Escape Fitness

Will AI Disrupt the PT Industry? Welcome to this episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks, are joined by Lauren Provenzano Shroyer, VP of Product Development and Innovation at ACE (American Council on Exercise), the leading non-profit organisation certifying health coaches and exercise professionals which seeks to get people moving worldwide. This episode focuses on the huge impact that AI is going to have on the fitness industry, and particularly the frontline fitness professionals. This LIFTS episode covers: · The role of AI in personalisation and data management · The shift towards online education post-pandemic · The integration of AI tools for creating, and tailoring fitness programmes · Three key limitations of AI: Connection, Creativity and Common Sense · The importance of human connection and creativity in fitness · The challenges trainers face from gyms and the need to adapt to new technologies · Lumin, a studio in Texas that harnesses the power of AI to provide ‘the world’s smartest fitness studio’ · How to integrate AI effectively, focusing on behaviour change coaching and leveraging AI for efficiency To watch the full episode, see the link in the comments below. #escapefitness #escapeyourlimits #sweatworks #fitnessindustry #fitnessnews #fitnesstrends #matthewjanusezk #moiqbal #laurenshroyer #ai #fittech #technology #lumin #smartfitness #smartgym #connectivity #humaninteraction #creativity #smarttech #digitalfitness #smartgym

Product of the Week: Storage Racks. Transform your gym with Escape Fitness’ Storage Racks. These storage solutions do more than organize your equipment – they free up floor space, creating a better training experience for your members. Designed to fit the unique needs of your fitness space, our storage racks are an essential part of optimizing your facility's design and functionality. Make every square foot count. Upgrade your storage game with Escape Fitness today. #EscapeFitness #EscapeYourLimits #StorageRacks #fitness #fitnessindustry #exercise  

Strength, Health and Innovation: The Fitness Forecast In this LIFTS episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks, are joined by Anthony Vennare, the founder of pioneering news aggregator Fitt Insider and Wellworthy to reflect on how predictions made about 2024 played out and to look ahead at the trends and innovations driving the future direction of the fitness and wellness industries. This LIFTS episode covers: • A review of 2024 predictions and how they played out. • Trends and predictions for fitness brands, tech products and consumer preferences. • The growth in popularity and functionality of wearable tech. • A look at how emerging fit tech giants like Oura, Levels and Apple has played out. • The impact of GLP-1s on consumers and the fitness industry. • The boom in strength training and Pilates. • The integration of fitness and healthcare. • Increasing consumer awareness around food and environmental impact. • 2025 predictions: rising investment in health & wellness, consolidation and a focus on personalized and prescriptive health solutions. • Personal goals for 2025. To watch the full episode, see the link in the comments below. #escapefitness #escapeyourlimits #sweatworks #fitnessindustry #fitnessnews #fitnesstrends #matthewjanusezk #moiqbal #anthonyvennare #wellnesstrends #wellnessindustry #fitnessindustrypredications #glp1s #AI #ouraring #apple #nutrition #healthcare #strengthtraining #pilates #fitnesstrends2025

2025 Health & Wellness Predictions Welcome to this extended episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks, are joined by Anthony Vennare, the founder of pioneering news aggregator Fitt Insider and Wellworthy to reflect on how predictions made about 2024 played out and to look ahead at the trends and innovations driving the future direction of the fitness and wellness industries. This LIFTS episode covers: • A review of 2024 predictions and how they played out. • Trends and predictions for fitness brands, tech products and consumer preferences. • The growth in popularity and functionality of wearable tech. • A look at how emerging fit tech giants like Oura, Levels and Apple has played out. • The impact of GLP-1s on consumers and the fitness industry. • The boom in strength training and Pilates. • The integration of fitness and healthcare. • Increasing consumer awareness around food and environmental impact. • 2025 predictions: rising investment in health & wellness, consolidation and a focus on personalized and prescriptive health solutions. • Personal goals for 2025. To watch the full episode, see the link in the comments below. #escapefitness #escapeyourlimits #sweatworks #fitnessindustry #fitnessnews #fitnesstrends #matthewjanusezk #moiqbal #anthonyvennare #wellnesstrends #wellnessindustry #fitnessindustrypredications #glp1s #AI #ouraring #apple #nutrition #healthcare #strengthtraining #pilates #fitnesstrends2025

