Toluna

🚀 Thank you, succeet 2025! 🚀 What an incredible event! A huge thank you to everyone who stopped by our booth, attended our sessions, and engaged with us in discussions about the future of insights. It was inspiring to connect with so many brilliant minds and explore what reimagining insights together truly means. During the event, we asked attendees a simple but powerful question: 💡 “What does reimagining insights mean to you?” 💡 Your responses reflected the exciting transformations happening in our industry—AI-powered decision-making, human-centered storytelling, breaking traditional research boundaries, and unlocking deeper, more actionable insights. Curious about the full range of perspectives? Check out the live results here 👉 https://bit.ly/410drnZ The conversations we had at succeet 2025 reinforced our belief that the future of insights is dynamic, collaborative, and full of possibilities. Let’s keep the momentum going—how do you define reimagining insights? Drop your thoughts in the comments! ⬇️   #succeet2025 #ReimaginingInsights #MarketResearch #FutureOfInsights #DataDrivenDecisionMaking

New Toluna HarmonAIze Personas offer individual-level responses that reflect nuanced differences in consumer behavior, helping brands: ✅ Take faster, more iterative decisions ✅ Predict real-world outcomes ✅ React to market changes faster than ever “With such powerful AI-powered respondents, we are giving brands a powerful tool to simulate and predict real consumer behavior with unmatched speed,” says our CEO, Frederic-Charles Petit. Are you ready to elevate your research? Learn more ➡️ https://lnkd.in/gM_jhbex #AIinMarketResearch #ConsumerInsights #TolunaStart *Available in North America with global roll-out coming soon!

Unlike existing AI-generated profiles that rely on average segment responses, new Toluna HarmonAIze Personas represent distinct, human-like respondents with: ✅ Realistic life histories ✅ Emotional responses ✅ Consistent decision-making memory Available now in the U.S., every persona is rooted in anonymized first-party data from over 19 million real people on our U.S. panel, ensuring accuracy and relevance for your studies. Ready to gain deeper insights from the personas designed to think like your customers? Check it out ➡️ https://lnkd.in/gM_jhbex #MarketResearchInnovation #AIthatDelivers #TolunaHarmonAIze *Global roll-out coming soon!

Waiting days or even weeks for survey results is a thing of the past. New Toluna HarmonAIze Personas are ready at a moment’s notice to supercharge claims testing in the Toluna Start platform so you can: ✅ Test more claims faster than ever ✅ No fatigue or attention concerns ✅ Take decisive actions before your competitors catch up The result? Brands get relevant, high-quality insights at lightning speed. Don’t just react to the market—get ahead of it. Check it out ➡️ https://lnkd.in/gM_jhbex #AIinResearch #FasterDecisions #TolunaHarmonAIze *Available in North America with global roll-out coming soon!

Today, we're delighted to announce the US launch of Toluna HarmonAIze Personas, AI-powered synthetic respondents integrated within the Toluna Start platform and designed to transform market research and claims testing. What’s in it for you? ✅ Speed To Action: Get insights faster using always-on virtual panelists ✅ Scalability: Respond to evolving market and business needs in real time ✅ Precision: Synthetic personas with deep histories and attribute layers that mimic real human responses. “With this launch, we’re redefining what’s possible in AI-driven research,” says Frederic-Charles Petit, CEO of Toluna. “These personas think, reason, and react just like real consumers.” Learn more about this exciting milestone ➡️ https://lnkd.in/e8x4sRxn #AIinResearch #FasterDecisions #TolunaHarmonAIze

AI's impact on data quality is double-edged. On one hand, AI can significantly enhance data quality, bringing new opportunities to drive better business outcomes. On the other hand, it opens the door to risks like AI-enhanced fraud. In our latest blogpost, Gene Saykin explores the risks and opportunities AI brings to the market research world. Read it here: https://lnkd.in/dJU-KzPb #AI #MarketResearch #DataQuality

New Year, New Priorities: UAE’s biggest concerns and resolutions for 2025 Manisha Juneja joined Georgia Tolley on the daily news program The Agenda at Dubai Eye Radio to discuss key insights from our 2025 New Year’s Resolutions report for the UAE. - Cost of living tops the list of concerns for over 57% of UAE residents, followed closely by financial security (53%) and health (49%). - Rising housing rents (46%) and a stressful lifestyle (46%) also remain key pain points. But more importantly, how are UAE consumers planning to tackle these challenges? The top resolutions for 2025: 📈 63% want to manage their finances better/save more 🏋️♂️ 40% aim to exercise more regularly 🥗 40% commit to eating healthier 📈 40% seek a new job, better role, or salary increment ⚖️ 37% prioritize maintaining a healthy work-life balance Watch the full video of Manisha’s interview as she breaks down the full report, discussing what these trends mean for businesses, brands, and consumers in 2025. Watch the full video here: https://bit.ly/42rWQfm ✋ The Toluna MetrixLab NYR report covers UAE, KSA, and South Africa. Get in touch if you want to know more. #UAE #2025 #ConsumerTrends #HealthAndWellness #CostOfLiving

Happy Lunar New Year from #Toluna! May the Year of The Snake bring prosperity, success, and endless opportunities🎉 #CNY #LunarNewYear #YearofTheSnake

Discover how our creative testing solutions helped German pharmaceutical giant Bayer create an award-winning campaign to launch one of their over-the-counter antacid tablets – read the case study here: https://lnkd.in/ezhZb_2e #AdvertisingTesting #ConsumerInsights #MRX

🚀 AI in Market Research: The Future is Now! 🚀 Proud to share Georges Akkaoui’s insights, as featured in ArabAd, where he highlights how Toluna is leading the charge in transforming consumer understanding with AI-driven innovation. The article mentions some of our latest AI-powered solutions, such as: 🔹 SmartCloud: An AI-powered solution that transforms unstructured survey responses into actionable themes and sentiments. 🔹 QProbe: One of the leading conversational research tools, enriching open-ended responses with intelligent, real-time follow-ups. 🔹 ACT Instant & PACT Instant: AI-driven solutions for instant ad performance and packaging design analysis, providing actionable insights in just days. 💬 But AI is so much more effective when you combine it with human expertise; as Georges says: "The future of market research lies in the powerful combination of artificial and human intelligence." 👉 Read more here: https://bit.ly/4gmBAuK #Toluna #AI #MarketResearch #Innovation #DataDriven #ArabAd #ConsumerInsights