AudienceProject

Welcome to the team! 😊 We are excited to announce that Jai Patel will join our Partner Application team. With extensive experience in software development, Jai will contribute to developing and ensuring the quality of our measurement platform for our partners. We are thrilled to have you onboard! 🚀 #team #growth #newhire #softwaredeveloper

Big news alert! AudienceProject launches Disney+ ads measurement! 🚀 We are very excited to announce that AudienceProject has become one of the first European-based measurement companies to offer independent audience measurement of Disney+ ad campaigns. This means that you can now measure the reach & frequency and brand impact of Disney+ ad campaigns - either on their own or in combination with other media channels across the open web, social media, online video, streaming, and linear TV. 📣 Lucy Gregory, VP, Audience Measurement & Insight, Media at The Walt Disney Company, says: “Collaborating with AudienceProject means that we can offer advertisers independent cross-media measurement and enable them to make informed decisions about how they efficiently plan and optimise investment across streaming and linear TV for Disney+.” Read the full press release here: https://lnkd.in/d6QNeCxf Disney Advertising Alex Craven Deborah Armstrong Dorian Bunker Kate Davis James Matheson #collaboration #advertising #measurement #crossmedia #disneyplus

Big thanks to our clients and partners who joined us for an enjoyable and informative Breakfast Event on Media & Measurement in London last Thursday. 😃 Also, a special thanks to John Moulding for a great keynote on all things TV and streaming, which helped frame our discussions about how to solve the measurement challenges in today’s media landscape. 🙏 We are already looking forward to the next one! ⭐ Paul Barnard Martyn Bentley Martin Giraud Markiyan Caseley Martin Radford Thomas Gregers Honoré #media #measurement #breakfast #event

Welcome to the team, Émilie Carcassonne! 🎉 We are very excited to announce that Émilie will join us as Managing Director for France, starting in January. 🇫🇷 With over 20 years of experience in the advertising industry, including leadership roles at Awin, Nielsen, and, most recently, Salesforce, Émilie brings a wealth of expertise in SaaS, advertising, big data, and enterprise sales that will be pivotal as we continue our growth in France. At AudienceProject, Émilie will collaborate closely with our team, customers, and partners to help increase our presence and impact in the French market following the recent launch of our cross-media measurement platform in France. Read the full press release here: https://lnkd.in/dQYvWAuP We are thrilled to have you onboard! 🚀 #newhire #growth #team #france

Welcome to the team, Oliver Kjølstad Olesen! 😃 We are excited to welcome Oliver as our new Data Acquisition and Market Expansion Data Analyst. With his extensive experience in data analytics and account management, Oliver will be responsible for obtaining and maintaining our panels, TV data and external data to power our integrations and market expansion. We are thrilled to have you onboard! 🚀 #team #growth #newhire

Big news alert! AudienceProject Advise is officially live! 🎉 We are very excited to announce the launch of AudienceProject Advise, our new product that combines cross-media reports presented by our team of experts with access to always-on measurement in our SaaS platform. This means you can now get actionable recommendations on your media investments from our team of experts combined with real-time audience insights from our SaaS platform, empowering you to reach and impact your audience more effectively. With AudienceProject Advise, you will get answers to business-critical questions such as: 👉 What is the total reach and brand impact in my target audience?  👉 How do different channels contribute to the reach and brand impact in my target audience?  👉 Which channels are most efficient at reaching and impacting my target audience?  👉 Which combinations of channels are most efficient at reaching and impacting my target audience? Learn more about how to maximise your reach and impact with AudienceProject Advise here: https://lnkd.in/gDM6wM92 #advise #measurement #crossmedia #reach #impact

We are thrilled to partner with Audience Store to help advertisers discover incremental reach opportunities for their CTV campaigns, maximizing advertising effectiveness beyond traditional linear TV. By leveraging AudienceProject’s unique measurement solution, Audience Store empowers advertisers to unlock the full potential of CTV by deduplicating Barb data and digital impression data, helping them gain comprehensive insights into their audience and its incremental reach. #partnership #advertising #CTV #reach

We are excited to return to the asi International TV & Video Conference in the next three days. On Friday, our Co-founder & Chairman of the Board, Mogens Storgaard Jakobsen, will give a keynote on ‘Integrating return path data for campaign analysis’, giving the audience an overview of AudienceProject’s cross-media measurement solution, how it works and which tangible outcomes advertisers have gained from using it. Are you attending the conference? Feel free to contact Mogens, Henrik Aalberg, Stefania Fussi and Robert Singleton if you want to connect. Mike Sainsbury #asivenice24 #advertising #measurement #crossmedia

“The average media plan could be 2.6 more effective with a different media mix.”  In our masterclass at DMEXCO - Digital Marketing Expo & Conference, our Solution Director, DACH, Sedat Polat, addressed how advertisers still have great room for improvement in terms of optimising media investments. Cross-media measurement helps advertisers answer essential questions, allowing advertisers to optimise their media mix significantly. Watch the full session here: https://lnkd.in/dDQ9E_9c #dmexco #dmexco2024 #masterclass #measurement #crossmedia

”We need to revert back to the basics of TV campaigns — reaching mass audiences and building brands.” Grab a coffee and enjoy a good read with this opinion piece by Richard Brant, which advocates for prioritising reach, brand-building, and high-quality content while also highlighting how innovative measurement solutions like AudienceProject's make it easier to understand the reach of diverse TV campaigns. #advertising #measurement #crossmedia #ctv