We closed another session of the Inside Intel last week in association with Amazon Web Services (AWS), where we brought around minds who have had their fair share of experience in Consumer Tech.
The panel, consisting of Kunal Suri, Manu Jain, Rishabh Katiyar, Sanjay Suri, Laksh Sharma, Arun Tadanki, Sanil Sachar and Ishaan Khosla, dived upon the learnings from the past and trends to keep an eye on as Indian consumption rises dramatically.
Noting some key takeaways from the detailed blog here: https://lnkd.in/gvhsRiPf
Travel: When it comes to trip planning or travel social related models, we often have seen low CAC's with impressive top of the funnel but also lower AOV's (or the margins made from discovery of experiences/DMC's). The need to innovate for conversion at the funnels below is ardent to be solved for, as India's outbound travel is estimated to grow >6X in the next 5 years.
Spirituality: The segment is at a juncture where restaurants were in 2014. The supply is moving online and we expect to see product innovation that improves platform experience to increase stickiness dramatically.
Content: Expecting to see a sustained growth in PGC (platform generated content) as consumers are opting for content from controlled environments. However, as cost of production remains a concern in 0-1 stages, AI experimentation is critical to test content efficacy (fast), reiterate (faster), and maintain optimal recovery periods.
Commerce: With multiple early stage players scaling fast within vertical commerce, it is evident that incumbents will be slow in doing a great job within a niche. We should expect winners within such sub-segments, but the scale remains a thought to critically ponder upon.
If you're building in consumer tech, we'd love to speak with you. Our DM's are open!
Huddle Ventures | Sanil Sachar, Ishaan Khosla, Sarthak Rastogi