NEW PRODUCT ALERT 📣 Introducing Forty Thieves Nut Butters Cashew Korma Curry Paste! 🥘 Made with 48% cashews and a blend of aromatic spices, Forty Thieves Cashew Korma Curry Paste makes it quick n' easy to whip up a wholesome, affordable, delicious dinner. It's your new weekday winner - just 5 mins of prep and a creamy rich flavour the whole family will love. - 48% cashews - 5 mins prep, ready in 30 mins - Aromatic Indian spice blend - All natural ingredients - Approximately 33c per serve - 1 year shelf life (inc after opening the jar) - Proudly made in New Zealand Rolling into Foodstuffs North Island Limited and Foodstuffs South Island supermarkets across New Zealand. Have you spotted us yet 👀
Forty Thieves Nut Butters
Food and Beverage Services
Silverdale, Auckland 484 followers
Smuggling goodness into every jar 💎
About us
Forty Thieves is on a mission to provide active individuals and families with simple, wholesome and accessible food that fuels everyday adventures and empowers them to tackle life’s challenges! Forty Thieves produces a range of award-winning nut butters including Peanut Butter, Almond Butter, SuperFood and Keto Butters. These are available nationwide at over 400+ stockists including PAK'nSAVE, New World and Countdown Supermarkets. They're distributed to four overseas markets; Singapore, Taiwan, Malaysia and Fiji. Crafted on the sunny Hibiscus Coast, Forty Thieves is proudly one of the few nut butter manufacturers that still roasts, mills and bottles everything on site. Looking to stock Forty Thieves? For more info write to: kiaora@fortythieves.co.nz
- Website
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https://www.fortythieves.co.nz
External link for Forty Thieves Nut Butters
- Industry
- Food and Beverage Services
- Company size
- 2-10 employees
- Headquarters
- Silverdale, Auckland
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Peanut Butter, Almond Butter, SuperFood Butter, and Keto Butter
Locations
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Primary
Get directions
4r Titan Pl
Silverdale, Auckland 0932, NZ
Employees at Forty Thieves Nut Butters
Updates
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Last week Forty Thieves Nut Butters participated at the Orewa Santa Parade to bring our local community an exciting Peanut Butter themed performance! Teaming up with Susie’s School of Dancing was incredible. The students and teachers put so much effort into making it a special and memorable experience for the crowds. A big thank you to our friends at Venerdi, Blue Frog Breakfast , Honest Chocolat and All Good for contributing their delicious products for the goodie bags to celebrate our 40 masked thieves! Congratulations to Jasmin Banks and Shyr Godfrey, Susie Williams and Olivia Harter for coordinating every detail to ensure the day was a successful!
Dressing up, chanting and parading down the street.... It's definitely not the conventional way to market Peanut Butter! But Forty Thieves Nut Butters is not a conventional Peanut Butter business. So last weekend, that's exactly what we did... Forty masked peanut thieves participated at The Orewa Santa Parade. In front of 10,000 people! It was an honour to team up with Susie, a talented performer and director whose been running her dancing school for 20 years. Together, we brought our local Hibiscus Coast community a Peanut Butter themed performance to remember. So how do I measure ROI? Was it worth the effort? YES! I hope the trained marketeers on this platform will agree that creating real connections and memorable moments is worth a lot!
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We're so proud to be awarded the Supreme Winner for The David Awards 2024! According to the judges, owners Shyr Godfrey and Brent Godfrey have "demonstrated remarkable dedication" and balanced "family and business responsibilities while establishing a robust financial foundation and an ambitious growth plan." Forty Thieves Nut Butters have also been commended on "commitment to local production and community support, coupled with increasing international sales". Thank you to our hardworking team, our loyal customers and incredible retailer partners: Foodstuffs North Island Limited, Foodstuffs South Island, Woolworths New Zealand and The Warehouse for all playing an integral part of our success story! Press release here: https://lnkd.in/gb74n2XN
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Back by popular demand! Our Halloween Chocolate Treat Butter is now available online. Customers have been requesting it from August. We only made 600 jars and they're probably going to be sold out by October 31st. This year, we've decided to share the story to how we accidentally got to our spook-tacular treat. Definitely a frightfully good accident 😅😉 https://lnkd.in/gw3VP9yM
Our Halloween Chocolate Treat Butter was a happy accident. When we design a new product, we follow a simple checklist. It needs to be: ➡ Healthy ➡ Delicious ➡ Affordable ➡ Sustainable We brainstorm new combinations, source the best ingredients and then spend a lot of time mixing up different ratios until we can tick all four boxes. With 18 food awards under our belt, ranging on the shelves of 500 supermarkets, it's safe to say we've smashed the formula. Our Halloween Chocolate Treat Butter ticks all these boxes. But we got to it by accident. We were supposed to be making Salted Macadamia. If you haven't tried this product, it's our liquid, gold-winning combo of macadamias, cashews, maple, vanilla and salt. But one of our team members accidentally milled cashews with hazelnuts instead. I put my marketing hat. I discovered Halloween was just around the corner. So we mixed in some organic chocolate, pulled together a Halloween inspired label and then launched it online. It was a massive hit and a huge 'phew' moment. We now have customers writing in and asking for it from August. There are customers ordering over 10 jars at the time. Our Halloween Butter is a good reminder that sometimes things happen, out of our control. But it's how we react when an accident happens. We're in control of that.
