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🌍 Calling All Creative Hustlers! 🎥 I'm looking for a Content Creator to join our journey and help us build the "Apple of circular materials." Think bold ideas, viral storytelling, and content that inspires and add value to designers, and businesses. Do you dream of creating content that not only goes viral but also changes the world? At Critical., we’re on a mission to end plastic waste and revolutionise the building materials industry. Our innovative product, Cleanstone, turns waste into beautiful, functional materials, and we’re growing. We do this by transforming plastic waste into beautiful, sustainable building materials like Cleanstone, helping architects, designers, and builders create spaces that honor both creativity and kaitiakitanga (guardianship of the environment). 🌟 About the role This role is about more than creating content. It’s about being obsessed with our customers, experimenting with what works/ what doesn't and sharing how our work connects to the health of our people and our planet. From TikTok to Instagram, you’ll help us reach audiences far and wide, creating videos and posts that inspire, educate, and spark change. 🌏 What we’re looking for Someone who understands the power of storytelling and how it can uplift people and the planet. A creative thinker who is not precious about ideas but obsessed with our customers and what works for our brand. You love experimenting with new ideas while ready to share bold, authentic messages with the world. A person with a growth mindset, always learning, adapting, and improving. Someone who can connect and empathise with designers and change makers, helping them see the potential in a more sustainable future. ✨ Why join Critical.? At Critical., we live by values like tiakitanga (guardianship) and manaakitanga (care for others). Joining our team means working together to create a future where sustainability and beauty coexist—where we leave the world better than we found it. This role is flexible, based in Auckland, and offers opportunities to grow alongside us. 🌱 How to apply If this sounds like you - drop me your social media handles and send your CV, portfolio, and a 60-second video introducing yourself to me - rui@criticaldesign.nz. We’d love to hear why you’re drawn to this kaupapa (purpose) and how you can help bring your unique voice to Critical. Follow me here or us on Instagram: @critical.things or visit criticaldesign.nz to learn more.