Arguably, the most exciting development in the past few days is Sony finally giving its products names that are easy to pronounce and remember. Yes, I’m looking at your SRS-XP500 and WH-1000XM5. Their new Ult series, consisting of the Ult Tower, Ult Field, and Ult Wear, all have names that make sense for the kind of products they are.
The Ult Tower is a massive omnidirectional floor-standing speaker (which comes with a mic!) for large parties and karaoke; the Ult Field offers two portable wireless speakers of varying sizes designed to be taken on the go with very impressive IP67 ratings, and finally, the Ult Wear, as the name suggests, are the new headphones.
The Ult refers to ‘Ultimate.’ Sony’s new line targets concertgoers to make you feel like you’re in the front row at your own private concert. The Ult button raises both, and pressing it again maxes both out. You can also press it a third time to turn both off.
