Wayflyer

The biggest date in the eCommerce calendar is here: Black Friday! 🛍️ We're cheering for every brand out there this weekend, especially those we've worked closely with to prepare for this busy period!

We're thrilled to announce that Wayflyer has taken the #1 spot in the 2024 Deloitte Technology Fast 50 Awards 🏆 Proud to feature alongside amazing companies like Tines and Fibrus building global businesses from Ireland. This award recognises our tremendous growth to date, but as our CEO Aidan Corbett says: "We're just getting started." Congratulations to all companies recognized in this year's Fast 50!

GirlGottaChange is an Irish company that empowers women through the power of planning 🔥 Alicia's inspiring eCommerce brand celebrates resilience, growth, and the fearless pursuit of transformation for women everywhere. But building a movement takes more than a vision—it takes the right partners. That’s where Wayflyer steps in. 🚀 By providing flexible funding and actionable insights, Wayflyer empowers GirlGottaChange to scale faster, optimize operations, and reach more women with their empowering message. If you are keen to learn more about how Wayflyer can grow your business, please reach out - https://shorturl.at/QRvct GirlGottaChange & Wayflyer - Alicia Garrigan #growth #capital #finance #funding #partnership

Our latest article introduces the "4 levers, 3 margins" approach to improving a brand's profitability. The 4 𝐥𝐞𝐯𝐞𝐫𝐬 are inputs that you can exert some level of control over: 1️⃣ 𝐏𝐫𝐢𝐜𝐞: can you raise prices without a significant hit on demand? 2️⃣ 𝐕𝐚𝐫𝐢𝐚𝐛𝐥𝐞 𝐜𝐨𝐬𝐭𝐬: can you reduce product, freight, fulfilment or transaction costs without a hit on quality? 3️⃣ 𝐀𝐝 𝐬𝐩𝐞𝐧𝐝: can you improve your ad performance and spend less to acquire customers? 4️⃣ 𝐎𝐩𝐄𝐱: can you trim OpEx and avoid unnecessary bloat? Improving one or multiple of these levers should lead to a better outcome for your 3 𝐦𝐚𝐫𝐠𝐢𝐧𝐬. With Black Friday just days away, how are you expecting your P&L to shape up? https://lnkd.in/eRYsQxwW

Shifting your brand into a higher gear? You need a financing partner that can move at your pace! 🏎 Sim-Lab BV started as a garage startup with a dream of making motorsport accessible. Now they're racing ahead with 20,000+ customers! Wayflyer's financing supported their recent U.S. expansion: ➡️ Quick and easy comms ➡️ Fast turnaround times ➡️ Competitive rates Hear about their journey to pole position 👇

As Black Friday approaches, the allure of discounting becomes almost irresistible. The rationale is clear: cut prices to attract the masses, hoping the surge in order volume and customer lifetime value will compensate for thinner margins. But don't throw caution to the wind and forget the fundamentals of unit economics. Our latest article shows you how to crunch the numbers before pushing discounts live, ensuring your BFCM strategy delivers real value to your bottom line 👇 https://lnkd.in/eFPRGHug

Running out of stock can drive you... nuts 🥜 Happy Nuts are growing rapidly, and they need capital to meet demand - especially during seasonal peaks. They've partnered with Wayflyer to access financing that's purpose-built for consumer brands: ▶️ Rapid turnaround times ▶️ Terms tailored to match their inventory cycles ▶️ No complex personal guarantees ▶️ No equity given away

Happy Halloween from the team at Wayflyer! October has been a record month, with our team working tirelessly to deploy capital to brands preparing for Black Friday. To recharge ahead of another busy month, we're taking tomorrow as a company-wide wellness day. And today, to celebrate both our October achievements and Halloween, our offices went all-out with some creative fancy dress outfits! Here are some of our favourites 🎃 Let us know your winner in the comments!

🗣️ Stop optimizing metrics like ROAS and MER in isolation Contribution margin is a critical part of any profitability equation, but it's completely absent from consideration on most ad platforms. Our latest article outlines the importance of a nuanced understanding of your marketing metrics, focusing on the all-important question: 𝐢𝐬 𝐦𝐲 𝐧𝐞𝐱𝐭 𝐝𝐨𝐥𝐥𝐚𝐫 𝐨𝐟 𝐚𝐝 𝐬𝐩𝐞𝐧𝐝 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐞𝐚𝐫𝐧 𝐦𝐞 𝐦𝐨𝐫𝐞 𝐩𝐫𝐨𝐟𝐢𝐭𝐬? https://lnkd.in/e3H2WjXE

Time is of the essence when your brand is growing rapidly ⏳ POWERCUT® needed a financing provider that could keep pace with their growth ambitions. Traditional options couldn't keep up. Since first working with Craig Mulhall in 2021, we've provided a series of cash advances that have scaled alongside their impressive growth. Now they're gearing up for another massive busy season. Here's to a successful Black Friday 🥂