𝗗𝗼𝗲𝘀 𝗦𝗶𝘇𝗲 𝗠𝗮𝘁𝘁𝗲𝗿?🤔 Last Wednesday, our CMO, Hjördís Elsa Ásgeirsdóttir, spoke at the “Size Doesn’t Matter” marketing conference hosted by Markaðsstofa Hafnarfjarðar. Among the inspiring speakers was Gerður Arinbjarnar, owner of Blush, a leading Icelandic adult store, 𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀, 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗿𝘂𝗺𝗽 𝘀𝗶𝘇𝗲 𝗲𝘃𝗲𝗿𝘆 𝘁𝗶𝗺𝗲! 💪 Key takeaways from Hjördís Elsa’s talk, titled 🦩 𝗕𝗲 𝘁𝗵𝗲 𝗙𝗹𝗮𝗺𝗶𝗻𝗴𝗼 𝗶𝗻 𝘁𝗵𝗲 𝗣𝗼𝗻𝗱!: ✨ 𝗙𝗶𝗻𝗱 𝘆𝗼𝘂𝗿 𝘁𝗿𝗶𝗯𝗲: Understand your audience and craft messages that resonate. ✨ 𝗕𝗲 𝘁𝗵𝗲 𝗳𝗹𝗮𝗺𝗶𝗻𝗴𝗼: Stand out by being bold, different, and authentic. ✨ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆: AI and digital tools can stretch small budgets for maximum effect. ✨ 𝗧𝗲𝗹𝗹 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝘆: Strong, repeated storytelling builds trust and connection. Kudos to Markaðsstofa Hafnarfjarðar and Þóra Hrund Guðbrandsdóttir for hosting such a creative and engaging event 👏 It was a fantastic reminder that 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂’𝗿𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗯𝗮𝗻𝗸𝗶𝗻𝗴 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗼𝗿 𝗯𝗹𝘂𝘀𝗵-𝘄𝗼𝗿𝘁𝗵𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 😊, 𝘀𝗶𝘇𝗲 𝘁𝗿𝘂𝗹𝘆 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗺𝗮𝘁𝘁𝗲𝗿 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗺𝗮𝗸𝗶𝗻𝗴 𝗮𝗻 𝗶𝗺𝗽𝗮𝗰𝘁! We’d also like to thank the other speakers for their inspiring and thought-provoking talks: 🎤 Andri Már Kristinsson from Digido - on the power of digital transformation in marketing 👏 🎤 Katrin Aagestad Gunnarsdottir from Prís - discussing innovation in competitive markets 👏 🎤 Sigurður Már Sigurðsson from Arcade - on using AI to elevate marketing efforts 👏 #BeTheFlamingo #SizeDoesntMatter #MarketingStrategy #SmallButMighty #Leadership #indóIceland #FintechInnovation #DigitalBanking #BankingRevolution #nobullshitbanking #fintech #neobanking #ekkibanki #ekkertbull
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