Alexandra Nenesich Camps

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Day 9 💳 Luxury Brands Marketing I love how César Val talks to us about luxury brands and their impact on the market. An exceptional example is the wine Aurum Red, a true gem in the world of wines. 🍷 Aurum Red is not just a wine, it’s an experience. This limited edition wine stands out for its exclusivity, unsurpassed quality, and unique production processes that elevate it to the category of luxury. Each bottle is a work of art, from its cultivation to its final presentation. 🔑 Key Features: Limited Edition: Exclusive and numbered production. Exceptional Quality: Hand-selected grapes and meticulous winemaking processes. Innovation and Tradition: Combines traditional techniques with cutting-edge technology. César Val highlights how Aurum Red encapsulates the essence of luxury: it’s not just a product, but a complete sensory experience that goes beyond mere consumption. ✨ "Luxury is attention to detail, exclusivity, and dedication to perfection. Aurum Red epitomizes these values in the world of wine." - César Val Aurum Red is more than a wine; it is a statement of sophistication and refined taste. Discover excellence in every sip. I found the information in this interview with César Val: #AurumRed #CésarVal #LuxuryWine #ExclusiveBrands #WineLovers #Vinodelujo #UniqueExperience

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Mercadona has announced a historic salary increase for 2025, benefiting its over 100,000 employees. This increase, set at 8.5%, goes beyond both the inflation rate and the terms outlined in their collective agreement. The raise combines the current IPC and an additional adjustment from the company, ensuring a significant boost to employee wages. This change will take effect from January 2025, demonstrating Mercadona’s commitment to its workforce. With this measure, Mercadona is investing over €350 million in personnel costs, setting a strong example of prioritising employee well-being while recognising their critical role in the company’s success.

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Tropicana did it again 🫠… Looks like they tried to squeeze some creativity and ended up squeezing their identity instead. Didn’t we learn anything from 2009? The juice tastes the same, but the packaging still leaves a bad taste! 🍊🙃 Tropicana’s 2024 rebranding fell short due to several key missteps that alienated consumers. Here’s a quick breakdown: 1️⃣ Brand Identity Confusion: Tropicana changed its iconic packaging without understanding the importance of consistency. The new design failed to evoke the same trust and familiarity, confusing loyal customers. 2️⃣ Shrinkflation Impact: Reducing the product size from 1.52L to 1.36L while introducing new packaging created a perception of less value. This hurt consumer trust and triggered backlash, as people felt they were getting less for the same price. 3️⃣ Loss of “Original” Label: By removing the “Original” claim, Tropicana lost its authenticity, a key differentiator in a competitive market. 4️⃣ Design Disconnect: The redesigned bottle lacked the visual appeal of the old one, leading to a loss of distinctiveness in the market. 5️⃣ Overlooking Consumer Expectations of Value: Consumers’ expectations of value are shaped not just by price but by the overall experience they have with the product. The combination of a price hike, reduced quantity, and redesigned packaging sent conflicting messages. On the one hand, the new packaging suggested premium quality, but the reduction in size and the lack of transparency regarding this change damaged the perception of value. In short, Tropicana’s failure to balance innovation with brand consistency and clear communication resulted in a branding disaster that damaged its reputation and sales.

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🏙️ Outdoor advertising is reborn in the digital age, offering advertisers visibility, segmentation, and creativity. 🖥️ Companies like Clece OOH, in #Madrid, lead the innovation in a medium that remains essential in communication strategies. 📰 This article analyzes the future prospects of large-format digital screen ads, spectacular marketing, and mixed events, and how CLECE OOH has adapted to this constant evolution. 👉🏽 Read more! https://lnkd.in/eugdtJ5e #DOOH #OutdoorAdvertisement #DigitalSignage #AdTech #OOH #OOHAdvertising #MediaPlanning #DOOHMarketing

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IMPORTANTE...Vacía tu mente... Sé amorfo, sin límites, como el agua. Si pones agua en una taza, ella se transforma en la taza; si la pones en una botella, se transforma en la botella; si la colocas en una tetera, se transforma en la tetera. El agua puede fluir o también destruir. Sé como el agua, mi amigo. IMPORTANT REMINDER Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot, it becomes the teapot. Now, water can flow or it can crash. Be water, my friend. #PositiveThinking #PensamientoPositivo #Emprendedor #Emprendedora #Emprendimiento #Entrepreneurship #MindSet Video credits: YouTube Voice credits: Bruce Lee

