What a year it has been! 🎉✨ From launching our website 🌐 to earning awards 🏆 and growing our team 🤝, 2024 has been incredible. Here’s to even greater milestones in 2025 🎯—Happy New Year! 🎆🎊🥂 Anne Dumesges 🔺 杜欣安 Gwen Merlet Axel Colinet Shalini Das Koesha B. Louis Millan #CelebratingMilestones #Achievements #Progress #TeamGrowth #NewYear #NBSfactory
NBS factory
Services et conseil aux entreprises
Paris, Île-de-France 1 439 abonnés
ESG intelligence to MONITOR your ESG reputation, AVOID legal risk, DIAGNOSE your employer branding, MEASURE engagement
À propos
Brands must be agents of environmental and societal change. This is the conclusion of latest Edelman Trust barometer (2022)..... and NBS factory deep belief. And let's be honest, to do this, we need NoBullShit strategy / marketing / communication. #NBSfactory. NBS factory is a B2B SaaS platform that aims to uncover ESG weak signals online for your company, to prevent any legal risks. It also shares perception people have regarding your ESG activities. NBS factory also provides a selection of trustful partners to ease your environmental and social transformation, and to ensure you work on your processes and governance for the right execution. Partners are scientists and creatives who can work together to ensure your marketing, communication or next product pipeline will be without greenwashing and engage positively consumers into change. NBS factory also provides some interactive training about ethical and positive communication. NBS factory supports YOU to eNgage consumers, change Behaviors and use only Scientific facts so all marketing and communication deliverables are validated. Our mission: ensure consumers and employees view YOU, our partner brand, as true positive contributors to sustain the planet. Our promises: 1. No greenwashing nor B.S. 😉 2. Provide tools to make brand users become active and positive actors of the environmental and social changes. 3. Increase your brand positive reputation. 4. Ensure that we use science-based data to create trust. 79% consumers are more likely to buy from a company that stands up for ESG, 84% are more likely to work for a company that stands up for ESG and 79% investors consider ESG risks as an important factor in investment decision-making. If your CONSUMERS are your primary STAKEHOLDERS, it is time to ensure they TRUST you and to ensure your BRANDs have the right REPUTATION regarding your ESG actions.
- Secteur
- Services et conseil aux entreprises
- Taille de l’entreprise
- 2-10 employés
- Siège social
- Paris, Île-de-France
- Type
- Société civile/Société commerciale/Autres types de sociétés
- Fondée en
- 2022
- Domaines
- CSR, ESG, impact, behavior change, social media, reputation tracking, marketing strategy, communication, project management , cross functional team leadership , Board, brand assessment, executive workshops, environmental strategy, business transformation, DEI, business strategy, consumer experience and journey, digital & ecommerce, innovation , product life cycle management, reputation et e-reputation
Lieux
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Principal
75008 Paris, Île-de-France, FR
Employés chez NBS factory
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Anne Dumesges 🔺 杜欣安
CEO, Founder, Innovator & Business Strategist | Steering performance through bold vision for Business, People & Planet
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Shalini Das
Digital Marketing | Business Analytics | Marketing Analytics | CRM | Business Development | SEO | Social Media Listening | HubSpot | Excel
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Louis Millan
Etudiant en Master 1 en Sustainable Management & Social Impact à l'ESSCA en cursus anglophone - Digital Marketing and Business Development Manager…
Nouvelles
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🎄✨ NBS factory wishes you a joyful holiday season! 🎅🌟
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👏🎉 Proud moment for NBS factory with Anne as a finalist for the 2025 INSEAD Business Sustainability Award! 🌍✨
