Digital Bites

🚀 Exciting Updates: A New Website, an Army Story, and a Global VR Insights Community! How does a helicopter ride in the Greek Army connects with launching the first-ever global VR community for crowdsourcing consumer insights? Here’s the story. 👇 Four years ago, during a night patrol in the Greek Army, Loukas Kakalis and I found ourselves debating food and data. From that conversation, Digital Bites was born—a small idea that grew into something bigger. One year and countless brainstorms later, we locked in our mission: using VR to revolutionize market research. Along the way, Vasilis Lyras joined us as a co-founder, and together, we turned this vision into reality. Our pilots with companies and universities showed that VR delivers realistic consumer testing and incredibly accurate data—proving how much we could reduce time-to-market and improve product success rates. Special thanks to Haris Lalatsis, ierax analytix and Pescanova Hellas for trusting from the very start and believing in our vision. This summer, after speaking at the ESOMAR Congress, I realized: how do we make this groundbreaking tool scalable without compromising speed or accuracy? The answer: crowdsourcing insights from a global pool of VR users. Think about it: 🎮 Millions of young people aged 16-30 already own VR devices and are brands’ dream audience, as they are building their preferences. 🌍 VR offers total immersion, eliminating distractions and reducing methodological biases. 📊 Our software measures both conscious and unconscious behavior, delivering rich, actionable insights in the appropriate context. Today, we’re thrilled to announce the pre-registration for our VR insights community! Whether you’re a VR enthusiast or a brand seeking cutting-edge insights, this is your chance to get involved. 💻 Check out our new website (https://lnkd.in/d6Qanbfh) We’d love your feedback. 🎮 Own a VR device? Join the waiting list here: https://lnkd.in/duqjWrFV. Let’s connect VR users and brands to shape the future of consumer research! 🌟 📸 Bonus: A pic of Loukas and me inside a helicopter during a drill (pre-COVID, so no full faces 😅). #VirtualReality #MarketResearch #ConsumerInsights #Innovation #Startups #DataDriven #VRCommunity #ProductDevelopment

🌟Exciting Update: When VR Meets Behavioural Consumer Research🌟 🚀Last week I had the opportunity to conduct my VR study in Marketing and Consumer Behaviour Group at Wageningen University & Research. The VR study aimed to understand the consumer perception of healthiness in IBM snacks such as protein bars and the effects of health-related claims on the packaging design. The added value of this research will be used as a part of my intern research project in pladis Global as a Marketing and Innovation Intern providing insights for a more consumer-centric approach when innovating and launching NPDs. This would not be achieved without my fellowship of the COMFOCUS project, funded under the European Union’s Horizon 2020 Programme, which aims to progress the EU food consumer science community by integrating key European research infrastructures in the inherently multidisciplinary field of food consumer science. Key Highlights and learnings of this week: 💡Forward-thinking conversations centered around the future of consumer research and the need for state-of-the-art technologies facilitating a more consumer-centric approach in NPD launches. 📈Collected valuable real-time eye-tracking data. 🤝Collaboration is crucial: This study would not have been possible without the joint efforts of different stakeholders, diverse research perspectives, and technical expertise in programming the VR retail shelf environment. Firstly, a massive thanks to Theodoros Sofianos for his support last week on data gathering and his team Digital Bites Loukas Kakalis and Vasilis Lyras for designing the VR environment of the experiment and turning the research proposal into an immersive VR experience. Many thanks to Dr. Caspar Krampe and Ellen Van Kleef for your input and continuous feedback from the initial research idea to the actual data collection, as well as your organizational efforts for this study. 🙏 Last but not least, a big thank you to all the participants! #Consumer #Research #VR #Consumer #Perception #COMFOCUS #Wageningen #University #Marketing #Consumer #Behaviour #Neuromarketing #Innovation #Behavioural #Analytics

Ενώ οι περισσότερες εταιρείες έρευνας και ανάλυσης αγοράς έχουν «κολλήσει» να ρωτάνε 40 βαρετές ερωτήσεις που κουράζουν τους καταναλωτές, η ierax analytix και η Digital Bites έχουμε περάσει στην εικονική πραγματικότητα. Βάζουμε καταναλωτές σε ψηφιακά σούπερ μάρκετ και μετράμε δεκάδες διαφορετικές μεταβλητές (συνειδήτες και υποσυνείδητες) για το πως αποφασίζουν και αγοράζουν. Γιατί η μεγάλη μάχη για τα brands γίνεται στο ράφι των καταστημάτων!

❔ Were you at our Demo Day last Thursday? 🙌 No worries if not, you can catch up on all the exciting ptiches on our YouTube channel. 🚀 14 startups, from our Accelerate and à la Carte programs, took the stage to showcase the best of AgriFoodTech innovation to our audience of corporates, investors, and other agrifood enthusiasts. 📽 Watch back all the startup pitches now: https://lnkd.in/ecYXweVA 📸 View all the photos from the Demo Day here: https://lnkd.in/evY-dbBk Aircohol | TOOPI ORGANICS | Loamin | Respyre | Digital Bites | SolarFoil | GeneNeer | Saia Agrobotics | VineForecast | The Mediterranean Food Lab (MFL) | Lambda agri | SomaTech Ltd | Plense Technologies | Fermata #demoday #agrifoodtech #agriculture #foodtechnology #innovation #sustainability #futureoffood