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DISFRUTAR (ENJOY)   The World's 50 Best Restaurants 2024 🥇   Mateu Casañas, Oriol Castro and Eduard Xatruch   27 years working together, in a nutshell:   ➡ Creativity, innovation, wow factor, emotions, customer experience   ➡ Research, new techniques, experimentation     ➡ Work, work hard, team work, effort, perseverance, trade-offs, time-demanding   ➡ Strategy, entrepreneurial vision, listen, lifelong learning Ultra-creative dining laced with playfulness What makes it so special: The combination of brilliantly imaginative dishes, unsurpassed technical mastery and playful presentation results in the dining experience of a lifetime, as full of surprises as it is memories. Little wonder, then, that just as it’s on the point of celebrating its 10-year anniversary, Disfrutar is also named The World’s Best Restaurant 2024 https://lnkd.in/dhGf5FeY   #creativity #research #innovation #customerexperience #workhard #teamwork #business #profitability

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Today we appear on Radio Intereconomía explaining the big problem around patient safety and how Heuristik solves it using a combination of fingerprints and AI

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Marketing emocional

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Hoy en el #OOHEuropeForum de World Out of Home Organization, nuestra directora general Elia Méndez Bravo ha compartido con la audiencia los puntos impactados por la #regulación para el sector en Europa. Como aspectos a tener en cuenta incluímos los 8 puntos clave para estar preparados y el "tagline" con los que ha cerrado la presentación: 1. Stay vigilant: Monitor evolving regulations closely and anticipate future trends 2. Strengthen public relations: Foster closer relationships with public administrations and regulators to build trust and cooperation. 3. Educate and inform: Provide training to those involved in public tenders so they understand the full value chain of the OOH sector. 4. Advocate effectively: Submit well-founded legal appeals when necessary to challenge unfair regulations. 5. A voice for more than brands: Position OOH not only as a channel for advertising but as a platform for amplifying social and cultural messages that benefit society. 6. Self-regulation: It allows all relevant stakeholders, from the brands and creative agencies to the media and digital players to be co-owners of a set of rules that go above and beyond requirements. 7. UNITE AS A INDUSTRY: Work together through industry associations and with local SRCs to present an unified voice that highlights the economic and unique social and cultural value of OOH advertising. 8. WOOH as a partner: Provide updated information on the regulations of each country in which there are clauses that affect the OOH media, as well as ongoing allegations and their results. By staying informed, engaged and united, the OOH industry can not only navigate the challenges but thrive as a key media for both brands and societal impact. #OOH #Exterior #PublicidadExterior #Legal #Regulación

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🇪🇸 📲 News about the exciting partnership between AVOW and Samsung is making headlines far and wide, including in Spain where Samsung holds a 27.5% market share (as of June 2024). This partnership opens up unique opportunities for mobile brands seeking to advertise on Samsung’s Galaxy Store across Europe. 🇪🇺 Check out the detailed coverage by MarketingDirecto.com, a leading source for marketing news in Spain, here: ➡ https://lnkd.in/dcATw-bk (article in Spanish) #AVOW #Samsung #GalaxyStore #MarketingDirecto #Spain #PublicidadMóvil #Partnerships #MobileMarketing #MobileOEMAdvertising #Tecnología #España #NoticiasTecnológicas #AnunciosMóviles

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The most useful advice I give to my clients: never stop analyzing your target: follow it, take care of it and if it changes: adapt to it.

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🐟 Ampliació de la gamma d’#aliments del mar: els #embotitsmarins busquen atraure el públic més allunyat del peix fresc i congelat. ✅ El sector destaca que aquests productes en #converses “serveixen tant per dinar com d’aperitiu i a més són rics en greixos saludables, proteïna i es mantenen en el temps”. 🛒 L’objectiu és avançar el consum de #peix, que s’ha vist estancat en l’últim any, en gran part per culpa de l’increment del preu. ➕ Informa’t en: ____ 🐟 Widening the range of #seafood: #marinesausages seek to attract audiences further away from fresh and frozen fish. ✅ The sector emphasizes that these products in #conversations "serve both for lunch and as a snack and are also rich in healthy fats, protein and last over time". 🛒 The aim is to advance the consumption of #fish, which has stagnated in the last year, largely due to the increase in the price. ➕ Find out in:

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Impose some peace some free mine break. By delegating some of your exhausting responsibilities, you will gain some "free" moments. The word "free" is in quotes because you're going to be tempted to fill that time with more work that drains your life. Don't do it, as tempting as it may be. Instead, force yourself to use any earned moment to find peace, even if it's just for an hour. There are countless things entrepreneurs turn to for brief moments of peace. For some, it's meditating. For others, it's releasing energy with a half-hour run. Whether it's drawing, reading, knitting or journaling, do it. It may seem unnatural to enjoy, but the more you do it, the more it will become an indispensable part of your routine. Don't walk away from people - embrace them As highly independent entrepreneurs who are used to going it alone, we often walk away from friends and family. We rarely have time to distract ourselves with leisure moments to which we're invited. But when you're in the midst of burnout, you need people. There's something incredibly healing about laughter, a smile and human contact. So take up your friend's offer for a drink on Friday night. Make it a priority and spend a few quality hours with your kids every Saturday. Take your spouse out for a night of romance. If you're going to heal from burnout, you need to know how much you value and love. Prepare a guideline, a logbook where they find plans with preferences of each one of the team, if someone wants a punching bag install it, a Taca taca, a batting cage, a bow and kicking balls, a mini football, paintings, jump ropes, drawings. Do it right and install them in patios, warehouses, pantry, music room 🎵, a karaoke space 🎤, DJ mixes records, etc. Relief your leaderd ,byour talents, your job and The goals assigned.

