Tommy Hilfiger

Tommy Hilfiger: A Legacy of Innovation in Motorsport Marketing For over 30 years, Tommy Hilfiger has been setting the pace for sports marketing in Formula 1. Our journey in motorsports began in 1991, long before the world recognized the potential of merging high-speed racing with iconic style. As the first fashion brand to sponsor a Formula 1 team, we embraced the opportunity to connect sport and fashion in a way that had never been done before. This wasn’t just about visibility—it was about creating a new cultural movement that celebrated speed, creativity, and resilience. In an exclusive The Athletic feature, Mr. Hilfiger reflects:  "I wanted to think out of the box and be the first to do certain things because I’d rather be a leader than a follower — always." Motorsport is in our DNA, and as Formula 1 continues to captivate global audiences, Tommy Hilfiger is proud to be part of its evolving story. Read Madeline Coleman’s article in The Athletic –a publication of The New York Times– to explore how we’ve brought our signature American style to the track: https://lnkd.in/eJT2khgg #TommyHilfiger

Last month, #TommyJeans participated in the Denim x Denim event in Berlin – an exciting one-day DIY craft fest, hosted by Zalando. Celebrating our Tommy Jeans Fall 2024 collections, all attendees enjoyed the unique laser customization workshop, taking place in an authentic pop-up space surrounded by bespoke denim products from our newest collection. The creative talents from the #TommyUniversity program joined the day and created their own unique denim pieces in the Tommy laser customization booth. Behind-the-scenes content from the event—featuring bespoke styling and models—is also now live on the Zalando website to check out: https://lnkd.in/ecmhmfM5 https://lnkd.in/ei7YNYdT A huge thanks to everyone who took part in making this event a success, with a special shout out to Zalando for hosting the day. We're proud of what we achieved together and are excited for many more memorable collaborations ahead! #TommyHilfiger #TommyJeans #Zalando #TommyFamily

This past weekend, we took São Paulo by storm with an unforgettable evening at Soho House & Co, blending the thrill of Formula 1 with high style and exclusive moments – just in time for the São Paulo Grand Prix race weekend. Guests were captivated when Mercedes-AMG PETRONAS Formula One Team driver and style icon Lewis Hamilton made a surprise appearance at the event. Known for breaking barriers both on and off the track, Lewis shared insights into his career, personal style, and his drive to redefine what’s possible – leaving a powerful impression on everyone in attendance. In signature style, Lewis wore a classic TOMMY JEANS flag logo T-shirt with custom ‘90s-inspired TOMMY HILFIGER blue and red color-blocked jeans, featuring bold “Tommy” and “Lewis” lettering down each leg. With a vibrant mix of celebrities, influencers, and motorsport fans, the night truly came alive with a powerful performance by Brazilian singer Liniker. A night of true inspiration and style! #TommyHilfiger

The magic of the season is here! We couldn’t be more excited to unveil our Holiday 2024 campaign featuring style icon Sofia Richie Grainge and award-winning actor Damson Idris. The campaign beautifully captures the easy charm and effortless style of the cultural icons as they come together for an unforgettable evening, all wrapped up in Tommy Hilfiger and the excitement of the season. The Holiday 2024 collection delivers TOMMY HILFIGER’s classic American style for every stage of the holiday evening. An accessory-charged gift guide presents cold-weather essentials – cozy knits, elevated outerwear plus winter-perfect scarves and bags — a true celebration of style, sophistication, and the spirit of giving. Sofia, a new mother and entrepreneur, embodies the American Dream in every way, while Damson’s classic London cool reminds us all how effortless style can be. Together, they bring a fusion of fashion and entertainment that perfectly captures the energy of the festive season. #TommyHilfiger

Yesterday, we brought the excitement to Rome, unveiling our Fall 2024 outerwear collection at our Via del Corso flagship. Guests received the VIP treatment, experiencing three standout pieces – the timeless Wool Coat, versatile Parka, and must-have Puffer – each blending sophistication, warmth, and modern style for the season. The vibe was unforgettable as Italian-Brazilian star Gaia Gozzi wowed the crowd with two performances, followed by a lively DJ set from TJANI. With delicious bites, lively conversations, and a stylish meet & greet, it was the perfect kickoff to a season of timeless fashion. #TommyHilfiger

Tommy Hilfiger x JISOO: Global Icon Unveiled as Ambassador in NYC Tommy Hilfiger introduces K-pop sensation JISOO as the newest member of the Tommy Family for the Fall 2024 campaign. Bringing the style icon to New York City, the partnership was announced in a campaign capturing the vibrancy and energy of the brand's hometown through the eyes of the global superstar. One of the most well-known stars of the 21st century, JISOO debuted with K-Pop supergroup BLACKPINK, before forging a remarkable career as a singer and actor. Known for her musical talent, feminine style and serene charm, the partnership fuses JISOO’s powerful cultural presence with TOMMY HILFIGER’s DNA. On her whistle-stop tour of New York City, JISOO wore modernized prep classics from the Fall ‘24 collection including a camel wool coat, Breton-striped cardigan and denim skirt. Discover the collection on tommy.com and in stores worldwide this season. #TommyHilfiger

We're proud to announce that Tommy Hilfiger has been recognized as one of TIME and Statista's World’s Best Brands of 2024 in the fashion category! This honor is a testament to our incredible community and their continued support.   As we move forward, we remain dedicated to delivering iconic style and timeless designs.   #TommyHilfiger 

Tommy Hilfiger Supports Design Innovation at the 2024 Council of Fashion Designers of America (CFDA)/Vogue Fashion Fund Awards    On Wednesday, October 16th, the 2024 Council of Fashion Designers of America (CFDA)/Vogue Fashion Fund (CVFF) celebrated its 20th anniversary and named Dynasty and Soull Ogun of L’Enchanteur this year’s winners, receiving $300,000. Runners-up Jackson Wiederhoeft of Wiederhoeft and Spencer Phipps of Phipps were also recognized, each awarded $100,000.   Tommy Hilfiger took center stage as Lead Mentor for this year’s Design Challenge, a key program of the five-month competition. Tasking the finalists with reimagining “stripes and stars,” Hilfiger inspired bold and creative interpretations, backed by $10,000 grants to bring their visions to life.   “They’re the future,” Hilfiger remarked. “The design talent we saw today was full of excitement. The creative is there, and the passion and the drive are there.”   Discover more about the 2024 CVFF Design Challenge winners here: https://lnkd.in/efDcnK52 📸 BFA #TommyHilfiger

Introducing George Russell: Cover Star of L'Officiel Hommes' October Issue We’re excited to reveal that George Russell, Mercedes-AMG PETRONAS Formula One Team driver and Tommy Hilfiger ambassador, is the cover star of L'Officiel Hommes France's October issue! Styled in our Fall '24 Runway and Menswear Collections, George embodies the spirit of modern elegance and timeless style. In the feature, George shares insights on his journey in Formula 1, the power of perseverance, and his unique connection with the Tommy Hilfiger brand. Explore the interview and see how George fuses fashion and performance on and off the track. https://lnkd.in/ex_KzbiA #TommyHilfiger

Tommy Hilfiger is proud to have made an incredible impact this season at New York Fashion Week, generating 43% of the city’s total earned media value (EMV). Our unforgettable show aboard the MV John F. Kennedy, a decommissioned Staten Island Ferry, featured a performance by Wu-Tang Clan and appearances by talents like Jisoo as well as Felix and Lee Know from Stray Kids, bringing fashion and entertainment together in an extraordinary way. A heartfelt thank you to everyone involved in bringing this vision to life. Read more in Vogue Business: #TommyHilfiger