🚀 We are thrilled to announce the finalists of the #INSEAD Business Sustainability Award 2024! These exceptional Alumni embody INSEAD’s mission to foster leaders who make a positive impact on business and society. From tackling climate change to revolutionizing industries with innovative solutions, these leaders are driving meaningful progress in sustainability (in no specific order): 🔥 Kamal Hassan from Loyal VC 🔥 Mohammed Shafeeq (MS) from Sirat 🔥 Ismahane Remonnay from Veolia 🔥 Rene Griemens from Antora Energy 🔥 Gaurav Shah from Gofig 🔥 Quentin Philippe from Alithic 🔥 Coppelia Marincovic from Syensqo 🔥 Bruno Serapiao from Atvos 🔥 Megan Pillsbury from Dunya Analytics 🔥 Lars Bonderup Bjørn from EWII 🔥 Damien Despinoy from Volexion 🔥 Lamiaa Biaz from Captain Forest 🔥 Nabil Khan from Gunnar Energy Services 🔥 Louise Parlons Bentata from Bluemethane 🔥 Xavier Sagnières from Andean Cocoa 🔥 Robert Schrimpff from Solar for Schools 🔥 Rafael Zanardo Nascimento from Lemon Energy 🔥 Georgina Grenon from Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 🔥 Anne Dumesges 🔺 杜欣安 from NBS Factory 🔥 Paul Manwell from TC Labs 🔥 Zachary Brown and Tomi (Tomomichi) Hattori from Creattura 🔥 Susanne Fromm from Vanagon 🔥 Angela Flaemrich from Sustainalytics 🔥 Yoann GUEGUEN and Onno Pfeiffer from Diolko 🔥 Ken Hayes from Clean Tech Open Their inspiring work highlights the power of combining business acumen with purpose to address global challenges. The winners will be announced at the Americas Conference in San Francisco on February 8th, 2025, where they will join a panel to share their journeys and insights. Join us in celebrating their achievements and the collective impact of the INSEAD community! Victoria (Vic) Woo, Ph.D. Atalay Atasu Katell. Le Goulven, PhD Nida Januskis Isabelle Finger Kathleen Kuo
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Too often, misconceptions about ESG training hold businesses back. It's not just for big corporations, nor is it an overpriced, one-time buzzword exercise. In reality, ESG training empowers companies—big and small—to drive measurable impact in sustainability, governance, and social responsibility. From uncovering cost savings to building a resilient culture, it’s clear that ESG training is more than compliance—it’s a competitive advantage. 🚀 Curious to learn the truth? Read on as we tackle 10 common myths and share why ESG training matters for every business. 👇Read the article and contact us at hello@nbs-factory.com to explore how our tailored programs can support your journey toward lasting impact and growth! #ESG #Sustainability #Leadership #NBSfactory #ESGmythbusters
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🚨🚨🚨 Brussels Advances Anti-Greenwashing Law: Is Your Brand Ready? 🌱 The European Union is tightening the rules on sustainability claims. The anti-greenwashing law is finally picking up steam and brands will soon be required to verify their sustainability claims. ⚡⚡⚡Are you prepared? ⚡⚡⚡ 💡 What’s at stake for businesses? Misleading claims could lead to reputational damage, regulatory fines, and lost consumer confidence. To stay ahead, and be recognized for their actions, companies must align their ESG actions with how consumers perceive them. 🔍 Here’s how NBS factory can help you: ✅ Trainings: With programs like ESG for Leaders and ESG for Talents, we equip your team with knowledge on how to become efficient brand influencers, and help you build you employer brand avoiding greenwashing or stereotypes and TRUST. 💪 ✅ Diagnostic: Our ESG diagnostic tools give you a clear picture of your current claims, helping you spot risks and ensure compliance with new laws. 🧐 ✅ Real time monitoring: We guide you in building authentic messaging that drives engagement and avoids the greenwashing trap. 📝 The new EU law is an opportunity to turn your ESG investments into drivers of growth. 🌍 📩 Reach out to us at hello@nbs-factory.com to know more. #ESG #Greenwashing #NBSfactory #ESGReputation
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It’s 🎄🎄 Christmas before Christmas 🎄🎄 for NBS factory! ✨🎁 We’re proud to share our Grand Prix Impact 2024-2025 nomination! 🏆 The #GrandPrixImpact is a competition organized by the World Impact Summit, aiming to reward #companies and #startups that excel in developing the best innovations for ecological transition. NBS factory has been selected in the Responsible Digital & AI category. Being labeled a Grand Prix Impact finalist is a recognition of our commitment to a sustainable future. It means that the selection committee has reviewed our application and confirmed that we meet the rigorous and demanding criteria of this competition. This distinction highlights our dedication and allows us to join a community of innovators working toward ecological transition. #NBSfactory #GrandPrixImpact #Digital #AI
