Five Effies baby! That's like hot chocolate on a cold sunny day. Totally yummy! First of all, it's a confirmation that what we do matters – for businesses, people, and society. Effies are awarded to work that delivers proven results, and we’re recognized for: // “The Dead Sea” for Greenpeace The campaign brought the crisis of “oxygen depletion,” hidden below the surface of Denmark’s suffering seas, to the broad public agenda. It boosted press coverage of “oxygen depletion” by +338%, reached 148,484,569 people and generated 40M DKK in EAV. Also, 39M DKK was urgently allocated to restore Vejle Fjord two weeks after the campaign. Not saying it's all down to our campaign, but... it's a timely coincidence. 1 x 🥇 PR 1 x 🥈 Non Profit 1 x 🥉 Small Budget Non Profit // “MobilePay Box” for Vipps MobilePay The campaign drove both mental availability and sales for MobilePay Box, increasing MobilePay’s brand index score by 7% and Box transactions by 23% YoY during the campaign. 1 x 🥉 Intangible Products and Services // “Stræk. Snak. Smil.” for Dansk Råd for Genoplivning and TrygFonden The campaigns have helped save lives by raising awareness of stroke symptoms over several years, achieving a 93% liking score (43% above benchmark), 94% credibility (34% above benchmark), and inspiring 63% of Danes to discuss strokes and the campaigns. Most importantly, stroke patients arriving at hospitals within 4.5 hours has increased by 17.5% – that’s 3,421 more Danes with a significantly better chance of survival and recovery. 1 x🥉 Sustained Success – Non Profit Seeeeecondly, writing an Effie case feels like building a rocket ship out of recycled single-use paper straws, which have already been used, and doing it with knees for fingers – not exactly a walk in the park (with hot chocolate on a cold sunny day). As this analogy is 100% accurate (data confirmed), liftoff on five out of five entries is like topping the cup with whipped cream. Totally yummy! Effie Awards Denmark®
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