EssenceMediacom Ireland

Talk about Christmas magic! This one really brought a tear to our eyes. We are so lucky to have been a part of such an amazing campaign with Lidl Ireland, Today FM, Bauer Media Group and Media Central. Well done to all involved. And whether you celebrate Christmas or not, we wish all our clients, colleagues, media partners and fellow agencies a wonderful festive season and a very Happy New Year. See you all in 2025 ✌ 🎄 🎉

In our last newsletter of 2024 we thought we’d leave you with our top 3 ads of the last 12 months and some thoughts about the trends we see coming in 2025. Have a wonderful festive season and see you in the new year. #breakthroughs #newcommunicationseconomy

Although we commented last week that somethings remain reassuringly consistent in a sea of change it's still part of the job to look to the future and highlight the forthcoming trends. So, our editorial team have put their heads together to give you a few things to look out for in the coming year. #breakthroughs #newcommunicationseconomy

This innovative campaign from Royal Caribbean caught the eye of Account Manager Alec Thibault. He tells us why. #breakthroughs #newcommunicationseconomy

From Oz to OOH. This is one truly 'Wicked' campaign.   Celebrating the movie release of’ WICKED: Part 1’ for our amazing client Universal Pictures Ireland.   Taking audiences on a magical journey to Oz beginning at the Dundrum shopping centre with full-motion Dx's, wrapped lifts and trams, culminating in a green screen and lightbox at Grafton Street   Thanks to our partner in crime Posterplan for making this wish come true. Talon Ireland Eoghan Kennefick Jonny Allen Andy Farrell #breakthroughs #newcommunicationseconomy

As we head into the final few weeks of the year we turn out attention to 2025 and look to forecast the changes. But what if there aren't any? This week we examine that possibility #breakthroughs #newcommunicationseconomy

As we enter the final weeks of the year, many of us turn to forecasting the next one. But as Account Executive Glory Joseph points out, we don't always need to get ahead of ourselves, some things remain the same. #breakthroughs #newcommunicationseconomy

Were the creatives posted in the wrong place? Apparently not, which is why this campaign from #snickers grabbed Account Director Kieran Lynch's attention. A topical campaign following the LOI final on Sunday! ⚽ #breakthroughs #newcommunicationseconomy

Although Black Friday still hasn't officially happened, it seems that the media schedules are already full of festive cheer. We look at how we got here and what brands should do once the leftovers have been eaten. #breakthroughs #newcommunicationseconomy

Happy Halloween everyone, but why does it feel like it's nearly Christmas? Account Director Kieran Lynch examines the blurring of the commercial lines this festive season and asks whether 'Christmas Creep' is here to stay. #breakthroughs #newcommunicationseconomy