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Forty Thieves Nut Butters has been named a Finalist in The David Awards 2024 for Most Outstanding Established Business! It's our first time entering a business award and we're really proud to be recognised for all the hard work that goes in behind the scenes. Some of our achievements we mentioned in our entry include: ✨ Building and running a high-performing production facility in Silverdale. ✨ Achieving nationwide distribution in all major supermarkets and key independents in NZ and in 3 export markets. ✨ Never deviating from our mission of fuelling everyday and epic adventures ✨ Centering all our decision-making around sustainability and building community. Check out the press release here: https://lnkd.in/ggBKgTfX Thank you to the sponsors for this opportunity: NZBusiness , Voyager Internet Ltd, Brolly Sheets, Pure SEO, Website World and nzbizbuysell - NZ Businesses for Sale online
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The Forty Thieves Nut Butters team certainly scrub up well! 💁🏻♀️💁🏼♂️ We had a great time at the AmCham DHL Express Success & Innovation Awards last Thursday. Thank you to Brianne West and Tristan Roberts from Insprie for inviting us along. The evening was a great source of inspiration and admiration, as well as a reminder of the incredible things Kiwis can achieve in the US and globally! We have great aspirations for the US market in the future. If you have experience shares, recommendations and connections we’d love to hear from you. 🤩
I could get used to this… And not just the getting glammed up part! Brent Godfrey and I were very lucky to attend the AmCham DHL Express Success & Innovation Awards last week at the Pullman Hotels & Resorts. I love events like this because I’m surrounded by incredible, motivated, high achievers. 💪 There is some really innovative tech, some using AI, coming out of NZ right now. My favs include: Toku Eyes - a company that’s worked out how to use AI to identify health issues through the eye. 🤯 Kara Technologies - for making content accessible through sign language using digital avatars! Ohmio - safe, driverless electric vehicles. As an FMCG business I was also really inspired by Free AF | AF Drinks for creating a vibrant and compelling brand to sell their alcohol free drinks. 👏 A huge thank you to Brianne West and Tristan Roberts from Insprie, for inviting the Forty Thieves Nut Butters team to join. No surprise that Insprie sponsored the Social Impact Award. 🙌 Nice to meet other likeminded entrepreneurs like Terps & Co, ANDFOODS and Mothers Ruined Gin at our table - worth checking them all out!
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We've closed off our 8th year of business! 🍰🎈 Over the past 12 months, Forty Thieves has: ⚡️Grown distribution by nearly 100 stores ⚡️Doubled our warehouse space ⚡️Achieved a 35% increase in our production output ⚡️Launched 4 new products including Chocolate Fudge and Cinnamon Donut ⚡️Awarded 3 new food awards ⚡️Launched our new website ⚡️Donated 800+ nut butter jars to good causes We celebrated as a team with a layered crepe cake by Petra Galler. (A very talented baker and author of cookbook - Butter Butter). It had a decadent Cinnamon Donut Peanut Butter and mascarpone filling between every layer! Delicious and a rewarding way to reflect on another huge big year for Forty Thieves.
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The Auckland Food Show was a blast! It was awesome to be surrounded by so many amazing NZ food and beverage producers over the weekend. The calibre of NZ-made products is so high and something our little nation should be super proud of. There was a total of 28,364 attendees over the 4 days! It was an incredible opportunity for: 💎 Growing brand awareness for Forty Thieves 💎 Sharing our mission to fuel everyday and epic adventures 💎 Encouraging trial on all products (some had only tried a couple of our flavours) 💎 Instant feedback on our products 💎 Strengthening relationships with industry decision makers outside of formal reviews 💎 Creating meaningful connections with other brand owners Extra perk Taking home some of new and old favs including: Flight Coffee, Ārepa, Good Buzz Beverage Co., Goodness Kitchen, Egmont Honey, APPLETASTIC, Blue Frog Breakfast , Little 'Lato, The Crafty Weka Bar, The Confectionist, twiice.
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Would you take the plunge? Last weekend we took our PBs for PBs initiative to an icy new level. We handed out Peanut Butter to people brave enough to submerge in an ice bath and smash their Personal Bests. Thanks to Phil Cui, founder of Icemunity for getting behind the idea. Ice baths are a way to connect with one another and connect with yourself. Icemunity leads you on a breath, sound & cold journey that will push your limits and leave you feeling alive and revitalized. How have you taken the plunge recently? (Metaphorically or in physically). We want to hear about it.
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