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Our dear coach Boryana, reminds us that entrepreneurship isn’t just about achievements, but about authenticity and genuine relationships. In tough times, we find out who supports us for who we are, not for our results. At the academy, we value human connection and gratitude as pillars of transformative leadership. Like in Vito’s story, true success lies in enjoying the journey and the relationships, understanding that emotional well-being is key to effective, authentic leadership.

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At the heart of #diversity is an infinite palette of skin tones. The classification of #skin #phototypes according to Fitzpatrick appears to be an essential tool for understanding and treating the specific needs of each skin type from I to VI. A phototype is a classification that evaluates the skin's response to exposure to ultraviolet (UV) rays from the sun. This scale, developed by American dermatologist Thomas B. Fitzpatrick in 1975, is based on hair and eye color, as well as the skin's reaction when exposed to the sun. By understanding the specificities of each phototype, it becomes possible to adapt skincare and sun protection measures more precisely and more effectively. #safety #prevention #best #skincareroutine

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#𝐁𝐨𝐨𝐭𝐂𝐚𝐦𝐩 𝐃𝐚𝐲 𝐍𝐢𝐧𝐞: 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲: 𝐀𝐧𝐧𝐮𝐚𝐥 𝐏𝐥𝐚𝐧 𝐰𝐢𝐭𝐡 𝐚𝐥𝐥 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬 𝐟𝐨𝐫 𝐒𝐭𝐚𝐫𝐛𝐮𝐜𝐤𝐬 📅 𝐓𝐡𝐢𝐬 𝐖𝐞𝐞𝐤'𝐬 𝐓𝐡𝐞𝐦𝐞: 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 🎯 Push your marketing strategy to the next level by investing in the long term. We conclude the third week of our BootCamp with a concrete case study. We implemented an annual strategy for Starbucks in Spain and Portugal. The objectives were to increase market penetration by recruiting new consumers, boost in-store visibility to drive conversions, and maximize online reach. The strategy was divided into six phases, each driven by a different concept and focused on a specific product range. Influencers shared their experiences with the products and highlighted their benefits. 🤳The nano influencers: +17k pieces of UGC, reaching more than 17M impressions. Offline, they generated over 47k product trials, reaching more than 1.6M people. 🌟The macro influencers: generated over 5.7M online impressions through 38 pieces of content on IG, reaching over 3.5M users. 📝 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐰𝐡𝐨𝐥𝐞 𝐬𝐭𝐨𝐫𝐲 𝐚𝐧𝐝 𝐫𝐞𝐬𝐮𝐥𝐭𝐬: https://hubs.la/Q02HP7V30 Stay tuned for more insightful content. 𝐍𝐞𝐱𝐭 𝐖𝐞𝐞𝐤!! 𝐖𝐞𝐞𝐤 𝐓𝐡𝐫𝐞𝐞 𝐨𝐟 𝐨𝐮𝐫 𝐁𝐨𝐨𝐭𝐜𝐚𝐦𝐩, 𝐰𝐞 𝐰𝐢𝐥𝐥 𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐭𝐨𝐩𝐢𝐜 "𝐌𝐞𝐚𝐬𝐮𝐫𝐢𝐧𝐠 𝐒𝐮𝐜𝐜𝐞𝐬𝐬". 👀 Don’t worry if you miss something—we have a dedicated landing page updated regularly with all the shared content 👉 https://hubs.la/Q02HN-yR0 #InfluencerMarketing #MarketingBootCamp #BackToBasics #MarketingStrategy2025 #SocialMediaMarketing

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☀ New season begins, and we say goodbye to summer and its heatwaves ☀ This summer of 2024 has been marked by unprecedented heatwaves. With extreme temperatures becoming more frequent, the impact of climate change is clear, and unfortunately, this trend seems set to continue. At Leadernet, we are committed to the well-being of our team. Given the circumstances, we’ve paid special attention to our installers, who have faced this intense heat in their daily work. That’s why this year, we provided personalized thermoses to each of our team members. We hope these will become essential tools for staying safe and hydrated in these challenging conditions. Reflecting on what we’ve experienced this year reaffirms the importance of our work and the need to be prepared for the challenges that the climate imposes. #Sustainability #Renewables #Energy #Health #Safety

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