Vous lancez un nouveau produit. Comment exploiter les données et les analyses pour affiner votre stratégie créative ?

I feel data should be seen as a guide rather than a definitive answer. While it provides invaluable insights it should be combined this with qualitative research such as customer feedback,surveys and focus groups as it can paint a more holistic picture which helps you capture the emotional and psychological drivers behind consumer behavior.Also continuously monitoring and updating your data analysis is crucial as Consumer preferences and market trends evolve. Ultimately,the integration of data with creativity is what drives successful campaigns.By grounding your creative processes in solid data, you can innovate with confidence, knowing that your strategies are informed by real-world evidence and aligned with your audience's evolving needs.

I believe understanding data is crucial for a refined strategy. Analyzing customer demographics and engagement metrics helps tailor messaging and design to audience preferences, making your creative efforts targeted and effective. 📊

Harnessing data and analytics is crucial for refining your creative strategy when launching a new product. Here’s how: - Analyze Market Trends: Use data to understand current market trends and consumer preferences. - Track Performance Metrics: Monitor key metrics like engagement, conversion rates, and sales data. - Conduct A/B Testing: Test different creative approaches to see which resonates best with your audience. - Gather Customer Feedback: Use surveys and reviews to gain insights into customer reactions. By leveraging data and analytics, you can fine-tune your creative strategy and increase the likelihood of a successful product launch.

As a SaaS founder, I gather user analytics with June.so, my CRM is Folk, my e-mailing/automation tool is Brevo. But to look at all my marketing data such as Google Analytics 4, Google Search Console (SEO), Linkedin, and e-mailing, I use Mayze.io to look at my data in one page and especially in real-time!!

A comprehensive competitor analysis involves more than just examining what others are doing. It requires a strategic and nuanced approach to understand the underlying factors that drive their success or failure. This deeper analysis can reveal patterns and trends that are not immediately apparent, allowing you to anticipate market shifts and adjust your strategy accordingly. It offers invaluable insights into market dynamics, consumer preferences, and potential opportunities. By examining your competitors' successes and failures, identifying market gaps, and continuously monitoring the competitive landscape, you can position your product uniquely and gain a competitive edge.

In my opinion, competitor analysis is vital. By studying their successes and failures, you can identify gaps and opportunities. This insight helps position your product uniquely, providing a competitive edge. 🔍

Study competitors’ campaigns by the following: Facebook Ad Library to search for their active ads, Note the types of visuals used (videos, images, carousels), color schemes, and design elements Examine the headlines, descriptions, and call-to-actions (CTAs) used in your competitors' ads. Look for patterns in language, tone, and messaging. Identify which pain points and benefits they emphasize. Click on the ads to see where they lead. Analyze the landing pages for structure, content, and CTAs. Evaluate the user journey from ad click to conversion. Compare Offers and Incentives

Les données collectées auprès du marché cible que ce soit sur le terrain ou en ligne permettra de comprendre les besoins du marché et les attentes. De plus si on fait aussi une veille concurrentielle, cela permettra de desceller les forces et les faiblesses des concurrents. À partir de ce moment, on peut clairement dresser le profil client et concevoir un produit qui répond parfaitement à son besoin. La stratégie marketing que l'on élaborera et qu'on déploie reposera sur les informations obtenues auprès de la cible. Ceci, dans l'objectif d'être présent partout où elle se trouve.

To my understanding, leveraging feedback is essential. Real-time data from reviews and surveys helps refine your strategy and optimize your product and marketing. Listening to your audience ensures a more engaging and appealing experience. 🗣️

Listening to your users/customers should be mandatory in any marketing team, but also it is also great to manage some leads interviews to better understand your ICP.

We use Google Forms to create detailed surveys. Ask specific questions about customer preferences, pain points, and desired features Which can refine your creative strategy to better meet customer needs and enhance the effectiveness of the product launch.

It is important to listen to feedback that you are getting not only from your customers or client, but also from the data. We often times see it where people will look at the data that they like, like the vanity metrics (Total views for example), but then they ignore all the real data and feedback that they are getting from there. If you are driving an awareness campaign then yes views might be important, but if your campaign goal for example is to sell X amount, then just focusing on views isn't enough and then you need to take the feedback from the data and customers to see why you are or why you aren't selling. Take as much feedback as you can and try to really understand the goal and the data that you have.

Testing your messages with A/B testing is something I always do. What I do for my SaaS marketing tool (Mayze.io): 1. Test messages/designs with Linkedin Ads, and I keep the ones with the best CTR 2. Keywords research with low volume of traffic 3. I rearrange my landing pages with these keywords 3. Then I add my Linkedin Ads results on messages and designs, with my keywords research for Google Ads

We test one variable at a time, such as the following Audiences Ad formats (image, video, carousel etc) Ad images (plain, with text, bright, dull etc) Ad videos (length, thumbnails, captions etc) Ad copy Ad headlines Ad buttons / call to actions (CTAs) Structures Offer type (discount, lead magnet, bundle etc)

Marketing data, especially in B2B is difficult to analyze, but with Mayze.io, I can now understand wether if my marketing actions have an impact on my leads/new business. I always had difficulties showing it and making decisions on my marketing strategy. But now, I can clearly understand if I'm on the right path.

To create personalised experiences it’s not the numbers but the human insights within them that matter. Data helps us understand customers better - what drives them, what troubles them, what they expect as answers to their everyday needs. Data also provides solutions to needs that they may not have verbalised or thought deeply about - and that may be a great place to spark a conversation and provide a customised solution.

It's important to remember that while data analytics can point you in the right direction, such as by indicating that Copy A leads to a higher conversion rate than Copy B via an A/B test, designing the actual copy or undertaking any other creative marketing endeavor isn't just based on statistics. Don't let quantitative data get in the way of qualitative creativity that might lead to spectacular results.