebrated openings in various Cities in Germany, Switzerland, the Netherlands, Italy, Spain and Croatia! From city to city and one community to the next, we’re committed to keeping street culture alive! These new stores are more than just milestones in our expansion—they're unique hubs where our community gathers, vibes, and turns every moment into something unforgettable. Each new opening marks not only growth but a deepened connection with the people who make our culture thrive. And this is just the beginning! Stay tuned for more—we’re always awake, always moving forward, and always ready for the next chapter! Let’s keep making history together! #snipes #snipesknows #openings

CHANGING THE GAME! Last Saturday, Paris Saint-Germain took the pitch for their home match against Lens wearing an exclusive edition of their jersey, featuring a hidden gem: the names of 20 local legends embedded into the SNIPES logo on the back! These heroes, from standout DJs to cultural sports groups and creative collectives, embody the heart and soul of Paris and our Culture. Their contributions were front and center, not just on the jerseys but lighting up the LED walls throughout the stadium and getting shout-outs from PSG players in special video messages. At SNIPES, we’re all about giving back, supporting community movements, and creating unforgettable moments. To top it off, we brought these local stars to the game, surprising them with a tribute that left them speechless! With initiatives like the “SNIPES Tour” and future projects that infuse hip-hop culture into education, we’re all in on empowering the next generation and promoting inclusion. This is just the beginning. Together with PSG, we’re ready to create even more unforgettable moments celebrating our community’s hustle and passion! #snipes #snipesknows #psg

YOUTH EMPOWERMENT! In partnership with Outreach e.V., we wrapped an unforgettable four-day Bootcamp at our SNIPES Studio44 in Berlin-Neukölln! 20 young boys and girls took their music game to the next level, guided and inspired by some of Berlin’s top producers and songwriters.    From songwriting and beat-making to recording and sound engineering, these rising talents dove deep into every part of the process. They didn’t just gain hands-on skills and insights—they created memories and connections that will fuel their journeys forward!    This Bootcamp is part of our expanding partnership with Outreach, building on past initiatives like the Berlin football tournament or the sneaker upcycling workshop, which brought our community together. With these projects, we’re creating real, tangible opportunities for Berlin’s underrepresented youth to pursue their passion and showcase their talent.    We’re hyped to see where this journey takes us all next! #snipes #snipesknows

FOR THE FAM! At SNIPES, it’s all about community—supporting each other and celebrating the milestones that bring us closer together. Our partnership with PSG marked a huge step forward, and it’s thanks to the incredible passion and hard work of our teams that we’ve made it here. To show our appreciation, our HQ, warehouse teams, and Parisian stores got something special: 1000 personalized PSG x SNIPES jerseys! Alongside good vibes, snacks, and smoothies, it was our time to appreciate the dedication, passion, and hard work each and every one of us puts into amazing projects like this one – day after day! Moments like these strengthen our culture and inspire us to reach new heights together. Thank you to our SNIPES Fam for everything you do to bring these incredible projects to life! #snipes #snipesknows

RAISED FROM CONCRETE! The first Concrete Cup in Marseille was an absolute blast! Together with our partner adidas, we brought together over 1100 football fans and community members for an epic tournament in the heart of Marseille at "Friche Belle de Mai"!    Local legends like Soso Maness, Pape, and Escalope trained alongside their teams, leading to a showdown across 6 thrilling matches, building up to a grand finale filled with unmatched energy!     We had amazing experiences for our community, including a barber container for fresh cuts, free tattoos, tooth gems, nail art, and a product customization area featuring live design sessions. The performances by TK and Soso Maness took the evening to the next level, and the crowd went wild!    Events like this show our deep involvement into subcultures and street life and are authentic af! A huge shoutout to all the participants, team captains, and special guests for making this event a success. And also, to our partners adidas and Avery Dennison who provided us with full jersey customizations for all our teams!     Here’s to many more exciting collaborations and unforgettable moments in the future! #snipes #snipesknows

EMPOWERING COMMUNITIES! This back-to-school season has been incredible! We hit the road, supporting students, families, and teachers as they prepared for the upcoming school year. In Atlanta, we kicked things off with "Scrubs and Sneakers"—a day filled with backpack giveaways, basketball games, and panel discussions, all thanks to our amazing partners at Art in the Paint. From Detroit to Boston to Baltimore, we continued empowering communities to feel confident and excited for the new year. In Boston, our collaboration with Teen Empowerment was especially powerful. We helped students head back to school in their freshest fits, offering free haircuts, nail designs, and a shopping spree to elevate their first-day looks. The joy and confidence we saw in the students was truly special. These events have reminded us of the strength and spirit within each community we serve. It’s about more than supplies or gear; it’s about empowering students to feel their best as they step into the classroom! A huge shoutout to everyone who joined us on this empowering journey! Here’s to many more impactful moments as we continue to support education and growth! #snipes #snipesknows

MAKING MOVES! As SNIPES continues to grow, our commitment to bringing streetwear culture to every corner of the world is stronger than ever. With three brand-new store openings in Italy, France, and Germany, we're not just expanding—we’re creating more spaces for our community to come together! For us, it’s not just about new locations – it’s about making sure that wherever you are, you can experience the vibe and energy that defines us as a brand! Each new store is a chance to connect, celebrate street culture, and empower our local communities in the heart of their cities. As a leading global streetwear retailer, expansion is a big part of our mission to make street culture accessible to everyone. We’re here to support, inspire, and vibe with our community in every neighborhood we touch. Stay tuned, because we're just getting started! See you at our newest spots in Calabria, Glisy, and Aachen. Let’s keep growing together! #snipes #snipesknows #expansion