Human8

Similar to 2023, the 2024 edition of our trend report focussed on what we expect from brands, with themes like ‘Negative Fuel’ and ‘Flip the Script’ pointing to a collective drive for transformative impact. Individuals and brands alike began to adopt bold approaches for tackling longstanding issues – is this something we’re still seeing today or has the pendulum swung the other way? Check out our 2025 consumer trend report, available for pre-register now! 👉https://lnkd.in/eaw6PwfT #dowhatmatters #consumertrendreport #2025consumertrends

In our 2023 What Matters report we really focused on what consumers wanted to see from brands – with expectations driving more meaningful and integrated experiences that cater to individuals’ broader social and environmental values 💚 Today, we’re still seeing the desire for interconnectivity, but does this still look the same? Pre-register for our 2025 trend report to find out more! 👉https://lnkd.in/eKKv4sNx #dowhatmatters #2025consumertrends #consumertrendreport

Your online research community’s winning formula: involving the right people for the right task. 🏆 When it comes to online research communities, success is all about engaging the right people at the right time. Our approach brings together “Illuminators” who share unique perspectives, everyday consumers who provide broad insights, and changemakers on the cultural edge who drive fresh thinking. It’s this synergy that generates truly powerful insights and fuels brand innovation. 🚀 From exploring lifestyle needs to amplifying underrepresented voices, these communities don’t just gather data - they build authentic connections and reveal what really matters to people. This diverse mix of voices is what turns insights into action, helping brands stay relevant and responsive. Ready to see what an online research community can do for your brand? 👉 https://lnkd.in/eXKPqDFW #dowhatmatters #insightcommunities #consumerinsights

In 2022, we saw a shift towards ‘Rebound and Rebalance’ – no longer only seeking stability, we were looking for the connections we had been starved of during the pandemic. Driven by emotional fulfilment, consumer preferences change to sustainable choices, inclusivity and long-term approaches 🌎 How does this resonate with how you feel today? Has much changed over the past 3 years? Get the most up to date stats in our 2025 What Matters report, available for pre-register now 👉https://lnkd.in/gSEAJGXT #dowhatmatters #consumertrendreport #2025consumertrends

We are thrilled to announce that Kurt Thompson, Senior Business Director MENA at Human8, will be attending the MRMW MENA conference in Dubai next week on December 10th! 🗓️ Join us for an insightful event where industry leaders gather to share the latest trends and innovations in market research. Don't miss the opportunity to connect with Kurt and other experts in the field. https://lnkd.in/erH_8hqT See you there! 🚀 #Dubai #Innovation #networking Merlien Institute

2021 might feel like it was a long time ago and it’s easy to forget the turmoil we were experiencing across the globe as a result of the COVID-19 pandemic.     This report focussed on the ‘Happiness Reset’ where people were rediscovering happiness and well-being after an extended period of instability. The trends highlighted in this report surrounded the topics of self-reliance, local connection and the pursuit of positive, health-centric lifestyles. Four years later, what’s changed and what’s the same? Pre-register now for our upcoming 2025 trend report 👉 https://lnkd.in/epUGrBjp   #dowhatmatters #consumertrendreport #2025consumertrends

Growing up amid major global events like 9/11, the '08 recession, the climate crisis, and a pandemic, Gen Z is challenging the status quo. And it will take more than a trendy campaign for brands to win over this powerhouse demographic. Check out our latest blog post to uncover five truths about Gen Z and how your brand can better connect with this values-driven, tech-savvy, and pragmatic generation. 👉https://lnkd.in/eMpuMD4g #dowhatmatters #genz #consumertrends

2025 is fast approaching and before we jump straight into the new year and our goals and resolutions, we want to take moment to reflect on what has come before 🤔 As a brand, we have undergone our own evolution but so has the world. One thing that’s been present throughout is our annual trends report. First launched in 2021, we are now in the run up to our 5th edition and although there is a lot of change, so much still stays the same. Join us in exploring the last 4 years of trends over the coming days and if you are already excited for the 2025 report, you can pre-register for your copy now! 👉https://lnkd.in/eGicht5i #dowhatmatters #2025consumertrends #consumertrendreport

Human8 on the road 💚✨ In just 6 days, the BAM Marketing Congress takes place in Brussels on December 5-6! We're excited to announce that both Hakim (Partner and Senior Team Director, Human8) and Timo (Partner and Head of Western Europe, Human8) will be attending this incredible event. A day filled with inspiring talks, networking opportunities, and the latest in marketing trends awaits us. Check out the event details here: https://lnkd.in/eQJcw64u Will we see you there? Let us know in the comments! #trends #dowhatmatters

🚀 Ready to dive into the future of innovation? Join Jen as she explores how supercharged innovation meets human-centred design at ESOMAR Connect Taiwan on Dec 12. Discover how these concepts are reshaping industries and creating solutions that truly resonate with people. Find out more here 👉 https://lnkd.in/ezbFe5vR #ESOMAR #AI #innovation