Eccellenza italiana leader nel mondo. Vittoria: pneumatici con grafene
Vittoria è uno dei principali produttori mondiali di pneumatici per biciclette con una produzione annua di oltre 7 milioni di pneumatici e 900.000 tubolari e pneumatici in cotone ad alte prestazioni #VittoriaTires.
Il centro di ricerca e sviluppo Vittoria lavora costantemente per massimizzare attraverso l’innovazione la perfomance non solo degli pneumatici ma anche delle ruote. Infatti dal 2014, Vittoria è entrata anche nel mercato delle ruote premium. Dal 2015 Vittoria è presente nel mercato con gli unici pneumatici e ruote al mondo con grafene #PoweredByGraphene.
Negli pneumatici Vittoria grafene, l’utilizzo di questo materiale nella mescola assicura maggiore aderenza, maggiore velocità, maggiore resistenza alle forature e più resistenza in generale, muovendo verso una vera e propria rivoluzione nell’ambito delle coperture.
Vittoria è partner di alcuni dei team professionistici più importanti a livello mondiale, sia team strada che mountainbike. Con 41 vittorie nel Tour de France, Giro d'Italia, La Vuelta, Milano-Sanremo, Parigi-Roubaix, 81 medaglie olimpiche (32 delle quali oro), Vittoria ha consolidato la sua immagine nel mondo del ciclismo.
Da più di 10 anni Vittoria offre un servizio neutrale come supporto a competizioni internazionali. Il Servizio Corse Vittoria è l’immagine di Vittoria nel mondo. Il supporto e l’impegno nel sostenere i ciclisti nella loro passione rappresenta la nostra missione.
Il Servizio Corse è il supporto dei ciclisti nelle competizioni strada e MTB in più di 70 competizioni in tutta Europa.
For us, as high-performance component manufacturers, performance is fundamental.
With these two tires - Vittoria Peyote XC Race and Vittoria Mezcal XC Race - we’ve achieved a lot. Most recently, we claimed the overall victory in the Marathon World Cup classification - the longer, more grueling version of cross-country racing and a true torture test for tires.
But aesthetics matter to us too. “Even” tires can, and in our view, should look amazing.
Seeing them mounted on this dream bike - stunning creation by Gustav Gullholm (@dangerholm on IG) truly makes our eyes light up.
Today has been a big day at Vittoria Group - the official inauguration of our VittoriaLabs: a new hub of excellence, designed as a true command center for testing tires and accessories, breaking through geographical boundaries and bringing together the strength of our global teams.
This cutting-edge facility marks the expansion of our already advanced operations in Thailand, further strengthening our leadership position in the bike tire and accessories industry.
At VittoriaLabs, we’ve introduced a series of new machines - conceived by us, then designed and created specifically for us - that will allow us to innovate further and ensure increasingly sustainable and high-performing production, helping us become the world’s leading producer of bicycle tires and accessories.
Kudos to Shift Cycling Culture for their outstanding work on the first Climate Action Pulse Check.
As founding signatories of the Cycling Industry Climate Commitment, we recognize the importance of these findings in shaping our sustainability strategy. As most brands who contributed to this report, we share the pride in seeing all the work that has been done since we got together as an industry and signed the Climate Commitment in 2021.
We are also eager to start applying the learnings from this research to meet the growing demand from riders for more sustainable practices in product design, business operations, and transparent communication.
We are confident that with the dedication of other brands and members in the community, we can collectively support and achieve our goal of accelerating climate action.
Read the full report here: https://lnkd.in/eiAex9W4
At Vittoria, we always say that we are a brand by cyclists, for cyclists.
We don’t make tires or accessories for cars, trucks, or airplanes. All of our innovation, all of our sustainability efforts, and all of our passion go into cycling - and only cycling.
And into every cycling discipline: from track to gravity, from niche disciplines to those enjoyed by the masses; from clean, polished, rarefied ones to those full of mud and dust.
We know how to win in every one of these disciplines. In 2024, we further extended our list of victories in road cycling, we literally dominated Cyclocross and the latest Gravel World Championships. We also won dozens of medals in Paris and even claimed the MTB World Cup in the toughest discipline of all for a tire: the Marathon.
We count the victories of the pros in races because they’re easy to measure, but for us, these are just as important as the daily personal victories of the amateurs who follow us and show us so much love on social media, at events, and everywhere. These are communities passionate about cycling, just like we are.
And now, with the 2024 UCI Track World Championships about to start, we can’t wait to cheer. For the Italian national team featured in this video. For all the other national teams using Vittoria tires. And even for those who don’t.
Because, in the end, we’re cheering for cycling itself.
Starting tomorrow, during "Il (Giro di) Lombardia," the last Classic of the season, our RideArmor commercial will be widely broadcast on Eurosport in two versions: 60 and 15 seconds.
This is a major campaign, both on TV and digital platforms, with extensive media planning that will run over a long period and span across different seasons - just like our tire.