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🚨 WE CAN’T KEEP CALM… OUR TRAININGS ARE NOW LIVE! 🎉 🌱 Ready to level up your CSR strategy? Our Qualiopi-certified ESG training programs are here, and spots are filling up FAST! 💼 If you're France-based, Opco Atlas can cover 70-100% of your training costs! Plus, we’re offering exclusive early bird discounts. Act fast! These offers end on December 31, and spots are limited. ⏳ 💡 Our Programs: ESG for Leaders: Lead with purpose and impact.🌟 ESG for Talents: Empower your team to drive change.⏰ 📩 Reach out at hello@nbs-factory.com to reserve your spot today before it’s too late! #CSR #ESGTraining #Qualiopi #NBSfactory
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How much could greenwashing cost you—as a brand, as a company, and as a member of the Board? 💭 The Volkswagen Dieselgate case provides a chilling answer: 💸 $34.69 BILLION in fines, penalties, and settlements. 😬 Martin Winterkorn, the former CEO, facing criminal charges. 📉 A brand reputation shattered beyond repair. Unfortunately, cognitive biases like normalcy bias (“this won’t happen to us”) and optimism bias (“it’ll all work out”) often lead to wrong decisions. What went wrong? 🚗 Volkswagen tried to trick regulators by falsifying emissions from their cars. ❌ They knowingly used software that claimed to be “eco-friendly” but allowed emissions 40 times higher than legal limits. This wasn’t just a technical issue—it was a governance failure. Leadership is accountable when such things happen. Never think governance is not a key driver of your company. At NBS factory, we make it our mission to help you understand the risks you could face 🔍 and to help you build a trusted brand reputation. 🌍 Our mission is to provide solutions so you can align ESG actions with perception to major stakeholders. The lesson? 💡 Greenwashing isn’t just a bad look; it’s a legal, financial, and reputational nightmare. Are your ESG claims as strong as you think? 🤔 #Greenwashing #Volkswagen #Dieselgate #NBSfactory
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🌱 Nutella goes plant-based… but who are they really trying to convince? 🥄 🤔 Can you spot the greenwashing here? Nutella’s new plant-based, vegan-certified spread is creating quite a stir, but let’s not get distracted by the shiny green jar.🟩 The new recipe swaps out milk for chickpeas and rice syrup, packaged in “eco-friendly” looking jars with green lids. That’s a great first step. But wait… one key ingredient remains unchanged: palm oil. 🌴 🌴 Palm oil is responsible for 8% of global deforestation—devastating ecosystems and threatening species like orangutans 🦧 and tigers 🐅. Between 1990 and 2015, 40% of Malaysia’s deforestation was tied to palm oil plantations 🌳, destroying biodiversity 🌍, threatening endangered species, and accelerating climate change 🌡️. So, is Nutella’s new “plant-based” label a step forward or just sugar-coated marketing dressed in green (aka greenwashing)? 🍬🍃 💬Consumers are more aware than ever today and 79% demand real accountability from brands. 🌍 🌟 At NBS factory, we help brands communicate authentically—aligning their ESG efforts with transparent actions and building credibility with customers. Our Qualiopi-certified training programs equip your teams with the content to ensure your ESG investment translates into opportunities. #Greenwashing #Sustainability #ESG #NBSfactory
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Do we always make the most rational choices? 🧠 In this article, we’re diving into the hidden forces that subtly shape our perceptions and decisions—often steering us in unexpected directions! These patterns, known as cognitive biases, affect everything from daily decisions to big-picture strategies. 🌟 Curious to know how cognitive biases might impact your organization’s ESG communications and perception? At NBS factory, we empower brands to communicate authentically—helping them avoid greenwashing and align their ESG messaging with genuine action. Our Qualiopi-certified training programs equip your team with the tools to ensure that your ESG investment translates into better opportunities for your business by addressing both reputational risks and regulatory requirements in governance and CSR.💡 Reach out to us at hello@nbs-factory.com to learn more! #NBSfactory #CognitiveBias #DecisionMaking
Understanding Cognitive Biases: How They Shape Our Decisions
NBS factory sur LinkedIn