TWOFIFTYK

An artwork powered by YOU At this year’s GLOW Eindhoven, we wanted to go beyond creating a light display. Rooted Together was designed to bring people closer—letting them interact, share their energy, and feel the power of connection. The tree we designed is controled by three proximity sensors placed around it, inviting people from all sides to join in. Each sensor reacts to the distance of your hand, sending this data to touchDesigner, which transforms your movements into light and motion. Each sensor controls something unique: 💡 Brightness - Control how much it glows. ⏩ Speed - Set the rhythm of the movement. 🌈 Colour - Choose the hues that tell your story. Each participant controls a different element, collaborating in real time to shape the tree’s glowing personality, interaction becomes connection. Three individuals creating a shared experience that’s as unique as the people around it. Created together with ASML & Summa. #GlowEindhoven #InteractiveArt #CollaborativeDesign #TechAndCreativity #LightArt

Rooted Together at GLOW Eindhoven- a tree that comes to life with your energy Designed in collaboration with ASML and Summa, this installation invites you to step closer, reach out, and let your energy flow into the roots, lighting up branches that reach toward the sky, symbolising what’s possible when we unite. As you connect with the tree, it lights up - your energy creates a dazzling display with over 500 meters of LED tubing and 800 lights. Each stream of light from root to crown reflects the ways we lift each other up, working toward something bigger and brighter together. Marijn Vos's artistry at the drawing board and some TouchDesigner-wizardry by Bart Arts made it possible that every interaction with the artwork has a unique reaction: every input is mapped onto multiple variables to provide a different look for the artwork. The structure itself is an impressive, scaffolding-free 8-meter-wide crown. And we can't get enough of the reactions from the sparkly-eyed visitors. Catch Rooted Together on Lichtplein until the 16th of November and be part of this interactive experience. If you capture and share your visit at the installation, make sure you tag us so we don't miss how you light up our canvas!  #RootedTogether #GlowEindhoven #LifeAtASML

How do you keep designers and creatives inspired, connected, and confident about their work? For us, it’s all about the right atmosphere. Yesterday marked the anniversary of the Designer Weekly, our space for designers to dive into each other’s work, bring fresh ideas to the table, and keep the creativity flowing. It’s where everyone’s projects get that TWOFIFTYK twist—because sometimes, all it takes to break through is one killer idea from a new angle. This approach makes all the difference. In a casual setting, everyone has the space to take risks, ask for feedback, and refine their work with insights from the team. Projects are often shared among colleagues first, so It’s the perfect warmup for those high-stakes client meetings, building confidence and creative energy in a supportive environment. Plus, it’s a powerful way to keep everyone updated across teams—so that no one, and no project, slips through the cracks. To celebrate, each designer showcased their favorite design from the past year (shoutout to everyone who makes TWOFIFTYK what it is!), we indulged in some seriously delicious cake 🍰, and wrapped up with a company-wide kahoot quiz. Congrats to our champion, Hajnalka Szanyi, now proudly sporting the “Golden Eggplant” trophy! Let’s see who’s in competition for it next year, until then our trusty halfpipe will be showplace of many more brilliant ideas and good laughs.🚀 #DesignersWeekly #TeamTwofiftyk #CreativeCommunity 

When was the last time you explored a website and felt inspired? In a world of bite-sized social media updates and short-form content, we don’t always get the chance to show you the full story behind our work. That’s why we created a space where you can dive deeper into our designs. Our refreshed website, built by Stuurmen Branding Agency, showcases the quality and creativity behind our projects. If you’ve ever wondered what goes through a creative's mind before a design takes shape, or what hidden messages and easter eggs we weave into the details, you’ll love it there! From our process and core values to our team and open positions—you can find it all. And keep an eye out—we’re always adding new projects and fresh insights. Come for the behind-the-scenes, stay for the journey. Explore now through the link in the comments👇

