POAP Studio

How Linera achieved +160% community growth across social platforms by integrating #POAPs 🚀 Linera is developing real-time blockchain infrastructure for everyone. Through their innovative microchains approach, each user owns their personal chain of blocks, enabling unprecedented scaling and security. Their strategic POAP - The Proof of Attendance Protocol implementation showcases how digital tokens used as badges can transform community building: - Weekly Community Hour calls with collectible rewards - Tiered Discord roles (Bronze to Platinum) tied to POAP eligibility - GitPOAPs for open-source contributors - Exclusive badges for hackathon winners and milestone achievements - Anti-farming measures ensuring authentic engagement The growth impact has been remarkable: - X/Twitter: 21.2K → 55.6K (+162%) - Discord: 20.7K → 53.9K (+160%) - Sustained growth in weekly community participation - Thriving developer ecosystem through GitPOAP incentives - Deep, meaningful community engagement Linera's approach demonstrates how thoughtful #POAP integration can create lasting value in Web3 communities. By connecting digital collectibles to genuine participation, they've created an engaged ecosystem ready for the future of blockchain.

POAP Studio + Socios.com + Mural Art + Maracanã stadium = Epic fan experience! We joined forces with Socios.com for their 5th anniversary and brought the magic of #POAPs to life at Brazil's legendary Maracanã stadium. Instead of scanning a code, you're tapping directly on breathtaking street art by local talent Guilherme Asthma to claim your unique #POAP. This is fan engagement on another level, where sports, culture, creativity, and web3 collide in the most spectacular way! Where football legends made history, street art now opens a gateway to digital memories. 🇧🇷✨ Video credits: @SociosBrasil

The a16z crypto team released their highly anticipated "Big Ideas for 2025" report this week. 👇 In section 3 titled 'As more people use AI, we'll need unique proof of personhood,' a16z crypto highlights a critical challenge: as AI makes it increasingly easy to create deceptive content, we need better ways to verify genuine human interaction. In their analysis, they emphasize that "proof of personhood" needs to be both unique and privacy-preserving. At POAP Studio we believe that the real challenge is about making authentic human participation valuable. Why? As our co-founder Lucas Verra pointed out, "POAPs become our proof of humanity, they symbolize genuine, person-to-person connections in an AI-driven world". We've seen how digital collectibles tied to real-world moments naturally solve this challenge. Each #POAP is unique, tied to a specific time, place, and experience that can't be replicated by AI. This creates a natural form of "proof of personhood" through participation rather than verification. The beauty of the POAP - The Proof of Attendance Protocol approach? It's already working: ⚡️ Each moment is unique and verifiable 🏗️ Collection builds authentic digital identity over time ✅ Easy for humans, difficult to fake 🤝 Enhances rather than disrupts community engagement As we navigate an AI-driven future, perhaps the best proof of being human isn't in complex verification systems, but in the unique moments we share together.

How did a remote Texas town transform into one of the world's most intriguing art destinations? Meet #Marfa! 🌵 Since the 1970s, this desert gem has magnetized the global art community, evolving from artist Donald Judd's minimalist sanctuary into a vibrant hub of creative innovation. This November, Marfa hosted ArtBlocks Weekend 2024, where contemporary art spaces embraced blockchain technology to pioneer new forms of artistic expression. This four-day celebration united visionaries, collectors, and artists who are redefining the boundaries of generative art and human creativity. At POAP Studio, we're thrilled to have collaborated with OpenSea in capturing this extraordinary moment! Each attendee walked away with more than memories, they collected a unique digital #POAP, beautifully crafted by our Head of Design Maria Florencia Carrillo del Pino, now forever preserved on the blockchain. Thank you Erick Calderon, Roxy Fata, Massoud Adibpour, Melissa V., and the rest of the Art Blocks Inc. team, along with Will Brooke, Adam Ilenich and the OpenSea team for putting together such an amazing event. At POAP Studio we're proud to add our digital signature to Marfa's ever-evolving story!

Redefining tech education: How SheFi builds inclusive digital communities 🌟 SheFi creates safe learning spaces where women and non-binary individuals begin their blockchain journey together. Through structured education, cultural acculturation, and gamified experiences with digital collectibles, they make complex technology approachable and engaging for everyone. Their recent Summit in Bangkok showcased this perfectly, connecting over 500 participants with leading innovators through interactive digital experiences. Each partner created unique engagement opportunities for attendees, offering exclusive digital souvenirs to collect (yes! Using #POAPs): For example, #Linea (by Consensys) sparked creativity through contests, Stellar Development Foundation enabled charitable giving through simple apps, and Nillion provided safe spaces for learning through anonymous Q&A. This dynamic mix of education and community engagement shows how #SheFi is making tech knowledge accessible and exciting for everyone. Shoutout to the #SheFi family: Maggie Love, Ela Passarelli, Stefanie (Stef) Luthin, Alyssa Mae Tumlos, Juanna Z., Bettina Boon Falleur, Susie Batt and the rest of Harpie and World of Women teams who continue building this amazing community. And of course, to the amazing team in POAP - The Proof of Attendance Protocol: Isabel Gonzalez, Matthew L Cardno, Franco Balzani, , Sam Coffey and Santiago Echeverria. We look forward to their continued success!

