Buzzlab

Here is a short guide on how to use YT data - 1️⃣ Rising Keywords: Check the Search Report to find trending keywords and jump on them early. 2️⃣ Retention Patterns: High retention = better stickiness = better written, production, post production. Watch for spikes in your audience retention graph. That implies - people are re-watching or sharing. 3️⃣ Traffic Sources: Check where your traffic is coming from. If it's a browse section, that means YouTube is pushing your content and if it is suggested videos, check which kind of suggested videos. Pro tip - whenever you see suggested videos are irrelevant, that means your YouTube SEO effort might not be on point. 4️⃣ Engagement: Pay attention to likes, shares, and comments - these are signals your content is hitting the right note. 5️⃣  Hashtags: This is a tricky topic. A lot of experts say that hashtags are helpful. I have not seen any conclusive result. So, our team at Buzzlab treats hashtags like a basic SOP.

🚨 We’re Hiring! 🚨 Buzzlab is growing, and we’re on the hunt for a Creative Copywriter to join our dynamic team! If you can craft words that resonate, inspire, and drive action, we’d love to hear from you. Bonus points if you have a knack for blending creativity with strategy! 📍 Location: Bangalore 💌 Interested? Drop us your portfolio and CV at the link below or DM me directly. Apply here : https://lnkd.in/gzZj8UDs Let’s create magic together! ✨ #Buzzlab #CreativeCopywriter #WeAreHiring #ContentMarketing #Growth

Buzzlab team has been doing 150-180 performance marketing video ads & influencer/creator led videos every month consistently since last 4 months with high level efficiency. Current success rate - Out of 150 videos - 50-60 videos reduce CAC by 5-10% Trying to increase the success rate. The only way to increase is by solid data analysis. We are not into the business of delivering 100 videos at Rs.5000/video cost. ❌Video production is not a MOAT. Brands can get any one to produce a video at any cost. Hardly any production team understands performance marketing. ➡️Our MOAT - reading performance marketing data, doing heavy creative audits, using data science to find which creative is working, which hook is working, which color, actor etc. The team checks atleast 25 variables inside a video to take decisions. 🍏Let’s have a chat if you want us to take up your entire growth marketing or help your performance marketing team. #startup #marketing

I meet approx 20 marketers every month, and hardly only 1 knows how to derive insights out of YouTube Analytics. Here is a short guide on how to use YT data ! 1️⃣ Rising Keywords: Check the Search Report to find trending keywords and jump on them early. 2️⃣ Retention Patterns: High retention = better stickiness = better written, production, post production. Watch for spikes in your audience retention graph. That implies - people are re-watching or sharing. 3️⃣ Traffic Sources: Check where your traffic is coming from. If it's a browse section, that means YouTube is pushing your content and if it is suggested videos, check which kind of suggested videos. Pro tip - whenever you see suggested videos are irrelevant, that means your YouTube SEO effort might not be on point. 4️⃣ Engagement: Pay attention to likes, shares, and comments - these are signals your content is hitting the right note. 5️⃣  Hashtags: This is a tricky topic. A lot of experts say that hashtags are helpful. I have not seen any conclusive result. So, our team at Buzzlab treats hashtags like a basic SOP. #Youtubeanalytics #YouTubemarketing

Finally, we are setting up our Buzzlab office. Building it brick by brick with my co-founder Sushant Sadamate. Aaand I love this room. While, we are designing other room, I’ll keep revealing every room one by one.

Some stories stick with you, and this one is definitely one of them. Meet Shikhar Pal, this young man from Gwalior who was inspired by our hustle of what we at Buzzlab are building. He found the whole story of finding an office, looking for people, and building a business ground-up really inspiring, and thus, he reached out to us saying that he wanted to be a part of this journey. The conversation wasn’t just a typical job seeker’s conversation but a conversation in which he connected with us. He poured his heart out and told us about what really inspires him and why he really wants to join us. Sindhu and I had a chat and decided to take a bet, not on the skillset, but on him as a human being, on him as a team member, and on him as a founding member. -Thursday, we had a chat,  -Friday, we confirmed, and the next thing we knew,  -He was on a flight to Bangalore, the first time he had stepped out of Gwalior to join Buzzlab on Monday. Although I never got a chance to get clicked with him, this gem of a guy definitely deserves a special post on my page. He is an essential part of our founding team, and we feel blessed to have such people in our early days of building Buzzlab. But such instances are not just great from a team-building perspective but also push us towards being more reasonable, more practical and more accountable towards the team. These instances help us ensure that we are able to build a sustainable business that can help all of us achieve our professional and personal aspirations. #BuzzLab #ContentMarketing #Passion #Branding #OrganicGrowth

We are growing and hiring for multiple roles...

We're #hiring a new Account Management Lead in Greater Bengaluru Area. Apply today or share this post with your network.

Retention matters the most in content. Credits - Varun Mayya's podcast with Tanmay Bhat