In the commercial, you'll see our most durable and resistant all-condition tire navigating the streets of a crisp autumn morning in The Big Apple, showcasing a true New Yorker’s bike ride.
So tune in on Eurosport 2 starting tomorrow with "Il Lombardia": we’ve already got our snacks, apps, and beers ready!
🌈 GRAVEL WORLD CHAMPS 🌈
We’ve been celebrating for days now... Our name is Vittoria, and victories are obviously important to us — even though they aren’t everything. But after a weekend like the UCI Gravel World Championships, with two world champions, a silver, and a bronze on our tires, the toasts will keep going for quite a while longer 🍻
Congratulations again to Marianne Vos, Mathieu van der Poel, Florian Vermeersch, Quinten Hermans: you were amazing and made us dream!
Circular Cycling | Freelance trainer & project manager | Author 'From Marginal Gains to a Circular Revolution'
🚲 Next week I will have the honour to race in our national colours 🇳🇱 at the #gravel#worldchampionships in 🇧🇪 Belgium! A year ago I challenged myself to race in this (for me) new discipline and see if I would be able to qualify in my age group (40-44 year olds). In my 3rd qualification race I managed to finish within the best 25% and a few days later, I got an invitation from the Union Cycliste Internationale to race the Worlds 🤩 .
I did it as best as I could in Circular Cycling style. And as always, this is harder than I would like it to be. Call it 'investigative research' as part of my work (I must admit, I did train a lot too during my regular work week..).
#Travel: although there are many cool and exotic races where I could qualify, I opted for those closest to home - all within a 2h drive: 🇳🇱 Gravel Fondo Limburg, 🇩🇪 3Rides Aachen and 🇳🇱 Gravel OneFifty. I'm lucky that the Worlds also within 2 hours.
#Club: riding races is best done with a team. I joined BEAT Cycling Club late last year because they are both keen on gravel, and on #sustainability. They are probably the most ambitious #UCI team, showing that things can be done different: EV team cars, trainigcamps in Spain by train and a mission to #BEATtheWaste.
#gear: I wish I could buy a #circular bike. One made without #finite#resources, without causing #pollution anywhere in the lifecycle, and without causing #waste. They don't exist. I opted instead for an end-of-season ORBEA Terra, with parts that are compatible with my road bike to reduce the number of different standards riders need to deal with. I installed my own pre-used saddle, handlebars and pedals and sold the parts that came with the bike.
Vittoria Group offered me to test their new Terreno Pro T50 and T60 tyres. These are the most 'circular' parts on the bike. Made with 92% #biobased or #recycled materials, they are definitely a big step forwards. The T60 thread pattern suited me well at the Gravel OneFifty, and may well proof useful next week too 🌦️ .
👕 And finally, the orange jersey I'm wearing is not mine. I borrowed it from Twan van Schie, the BEAT Cycling Club sustainability guy. We had a good conversation about all the cycling jerseys we get at events, through sponsors, etc and fill up drawers in every cyclists closet. It is a cool jersey, I am proud to wear it - but is ok not to own it: #refuse is circular strategy no1.
I'll start 9 minutes after the pro's at 12:09 on Sunday 6 October. Live 📺 at #Sporza. Wish me luck!
Our third sustainability report is out 🙌 This report provides a comprehensive view of our operations and progress towards our main sustainability goals over the period 2021-2023.
Key highlights in 2023 have been the opening of our CarbonNeutral® operations certified cotton-tire factory, a world's first, and the constant research on innovative and sustainable materials that led us to develop a gravel tire prototype made with 92% renewable and recycled materials.
As you will see, we still have a long road to go towards excellence, but we are committed to putting #sustainability at the forefront of all our decision-making.
Download the file below and enjoy the reading!
Discover more 👉 https://lnkd.in/ewWZSkpC
🌍 Have You Explored Our Product’s Carbon Footprint? 🌱
We've calculated the carbon footprint of our tires using the ISO 14067:2018 Systematic Approach, analyzing their life cycle from cradle-to-grave. The Systematic Approach ensures consistent and accurate measurements across all our products.
Here's How We Did It:
✅Upstream Production: We evaluated emissions from sourcing and transporting raw materials like rubber, nylon, and cotton to our factories.
✅Core Process: We calculated emissions from our production plants.
✅Distribution: We considered the logistics from our factories to regional warehouses and end markets in America, Asia, and Europe.
✅End-of-Life: We assessed the impact of tire disposal, including recycling and energy recovery.
Our methodology is third-party certified to ensure transparency and accuracy. Learn more 👉https://lnkd.in/d46hm2Wj
As a cyclist, you can now make more environmentally conscious purchases thanks to our new carbon footprint analysis for tires. This new feature helps you track the #carbonfootprint of each tire directly on the Vittoria website, empowering you to make greener choices🍃
On average you can offset your pair of tires by ditching the car and enjoying your ride for 136 km / 85 miles.
Discover more and start making more conscious bicycle tire choice with us 👉 https://lnkd.in/dsTrCZby#VittoriaTires
