First, we think up the strategy and then we slap on some smooth storytelling, right? WRONG! Stories are the core of any solid marketing plan. What's your brand's story, and how is it driving your strategy? Comment - Like - Repost! #Marketing #Branding #Storytelling #Strategy
First, we think up the strategy and then we slap on some smooth storytelling, right? WRONG! There’s really nothing more crucial—or more impactful—for a business than getting its brand story right. The stories we tell about ourselves don’t just shape how others view us; they transform how we see ourselves. And that self-image? It drives everything: the choices we make, how we behave, and the overall direction of the organization. Stories aren’t just a nice-to-have; they’re absolutely essential. They’re the core of any solid marketing plan, helping your brand cut through the clutter by highlighting what makes it stand out. They shape the company culture and act as employer branding, attracting people who are on the same wavelength as you. And let’s not forget, stories build trust—with customers, employees, and everyone in between. They’re the bedrock of relationships that truly endure. Stories are why Nike is Nike and Apple is Apple. In short: Story is your strategy. What’s yours? Story Strategy #Branding #Strategy #Marketing