Envy

Alright, we're cutting the chase and we're cutting the chase TODAY. Are we focusing on inbound or outbound in 2025? Brand awareness or demand gen? Intent or interest???? Our favorite answer is, none of those 😉 And it's because: ↳ Our guess is every LinkedIn member is overwhelmed. If you disagree, kindly prove us wrong, but it's never been easier to scroll through ads or ghosting SDRs (sorry, SDRs), ↳ Nothing new here, but quality over quantity. We're really tired of crap content, ↳ Nothing works in isolation. Even the best ebook will die with boring ads to support it or zero organic content. What does work though is... orchestration 🤹 This means that whatever you choose to do, what matters is orchestrating everything to work together in a way that actually moves the needle. And if you want to drive measurable pipeline without wasting time on shiny tools or trends (cheesy but true!), tune in to Idan Carmeli and Avishai Sharon from Trendemon chatting more here: https://hubs.ly/Q032fkg40

Literally what all those cold emails personalised with AI should start with:

Paid ads are cool, but you know what's even cooler? Organic content that educates and drives even more traffic to the website 😏 Ads won’t work effectively unless your website has engaging, high-quality content that keeps visitors interested and builds trust. Strong content first, ads second. And Ronen Shetelboim from Cycode | Complete ASPM will agree (we hope): https://hubs.ly/Q032fBVn0

There are fun things in life, but partnering with and chatting to Avishai Sharon and Trendemon is another level 🥰

An accurate depiction of marketing & sales entering 2025 together: (Psssssst we know it's possible: https://hubs.ly/Q031fyQ_0)

It's our favorite time of the year again! Reviewing performance and planning more performance! 🎉 Yaaaay! 🎉 We know the dread of having to present your KPIs and progress to management, so we hope these slides will help you. Pssst... They currently focus on summarizing 2024 & planning 2025 only, but you can easily use them on a quarterly basis too. Have fun! ✨

GenAI's all great and helpful until... we can't work without it? 😬 Google any topic, and you’ll find 20 blogs saying the exact same thing. Why? Because we're using GPT, Jasper, Perplexity and the likes the wrong way. We can use them to execute the strategies we planned faster, or... We can use GenAI to build those strategies for us 🤷🏻♀️ But the problem with the latter is this–are we still in charge? Are we being creative enough? Or are we just doing what everyone else is doing because we don't have time/manpower/resources for anything better? That's what Billy Cina - NO spamming - discussed with the one and only Yoel Knoll. Tune in here: https://hubs.ly/Q031fmtb0

Just in case you're not terribly bored with 2025 predictions yet... We've got another one 🎉 And no, it's not following trends like we just did here 💅 But what we wanna see more in the "ever-evolving marketing area" basically comes down to: > Less GenAI, more creativity & collaboration > Exploring new channels > Brand! And let's be honest here, none of them are really new, are they. Did we miss anything?

And the first week of 2025 is almost behind us! 🎉 That was fun. How are we feeling? THE SAME??? Tell us about it... So, here's to having a laugh while we do all the same stuff we did last year, and get overwhelmed with every new AI tool that pops up to change marketers' lives (when we know they won't) 🥂 May leads be more eager to convert, Google's algorithm updates more bearable, and our creative ideas–endless. Now, let's get to work!

2025 is here, yaaaaaaaaaaaaayyyyy... Here's to crazy, almost-impossible-to-meet KPIs, marketing budgets that get smaller and smaller every year, and a ton more of AI-generated fluffy content that we go through on a daily basis 🎉 You know we'd love to know what else we should be looking out for this year, tell us 😉