Why are events key to shaping culture and community? Events have a unique power: they bring people together, inspire creativity, and forge connections that outlast the experience itself. With Seven Wonders, we’re building on that power to elevate Ras Al Khaimah into a cultural destination like no other—a vision that spans a decade of carefully designed experiences across its breathtaking landscapes. Through our visionary show & cultural destination design, Backbone International’s production expertise, and Tribe Company’s marketing & commercial strategy, our group has set the stage for Ras Al Khaimah to become a world-class cultural hub. Last week’s Seven Wonders launch event was our first bold step, where an exclusive 1,000 guests got a preview of what’s in store for the big debut in 2025. We merged music, technology, and the raw beauty of the desert: 500 square meters of LED screen, 777 drones, and an incredible performance by Armin van Buuren’s Pillars of Creation. #SevenWonders #RAK #ArminvanBuuren #PillarsofCreation #setdesign #culturaldestination

What happens when you combine 24 hours of music, culture, food, and an amazing community? You get De Nacht van Strijp-S – a festival that brings the best of Strijp-S to life, powered by local institutions, residents, and volunteers. At the PIXL Club, Co-Founder and Creative Director Kevin Walenciak shared TWOFIFTYK’s journey, from our beginnings to our current global operations. He reflected on how the lessons learned from past mistakes, along with treasured moments, have shaped who we are today. Kevin also discussed the ever-evolving entertainment industry and how we maintain our pioneering role by constantly exploring new tools and technologies. As the cherry on top, the event took place close to our main office, surrounded by our colleagues.

It’s never too late to start a new tradition 🥂 Last week, we hosted the 2nd edition of our TWOFIFTYK Toast at the Room Mate Aitana Hotel, kicking off ADE in style with our amazing friends and partners. As we wrap up a wild summer festival season and gear up for the indoor shows, we raised our glasses to celebrate everything we’ve accomplished together this year – and to all the exciting things ahead! Huge thanks to everyone who joined us and made this year’s toast one to remember. Here’s to more creativity, collaboration and innovation in the entertainment industry! 🎉 #ADE #TWOFIFTYKToast #NewTraditions

Revolutionizing Celebrations: Leidens Ontzet 450 If your mayor says no to bringing a superstar like Armin van Buuren to your hometown party, show them how we did for Leidens Ontzet! For the 450th anniversary of Leiden’s liberation, we faced the ultimate challenge: how do you safely host an event for 50,000 people when the biggest square can only hold 12,000? With aiming to give the best experience to all the attendees, yet to guarantee a safe celebration, we had to think BIG.   Here’s what we came up with:  We found a somewhat hidden spot for Armin’s set and streamed his show across 10 locations throughout Leiden and online. With a world-class media team, innovative ideas and wireless connection, we managed to reach such a small latency, that every location still experienced the best drops in real time – at the same time. From the most impressive show moments to drone shots and crowd reactions, our unconventional livestream setup was able to cover every moment uninterrupted. Turning a whole town to a dance floor, definitely requires planning, seamless teamwork and creative thinking, but with a crew like this, nothing is impossible! So, where should we host a party next? #leidensontzet #streaming #mediainnovations

Started as a small idea, became one of the highlights of A State of Trance - Destination 🔥 Area III’s setup this year had a simple concept with one vertical LED screen in the middle. This simplicity gave our VJ, Christian Hoogwerf a spark to play around, and he turned the screen into a rotating shipping container. Started as a joke, but worked so well that we kept the concept for the whole weekend. The 4 sides of the container effectively created 4 “canvases”, so he had enough place for livecam, logo animations and extra layers of motion graphics. When asked about his creative process, Chris shared, “Think about the stage, think about how to add your spin. Don’t be scared to add your own sauce & spice, everyone can fade things on, so just do something special!” A perfect example of how out-of-the-box thinking and some playfulness can create a memorable design. A State of Trance - Destination | Area III | Ahoy. Rotterdam, NL | TWOFIFTYK Show dept. 2024

Look who’s on the telly 📺   It’s our first time bringing our live entertainment experience to television, thanks to Talpa Studios ' next super production, a talent-show called The Headliner! https://lnkd.in/eSxsqfri   The Headliner is set to premiere on RTL4 in 2025.