Acceleration

Wishing our community a joyful and peaceful holiday season, and sending a big thank you to our teams, clients, and partners for a great year. Happy holidays and see you in 2025! ✨

Congratulations to Acceleration's AUNZ team for scooping up TWO awards at the Google Marketing Platform Partner Awards in Sydney last week:   🏆 GA4 Hero Award 🏆 Advanced Data & AI Excellence Award   The team earned the awards for their innovative work and advanced expertise in harnessing the power of Google technology to help clients unlock new capabilities and strengthen media performance for long-term growth. Well-done! 👏 Tom Braybrook Terri Owens Jake Whitten Jesper Wallman Therese Watt Matt Burrows

Privacy-First Marketing Drives Big Wins for DFS in partnership with Google Check out this awesome case study featuring DFS, a leading online furniture retailer! By prioritizing user privacy and leveraging Google's innovative solutions like consent mode and enhanced conversions, they achieved an 8.3% conversion uplift and a 14% reduction in CPA. 🤯 Key takeaways: - Privacy and performance CAN co-exist. DFS proves that respecting user privacy doesn't mean sacrificing marketing effectiveness. - Unlocking hidden value: Enhanced conversions helped DFS recover valuable data, leading to better optimization and significant results. - Expert partnership: Collaboration with Acceleration was key to DFS's successful transition to a privacy-focused strategy. Thank you to everyone who made this possible: Richa Pal Callum O'Connor Adam Clarke Chris Mostert

📺 Tune into our latest episode of Acceleration on Air to learn how CM360 helps solve marketers’ top challenges and empowers businesses with key capabilities. Technology Consultant, Rebecca Sorenson, explores how CM360 helps you: ✅ Manage campaigns at enterprise scale ✅ Serve and personalize display creative ✅ Achieve agnostic measurement ✅ Quantify the value of campaigns ✅ Streamline integration with your broader tech stack Tune in here: https://lnkd.in/eec89T5W

🚀 It’s live! Our 2nd episode of Acceleration on Air is now available on-demand. Tune in on the Acceleration website and discover how CM360 can help you conquer today’s marketing challenges and empower your business. Our NA Technology Consultant, Rebecca Sorenson, dives into the key hurdles marketers face and demonstrates how #CM360 solves these challenges while unlocking new capabilities for your business. Watch it here 👉 https://lnkd.in/eec89T5W

Huge congrats to Acceleration’s Nina Rita Sodagar Martins’ for her recent win at the Portuguese Women in Tech Awards! 🎉 The prestigious award program celebrates female leaders who are driving innovation in Portugal's tech scene. Congratulations to Nina and to all of the other winners and companies who are empowering female leadership in the space! #PWIT #WomenInTech #ProductManagement #Leadership #AccelerationPortugal

Large language models (LLMs) have become commonplace, but AI Agents take AI a step further. Unlike LLMs, which operate on a command-response basis, AI Agents can access external information, continuously learn and adapt, autonomously execute tasks, and achieve specific goals Learn more about the benefits and possibilities from Acceleration's Jakob Kofoed: https://loom.ly/xwIG_oE

Curious about how first party data can empower brands to navigate industry challenges? Listen to our conversation with Alexandra Reid, Nicholas Albertini, and Google’s Ana Esqueda, where we share how we helped a client harness their product inventory data to create an inventory responsive marketing solution in Google Cloud. This innovative approach not only boosted conversions and reduced cancellations, but also safeguarded their media performance and enhanced the customer experience amidst supply chain disruptions. Tune into the full conversation 👉 https://lnkd.in/d2pasix3

Marketers today have unprecedented access to cutting-edge technology that empowers capability development and positions their organizations for long-term growth. 🚀 This is particularly true with #GoogleCloud, where ongoing innovation and #AI-driven solutions are creating opportunities for rapid and bespoke capability development, leveraging marketers’ 1st party data. In our recent webinar, Acceleration’s Alexandra Reid and Google Cloud’s Brian Mills delved into these exciting possibilities, while emphasizing the importance of creating capabilities that are driven by business needs through the framework of the 3 R’s: Relevant, Real, and Right. Watch our clip and checkout the full conversation here 👉 https://lnkd.in/d2pasix3

What happens when you combine 1st party data & Google Cloud? ☁️ Acceleration's latest expert panel, featuring speakers from Acceleration, GroupM, and Google, dives deep into how brands can harness the power of their unique 1st party data, Google Cloud, and Google Marketing Platform (GMP) to build resilient and transformational marketing capabilities. Learn how tailored solutions can help you: ✅ Adapt to signal loss ✅ Navigate evolving shopper behaviors ✅ Overcome supply chain disruptions ✅ Position your organization for long-term growth Full video link in the comments ⤵️