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What if Kenner’s Classic Star Wars Toys Kept Going?

In 1985, the toy line that changed movie merch forever came to a close when Kenner called time on Star Wars . But it almost kept going with a brand new story.

Two years after Star Wars (as we then knew it) came to an end with the release of Return of the Jedi, Star Wars merchandise seemingly followed. In 1985, as sales declined, Kenner closed out its Star Wars action figure line after seven years—but Star Wars nearly lived on in what could’ve been the earliest glimpses of an expanded universe we wouldn’t see flourish until the early ‘90s.

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