3T Bike

Made in Italy —what does it mean? For us at 3T, it means overseeing the production of our Italia range from the carbon fiber to the fully assembled bike. A process that began in 2018 with the production of the Torno crankset and has now expanded to a complete range of gravel and road bikes. This weekend, we’ll be at Copenhagen Bike Show —find us at stand 140! #3t #3tbike

Carefully painted with artisanal attention in Italy, the Racemax WPNT is definitely a bestseller! Available as a complete bike or frameset. https://lnkd.in/eWnZWuXx

The "EVO" special edition marks the debut of the UDH-ready generation of Racemax Italia: extended compatibility for existing colourways and a new build configuration. Read more on our blog and discover the evolution of the Racemax Italia at 3t.bike

The three days of Rouleur Live flew by. It was a wonderful opportunity to let customers and dealers experience the new WPNT range firsthand and to share this step as a further consolidation of our project to bring production back to Italy, which began with the Made in Italy range. We were able to appreciate how this event has grown and become an important occasion to connect with various players in the cycling industry. We thank Adaptive DCS for turning the stand project into reality and for creating an excellent foundation for 2025, which we are confident will mark a positive turning point for the UK market.

From November 14th to 16th, 3T will be at the Rouleur Live event in London. It’s the perfect opportunity to showcase our latest WPNT range, including the newly introduced Racemax Integrale WPNT and the Primo WPNT, launched just a few weeks ago! We’ll be there to share the story behind our new in-house Wepaint process, and of course, we’ll proudly showcase our Made in Italy lineup. Come visit us at stand 346, where our partner Adaptive DCS has created a space that beautifully reflects the 3T brand identity. We can't wait to meet you there!

Launched in 2020, the Racemax quickly became a category leader. Consistently proving itself on the start line of the sport's most prestigious races and as a capable adventure companion as well. Starting today the Racemax gets a fresh coat of paint joining the Primo under the WPNT umbrella. Five new colourways, taking inspiration from classic cars, kick off the Racemax collection. These 5 hand painted colours were developed as a collaboration between ourselves and a local but globally renowned paint producer Lechler Spa. In 2024 the Racemax "WPNT" takes a step further toward high-end, made-in-Italy standards with complete internal cable routing, now passing entirely through the Apto Integrale Stealth stem.

Introducing Primo WPNT: An icon refreshed We are proud to introduce the new in-house painted product (painted in Italy) refreshing the iconic PRIMO. Read more at the link below: https://lnkd.in/ehVE6P2S

Just a few days ago on our blog , we shared the exciting story of how the Reverb Team took on and conquered the Spanish desert with our 3T bikes. https://lnkd.in/d6EAvYT6 Now, we’re thrilled to present the official press release from our agency. What an incredible race it was!

From 13th to 15th of September, meet us at the Italian Bike Festival 2024. Look for booth E5! See firsthand the made in Italy range, chat with us and test our bikes. Located at the Misano World Circuit, IBF is a 3-day free entrance dedicated to the passion for cycling. Since 2018 it has been attracting the attention of the European market and currently is the leading event for the bike industry and for soft mobility. SAVE THE DATE: Saturday 14th from 3 PM, take a ride with us and our special guests. 2 hours riding together with a nice after ride with beers and music at our booth.

Next week, 3-7 July, meet us and our Made in Italy product range at Eurobike 2024. You can find us here: HALL 11.1- B29 Save the date! On 4th July 11am, at our booth we are hosting our special guest, Paolo Bettini, don't miss the chance to know about his next adventures on a 3T bike! #3t #3tbike #WeDreamWeBuildWeRide