Introducing Bushline Breakfast by Yum Granola!
I am really excited to introduce a new line of breakfasts for the outdoor market, Bushline Breakfast by Yum Granola. As a family who lives for our outdoor adventures, we saw the need for a delicious, nutrient-dense solution that cares for our planet with a lighter footprint. The world does not need more single-use 'forever' plastic packaging and we were confident we could come up with a breakfast solution that didn't require the packaging to be the bowl. As most of you know, when something is meant to happen, it happens. Our idea for this had been there for a few years but that time for Bushline Breakfast is now. With only a couple of months before our (self-declared) deadline of the Outdoor Expo in Christchurch to trial the products, we created and finalized the recipes, created all the assets, decided on the format for the packaging, the list goes on, incorporating the feedback of key retail partners and our outdoor enthusiast friends along the way. On the packaging front, we partnered with @embersustainablepackaging for a NZ-made, sustainable, home compostable solution that will help reduce plastics in this space. Working with them was incredible and we love the finished product. Our very own Michael Cowlin worked his design magic in an extremely limited amount of time for an outstanding outcome. The result is Bushline Breakfast, our new range of single-serve, instant, sustaining breakfasts that taste and feel amazing. They are nutrient-dense, made to fuel adventures, backcountry missions or long days finding your bliss (they are also incredible for a convenience brekkie but don't tell anyone). Bushline Breakfasts are: Instant (just mix with water) Gluten-free, dairy-free & vegan-friendly 19g plant-based protein per pack Energy & nutrient dense (500+ kcal) No added sugar Made with clean, whole-food ingredients No preservatives, numbers or sulfites Packed in a single-serve, 110g home-compostable sachet More info Yum Granola website.