NewsWhip

The social publishing landscape has changed dramatically over the last few years, with more people consuming news from a variety of social channels. Our latest report looks at how this has impacted publishers. We took 50 of the top outlets from across the different platforms — including news, lifestyle, politics, and sports — to uncover the key trends driving their success on social today. Here's a glimpse of what we found: - Success on video platforms: Instagram and TikTok have dominated when it comes to social engagement with news publishers, making visual, short-form video content an essential part of their strategy, which will only continue into 2025. - Platform-specific success: Different publishers thrive on specific platforms, with sports and entertainment content seeing success on Instagram, while politics and breaking news prevails on X.   - Cable and local news thrive on TikTok: Cable news outlets and local stories are capturing interest with younger audiences who look to social media for their news consumption. You can read the full report for more insights, linked in comments.

New York's congestion pricing has got people talking! In this edition of the Note, we look at the big stir it's caused online. Plus, save your spot for our upcoming webinar.

Really excited to be hosting this with Ryan Broderick, Mosheh O., and Dervilla Mullan on January 28th. Come along and join the conversation about news creators, social publishing, and the future of news consumption.

News consumption is changing, and so is how news outlets approach its distribution. Recent studies by both Pew and Ofcom have shown that more people than ever get their news straight from social media — a trend that’s only growing. Beyond digital media outlets adapting to a new environment, the recent emergence of news creators on social platforms is also upending the digital media landscape as we know it. Join NewsWhip’s Director of Content, Benedict Nicholson, as he sits down with a panel of experts to explore these changes and their implications for news companies and creators. In this webinar, you’ll gain insights into: - How social media is redefining where and how people discover news - The role of news creators in today’s media ecosystem, from TikTok and Instagram to YouTube - How news organizations can bring a social-first perspective to their monitoring and analysis

As news consumption continues to shift, our commitment to revealing the stories that shape the world remains stronger than ever. Here’s how two recent product updates are helping teams stay ahead: - AI-driven insights: Top Themes distills complex news into actionable summaries with zero lag - Social-first monitoring: Enhanced Timeline tracks story arcs across platforms like X, Instagram, and TikTok You can read more about our product vision for 2025 over on our blog. Linked in comments 🔗 .

As a Senior Advisor at Avōq and long-term NewsWhip partner, Zach Silber has mastered the art of transforming complex data into meaningful insights. We sat down with Zach to learn his approach to storytelling with data, managing stakeholders, and focusing on what really matters to your audience. You can read all of his recommendations in our latest blog. Linked in comments.

“There are a lot more platforms that are now very important to people, it’s not just Facebook and Twitter.” Chris Miles, former Strategy Lead at CrowdTangle, recently gave us his take on the future of social monitoring for publishers, journalists, and more, emphasizing the importance of a comprehensive view across all platforms.

In our final Note of 2024, we looked at some of the top stories and social posts of the year. Plus, my goodness, no Guinness. How Guinness turned into a viral sensation. Stay tuned for the first edition of 2025!

Heading to #CES in January? NewsWhip will be there! If you're attending, reach out to Sara Katritos and I to say hello while you're in town. We'll be unveiling our innovative AI-powered roadmap for 2025, which will be revolutionary for newsrooms, agencies & global brand communicators. #AI #CES2025 #crisis #corporatecomms #insights

X is now the first social platform integrated into our Timeline widget. This update lets you track how stories take shape on X, from a single tweet to widespread public and media engagement. With a social-first view, Timeline empowers you to navigate today’s fast-paced news landscape with precision and speed. And we’re just getting started — we’ll be adding Instagram, Reddit, TikTok, and Facebook in 2025. Head over to our blog to explore more. Linked in comments 🔗 .