Our recent survey highlights key trends in consumer trust and purchasing habits between locally made and imported goods. While over half of respondents see imported goods as offering better value, a strong preference for local products persists, especially in food, beverages, and textiles. Quality, price, and availability are crucial trust factors for local brands, offering significant opportunities for growth through improved product standards, strategic marketing, and leveraging cultural appeal. Click the link below to read the full newsletter and discover actionable strategies for building consumer trust in the African consumer space. #VersusAfrica #ConsumerInsights #VersusNewsletter
About us
Versus leverages a Listen & Ask™ approach while using online and offline tools to help local and global brands understand the African consumer market.
- Website
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https://versus.africa
External link for Versus Africa
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Africa
- Type
- Privately Held
- Specialties
- Sentiments Analysis, Trendspotting, Africa, African consumer, African Market, Consumer data, Competitive insights, Surveys, Consumer Facing Industries, B2C, and B2B
Locations
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Primary
Get directions
Lagos
Africa, NG
Employees at Versus Africa
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Julie McKeen
Partner, Global Head of Media Practice at Odgers Berndtson. Early stage startup Board Advisor in D2C tech and former founder/investor
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Jeanette Wairimu
Customer Success Operations Lead/Manager at Versus Africa
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Desmond Okpor
Product Designer | Developer
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Nice Akudo Ekeocha
Quality Assurance|Quality Control|statistician|manager|Enumerator|virtual assistant
Updates
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To TEAM VERSUS across the globe for delivering exceptional service every day, and in every interaction with our customers and clients, we celebrate you 💜. #VersusAfrica #CustomerServiceWeek #AboveandBeyond
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NEW SURVEY ALERT 📲 Brands are asking for your opinion on bit.ly/vascout or Download "Versus Scouts" Google Play🚀 #VersusAfrica #VersusScouts #ConsumerInsights
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HAPPY INDEPENDENCE DAY, NIGERIA 🇳🇬 💜💚 📲WIN here: www.versus.africa #VersusAfrica
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End September on a high note 🚀. See the possibilities that are at your disposal with Versus Africa. Book a DEMO now to find out: www.versus.africa/demo #VersusAfrica #VersusAsk
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What Digital service do 500 Nigerians mostly use? Swipe to find out which ones and why, with results from our Survey tools📉📈. Visit versus.africa/demo today to get insights for your business! #VersusAfrica #ConsumerInsights
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Do things differently this Q4🚀 Let our tools - Versus Ask, Versus Listen, Versus Push ™️ be your next level business strategy. Try them out here: versus.africa/demo #VersusAfrica #ConsumerInsights
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Your opinion matters! Brands are asking, and with the Versus Scouts App, you can make every review/ opinion count. Ready to share your voice? Download our App on Google Play! 📱 or sign up on bit.ly/vascout NOW. #VersusAfrica #ConsumerInsights
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Explore the power of Insights with Versus Africa today 🚀🚀🚀 Book a demo now on: www.versus.africa/demo to experience our analytics tools real-time. #VersusAfrica #ConsumerInsights
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𝙉𝙀𝙒 𝙎𝙐𝙍𝙑𝙀𝙔𝙎 𝘼𝙍𝙀 𝙇𝙄𝙑𝙀 𝙊𝙉 𝙏𝙃𝙀 𝙑𝙀𝙍𝙎𝙐𝙎 𝙎𝘾𝙊𝙐𝙏𝙎 𝘼𝙋𝙋 🚀🚀🚀 Download app on Google Play or/ Login on bit.ly/vascout ⬅️ #VersusAfrica #PaidSurveys