Sporting Goods Intelligence Europe

ISPO Munich 2024 was a fiesta of brands, innovations, panel talks and 1,000 of other highlights. Here is SGI Europe´s contributor’s final report. 🎿 2,300 exhibitors like Polartec, Oakley, Scott Sports SA, FILA, Reebok Europe, Toray Industries, Inc., Skechers phaenom footwear, adidas, YKK, Haglöfs from 50 countries together with more than 55,000 visitors from 113 nations attended. 👩🏻🦳 Loads of key speakers like Emma P. (Mason) Zwiebler, Malaika Mihambo, David Ekelund, Fredrik Ekström, André Agassi, Julian Nagelsmann and +100 more devoted experts, entrepreneurs and innovators made interesting talks and debates. 👇 Read the complete story at SGI Europe’s wrap-up of ISPO Munich 2024 here!

📢 Feeling talked out by day three of ISPO Munich? Take a break and tune into our panel featuring brand consultant Fredrik Ekström (Above The Clouds Communication: Winning the Consumer Game in a Post-Purpose Era – Moving from WHY to WHAT ➡️How do you earn the trust of the future consumer? It’s no longer about grand statements of purpose – it’s about action, education and engagement through tangible results. Drawing on insights from the NXT Outdoor Consumer Report, with data from 2,500 respondents, this session will reveal how brands can navigate the evolving communications landscape and secure loyalty by focusing on what matters most to consumers. 📆 The panel with moderator Claudia Klingelhöfer will take place on Thursday, Dec. 5, 2024, from 11:00 to 11:45 on the Blue Stage. 

We remind you that you can benefit until Dec. 6 from a 20% discount on the price of SPORTING GOODS INDUSTRY DYNAMICS, a book written by Eugenio Di Maria, founder of EDM Publications, as a service to the industry. He will present it at a conference at #ISPO on Dec. 3 at 2 PM (Yellow Stage - Hall B2). We invite you to come to our stand (Hall B2 - 638) after the presentation, where the author will be available to dedicate the book. We will keep the book there anytime for consultation and orders. To order the book: https://lnkd.in/dAfSAcHD Eugenio Di Maria, Martin Kössler, Claudia Klingelhöfer

📢 Curious about how to attract new consumer groups? Join our panel talk: "Breaking Barriers: Unlocking Consumer Growth Potential" ➡️ In this panel, we’ll explore brand evolution: How can brands and their retail partners seamlessly expand into new sports categories while maintaining their identity and credibility? We’ll discuss how brands can build trust, create successful channels for younger or new audiences, and—most importantly—where to find them. Bastian Nathanael Graber from MetrixLab/Toluna will present exclusive consumer insights based on over 1.5 million data points. His analysis reveals consumer sentiments in the performance and sports/lifestyle sectors, prepared specifically for this SGI Europe Panel Talk at ISPO. Joining the discussion, Tony Kraftling, Deputy Brand Director at Fjällräven / Fenix Outdoor, and Merrell's Franziska Freer (Wolverine Worldwide) will share how they successfully connect with diverse consumer groups. 📆The panel with moderator Claudia Klingelhöfer will take place on Tuesday, Dec. 3, 2024, from 12:15 to 13:00 on the Blue Stage. 

👩🏼 Treasure Bailey Heinle is Nike's new Executive Vice President and Chief Human Resources Officer from Jan 6, 2025. 🏦 Mrs Heinle will be responsible for leading the global HR function and managing Nike’s People vision and strategy. As a company SLT member, Heinle will report to CEO Elliott Hill. 👩🏻🦳 She succeeds Monique Matheson, who has decided to retire from Nike after 26 years with the company. ⚽️ Heinle began her career at Nike in 2012 as VP, HR Business Partner for North America. Since then, she has led Business HR for the company’s Global Operations and Global Consumer and marketplace teams before being named the company’s Chief Talent Officer in 2022. 👇 Read the complete story at SGI Europe.

ISPO Munich is just around the corner and Hyosung hopes to see you at this dynamic show! Focusing on providing a complete range of textile solutions catered to the luxury sportswear market, Hyosung will present its diverse portfolio of branded CREORA® functional and regen™ sustainable elastane, nylon, and polyester materials in Hall A1, booth 520. To support product developers and designers in creating garments aligned with the luxury sportswear trend we will also showcase an extensive selection of fabrics and concept garments crafted with our innovative yarns designed by our Fashion Design Center (FDC) team. #ispo #ispomunich #luxurysportswear #performancematerials #sustainablematerials #creora #regen #hyosung Sponsored Post

👋 Meet our team at ISPO! We are super excited to be at the show. You can either stop by our booth B2.638 or listen to one of our panel discussions: On Tuesday we will be talking about the latest consumer trends. In the panel "Breaking Barriers and Unlocking Consumer Growth Potential" Bastian Nathanael Graber (Toluna / MetrixLab) will present consumer insights based on more than 2.3 million consumer comments and explain what this means for the customer journey. Tony Kraftling, Global Sales Director at Fjällräven, and Merrell's Franziska Freer (Wolverine Worldwide) will share their perspectives on how to engage with different consumers on different channels. ➡️ Join us on Tuesday at 12:15 on the Blue Stage On Thursday, Fredrik Ekström will be on stage with our moderator Claudia Klingelhöfer. The owner of Above The Clouds Communication is convinced that brands need to move from WHY to WHAT. It’s no longer about big statements of purpose – it’s about action, education and engagement through tangible results. Want to learn more? Join us: ➡️ Blue Stage on Thursday at 11:00 am Our team at ISPO: Krischan Hertle | Martin Kössler | Mattias Björklund | Wolfgang Greiner | Eva Rau | Martin del Valle | Maximilian Marten | Pedro Rodriguez | Claudia Klingelhöfer

If you want to get an overview of ISPO Munich, you are only one click away. Here is our article about "highlights and speakers you can't miss". 👇 https://lnkd.in/dN8VRmue By the way, meet Sporting Goods Intelligence Europe and the entire EDM Publications team at booth B2.638. #SponsoredPost

Meet our new editor in Munich! 🙋♂️   Hello, Mattias Björklund here. I'm the new editor at SGI Europe since June this year. I'm a journalist and photographer and before joining SGI Europe I worked for the Swedish sports trade magazine Sportfack for 18 years. Together with the EDM Publications team, I'll be at ISPO Munich. Feel free to meet me during ISPO and contact me here https://lnkd.in/dEH9jeYS ______ Mattias takes over from Wolfgang Greiner, Editor-in-Chief of The Outdoor Industry Compass, who has served as interim Editor-in-Chief for SGI Europe for the past two years. Thank you, Wolfgang! We couldn't ask for a better person to do this job! Wolfgang will continue to be responsible for the Outdoor Industry Compass and will also be present at ISPO Munich. The team at EDM Publications is very happy to have to such skilled journalists on board.

BREAKING NEWS: Salomon has a new president & CEO. 🙎🏻♂️Guillaume Meyzenq has been appointed CEO and president of Salomon. He will be taking on these duties on Jan. 1, 2025. 🏦 Mr Meyzenq will succeed James Zheng, the interim CEO, and report to him, as Zheng will return to his main role as Group CEO of Amer Sports. 🏔️ Salomon knows what it is getting with Meyzenq. With a 28-year career at Salomon, Meyzenq was chosen for his understanding of the sports industry and knowledge of the iconic company born in the French Alps. 💬 “With a demonstrated record of achievement in international sales, both in Winter Sports and in Outdoor Footwear, Guillaume will expand his role to unleash the company’s potential,” says Zheng. 👇 Read the complete story at SGI Europe.