AudienceProject

We are thrilled to announce our partnership with Vevo! 🎧 With AudienceProject, Vevo can now measure the deduplicated reach and frequency of ad campaigns across its entire network – on mobile, desktop, and CTV (connected TV) – including YouTube and Vevo’s linear FAST (free ad-supported streaming TV) channels on services, such as Samsung TV Plus and Rakuten. A big thank you to Vevo for trusting AudienceProject! We are keen on driving independent cross-media measurement together. Learn more here: https://lnkd.in/edr_Nshq #partnership #advertising #measurement

We are expanding our teams in Copenhagen! 🚀 Product Marketing Manager Are you a strategic storyteller who thrives on launching and scaling B2B SaaS products? Do you love turning technical products into compelling content that drives demand and adoption? We are looking for a Product Marketing Manager to join our team and play a key role in shaping how we communicate our market-leading solutions. 👉 Apply today here: https://lnkd.in/dUpqBXmz Data Scientist Are you an analyst at heart? And do you have an interest in data modeling and programming? Then we have an opportunity for a career in a fast-growing scale-up that directly cooperates with companies such as Meta, Google, Amazon, Netflix, Disney+ etc. We are looking for a Data Scientist for our Copenhagen office to support our continued growth. 👉 Apply here: https://lnkd.in/dAZGsmip #recruitment #hiring #job #saas #copenhagen

Welcome to the team, Juha Ourila! 🎉 We are very excited to announce that Juha will join us as Managing Director for Finland. 🇫🇮 With over 25 years of experience and a proven track record of success and expertise in analytics across radio, television and digital media, Juha Ourila will be pivotal for AudienceProject’s growth in Finland. Read the full press release here: https://lnkd.in/dgwF_smV We are thrilled to have you onboard! 🚀 #newhire #growth #team #finland

🚀 Retail media is a brand-building powerhouse - if you measure it like one. 🛍️ Retail media is booming. Yet, many brands still see it primarily as a performance marketing channel focused on driving conversions rather than building long-term brand growth. 📢 In a new article, our Solution Director, DACH, Sedat Polat, explains why it's time to move beyond performance marketing in retail media and unlock its full potential. 🎯 By integrating retail media into brand marketing strategies - and measuring it accordingly - brands can drive incremental reach and increase brand equity. 💰 By proving their incremental reach and brand-building impact, retail media networks can attract a larger share of brand marketing budgets and secure long-term investment from brands. 📖 Read the article here: https://lnkd.in/dcKPPACu #advertising #brandmarketing #measurement #reach #retailmedia 

Do you reach your audience - or just the same people over and over again? 🎯 In a keynote at The Future of TV Advertising Global, our Co-founder and Chairman of the Board, Mogens Storgaard Jakobsen, addressed the challenge of duplicated reach - a challenge that isn’t new but is even more pressing in today’s fragmented media landscape. Cross-media measurement helps you get clarity on whether your campaign is reaching 20% of your audience 8–9 times or 80% of your audience 2–3 times - and allows you to optimise your campaigns for maximised reach based on these insights. The time is now for holistic audience measurement! Adwanted Events #advertising  #measurement #crossmedia #reach

SVOD, AVOD, BVOD, video sharing platforms, connected TV - the list keeps growing. 📺 At the Future of Video (Adwanted Events), Our Head of Customer Success, Alicia Phuah, addressed the challenge of knowing where to allocate your budget in an increasingly fragmented media landscape with new channels emerging every day. AudienceProject's cross-media measurement platform allows you to measure your campaigns across the open web, social media, online video, connected TV and linear TV for a comprehensive overview of your campaign performance. The platform gives you a clear breakdown of how each channel contributes to your campaign's reach, allowing you to optimise your media investments for maximum reach. Are you ready to improve your campaign efficiency? #advertising #measurement #crossmedia #reach

We are thrilled to announce that emetriq has partnered with AudienceProject to validate their audience segments! By leveraging AudienceProject’s advanced measurement technology, emetriq is making socio-demographic targeting on the open web more reliable and impactful - even in a cookieless world. This ensures that advertisers get high-quality audience segments for better campaign performance. Now, advertisers can confidently plan and execute their campaigns with validated, high-precision data through The Trade Desk and other demand-side platforms. A big thank you to emetriq for trusting AudienceProject! We are excited to drive greater transparency and efficiency in digital advertising together. Learn more here: ADZINE - MARKETING. TECH. MEDIA.: https://lnkd.in/dzCxCCd6 INTERNET WORLD Austria: https://lnkd.in/d87QKXW2 Stephan Jäckel, Uta Fey, Sandra Ceko #advertising #targeting #measurement #validation

🇫🇷 Are you our new French Sales Director? AudienceProject is looking for a Sales Director for our office in Paris to enhance our presence in the French market. Joining AudienceProject is to jump on a unique career opportunity in a fast-growing scale-up full of curious, intelligent and creative people, where you can grow as we grow our company. Apply now: https://lnkd.in/ducugJBP #hiring #recruitment #sales

👋 Salut Paris! Are you passionate about the media industry and eager to win? If you have a strong sales background and you love getting things done, then we have an opportunity for you to develop your career in a fast-growing scale-up that directly cooperates with companies such as Meta, Google and Amazon. Apply now: https://lnkd.in/ducugJBP #hiring #recruitment #sales

Last week we had the biggest conference in AudienceProject so far: our Copenhagen Winter Days. 🚀 For this event we designed a space to bring our entire organisation together - across countries, across teams - for a shared journey of growth and collaboration to succeed in 2025. During this event, we had different sessions to foster our growth: 🗣️ Fantastic presentation training from Kenn L. Hansen 📊 Insightful training on current industry trends from Martin Radford 🤖 Interesting updates on AI from Jonathan Løw 💡 Entertaining Dragon's Den workshop 👏 A fun award night for AudienceProject's employees A special thank you to all of our speakers and to all the participants of the conference. Thank you all for a fantastic experience!