🎯 Škoda Auto reimagines loyalty Luca Zicconi from Škoda Auto joined Marc Baumann in his 51 Insights podcast and shared how they're turning everyday moments into a collector's journey. How? Through their "Škoda Passport" powered by POAP Studio! The magic? Making digital rewards feel as natural as a conversation. Every interaction weaves into something meaningful. From exclusive merchandise to event tickets. As Luca Zicconi puts it: "We partnered with POAP Studio because you can claim tokens with just your email, it's a very very easy way to do." Simple, human, powerful. Catch the full podcast episode (link in comments) and learn all about how Škoda has embraced new ways of connecting with their community! Ready to explore how a digital Passport could amplify your brand story? Let's talk!

"Most epic event of the week 😎" The buzz during #frENSday in Bangkok couldn't be clearer! At POAP Studio, we’re proud to have partnered with ENS Labs Ltd for their first annual summit. We made the event even more engaging for attendees by transforming it into a digital gamified experience. Participants could collect unique digital badges (#POAPs) during #frENSday at different moments or by completing various quests. From checking in early to joining community chats and attending talks and booths. Those who collected five or more badges unlocked an exclusive “Best frENS forever” badge. This blend of physical event and digital engagement perfectly complemented a day where Vitalik Buterin (founder of Ethereum) set the tone with his "we all know and love ENS here". POAP + awesome conference moments = memorable collection experience 💫 Looking forward to what ENS Labs Ltd builds next! Shoutout to Wesley Deacon, Erin Beaudoin, Dion Sullivan, Nick Johnson, Katherine Wu, Jeff Lau and the rest of the team for an amazing event!

🏆 #POAPs in Sports: Where every fan becomes part of the game The fusion of sports and digital collectibles represents a breakthrough in fan engagement. What if fans did much more than just watch a game? What if they collected, competed, and connected with others like them? The POAP - The Proof of Attendance Protocol tech has emerged as a game-changing tool for sports organizations looking to transform the spectator experience. 🏉 For RugbyDAO and the Rugby Europe Championships at Stade Jean Bouin, at POAP Studio we developed the digital "Badge of Honour" program which turned the finals into an engaging “phygital” experience. Fans collected country-specific badges, competed on live leaderboards, and participated in real-time prize draws. 🏀 At their NBA 2K23 Lab in SoHo, American Express created an immersive basketball haven where digital collectibles complemented real-world experiences. Card members received exclusive digital collectibles (#POAPs) while enjoying gaming sessions and professional coaching. 🎾 American Express was also part of another amazing activation, celebrating the 30th US Open. They offered an exclusive digital collectible and gave special access to exclusive offers and rewards to card members who visited their Fan Experience. 🏟️ Coinbase and the New York Knicks also showed how stadium activations can bridge the physical and digital worlds at Madison Square Garden, exploring new ways for fans to capture their game-day experiences. These innovations are reshaping sports engagement: - Transforming passive spectating into active participation - Building lasting digital traditions - Creating verifiable fan journeys - Nurturing stronger community connections Welcome to an entirely new playing field, where digital collectibles are transforming how fans experience the game! Which sport do you think would benefit most from digital collectibles? Which team would you love to see embrace this technology? 👀

The Gary Vee Effect: Reinventing Community Engagement As one of social media's most influential voices, Gary Vaynerchuk has built an empire by understanding what truly drives community engagement: authenticity and innovation. With over 10M followers across platforms and 5 The New York Times bestsellers, Gary has inspired countless entrepreneurs through his raw, forward-thinking approach to business and technology. From predicting social media's impact to early investments in companies like Uber and Coinbase, his visionary perspective has repeatedly proven true. Through VeeFriends and its flagship event VeeCon, now in its third edition in Los Angeles, Gary continues to showcase this vision. The integration of POAP - The Proof of Attendance Protocol technology at VeeCon 2024 reflects his ongoing exploration of innovative ways to strengthen community engagement, deepen bonds and create memorable shared experiences. Swipe to learn more ➡️

🎯 How gamification makes app downloads more engaging 1inch Network, a leading distributed network offering a decentralized exchange and self-custody wallet to over 17 million users globally, stands out in the Web3 landscape. As true POAP - The Proof of Attendance Protocol advocates with a track record of over 80 activations, they understand the power of digital collectibles. Now, they've partnered with the #BruceLee family to transform their app download process into an engaging user journey through clever gamification. The "Take Crypto SeriousLEE" campaign transforms the typically mundane app download journey into an engaging experience: 🐉 Legacy partnership: Bruce Lee's iconic brand brings instant recognition and naturally aligns with 1inch Network. Their very name is inspired by his famous one-inch punch technique. 📱 Gamified onboarding: Users engage with an interactive crypto quiz during the app download process, making education engaging. ✨ Exclusive digital collectible: Every participant receives a unique Bruce Lee digital souvenir (#POAP), creating lasting proof of their experience. 🎁 Real-world rewards: Collectors unlock the chance to win authentic Bruce Lee merchandise, including the legendary yellow jumpsuit. Shoutout to Sergej Kunz, Anton Bukov, Ahmed Sharabassi, Liza Faida, Ivan Tikhomirov and the rest of the team at 1inch Network for the great job they are doing! Client acquisition through gamification is gaining traction! At POAP Studio, we helped Coinbase integrate #POAPs into National Basketball Association (NBA) events in 2023, transforming stadium moments into opportunities for wallet creation, showcasing the power of digital collectibles in user engagement. Want to explore how POAPs can transform your user acquisition strategy? Our DMs are open!