Welcome to the last episode of LIFTS in 2024, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks, are joined by Giles Denning MCIM, Head of Marketing, PerformX Live. Matthew and Mo are on the advisory board of PerformX Live, an event that is the business of fitness, a powerhouse environment and is taking place at the NEC, Birmingham on 26th & 27th February 2025. The conversation in this episode introduces listeners to the themes that will be discussed on the main stage at the event. Bringing in thought leaders from around the globe that will discuss digitalization, premiumization, AI, recovery and more. In this LIFTS podcast, we discuss: ·        PerformX and the themes that will shape the industry in 2015 ·        Bridging the Gap: The Fitness Industry's Role in Wellcare ·        Digitalization, Premiumization, and the Evolving Fitness Landscape ·        The biggest trends of 2024 and predictions of 2025 #escapefitness #escapeyourlimits #sweatworks #fitnessindustry #fitnessnews #fitnesstrends #matthewjanusezk #moiqbal #performx #digitalization #gilesdenning 

Meet our Product of the Week: STAKRBELL. With its sleek, flat design, STAKRBELL saves space and offers ultimate convenience for both commercial and home workouts. The stackable weights give you endless training options, whilst the non-roll design ensures they stay exactly where you put them. Pair STAKRBELL with the Escape Fitness Deck 2.0 for a seamless workout setup. Store it neatly in the Deck’s integrated storage space, along with other equipment such as resistance bands. This creates a self-contained training station perfect for studio-based group exercise classes, boutique style grid training, personal training or home use. #escapefitness #EscapeYourLimits #STAKRBELL #fitness #fitnessindustry #exercise  

Merry Christmas to you all! As we wrap up the year, we are excited to present our final Top Gym Design of the season: ‘Crimson’- our festive Christmas special. Featuring premium Escape Fitness equipment like Corebags, Dumbbells, and more, this gym setup is designed to help you crush your goals while embracing a powerful aesthetic. Here’s to ending the year strong and stepping into 2025 with a space that works as hard as you do. #escapefitness #escapeyourlimits #GymDesign #TopGymDesign

Merry Christmas Eve! Today’s Top Gym Design is ‘Charcoal’- where bold aesthetics meet cutting-edge functionality. This standout design incorporates a range of premium Escape Fitness equipment, including the CRUX, Corebags, Kettlebells, Vertminis and more to level up your training experience. The Charcoal gym design isn’t just about equipment; it’s about creating an atmosphere. With its sleek and sophisticated style, this design is perfect for those who want a workout space that inspires both motivation and admiration. Whether you’re a fitness enthusiast or a professional gym owner, the Charcoal design proves that your environment matters, creating a space that works as hard as you do. #escapefitness #escapeyourlimits #GymDesign #TopGymDesign 

Social Media Strategies every Gym Owner needs now In this podcast episode, brought to you by Escape Fitness, we delve into the strategies that amplify a gym's digital presence and drive real business results with today’s guest, Dennis Yu, one of the world’s foremost authorities on leveraging digital marketing for success. Here, Dennis shares his decades of expertise, delivering actionable insights on how gyms can build stronger community connections by collecting, curating, and sharing hyper-localized digital content. Whether you’re a gym owner or operator, this conversation is packed with invaluable advice to attract more members and deepen engagement with local populations. Dennis Yu is the Chief Technology Officer at BlitzMetrics and co-author of the best-selling book The Definitive Guide to TikTok Ads. A seasoned international speaker, Dennis has presented in over 20 countries and worked with iconic brands like Nike, Red Bull, and the Golden State Warriors. His insights have been featured in CNN, The Wall Street Journal, The Washington Post, NPR, and The Los Angeles Times. He also holds a bachelor’s degree in finance from Southern Methodist University and a degree in Economics from the London School of Economics. In this Episode, we discuss: · The ‘hidden’ data-value that led to the multi-billion-dollar sale of Visio to Walmart · The ‘dollar a day’ marketing strategy · Google and YouTube as social media networks · Reviews and recommendations – do they deliver value? · Hacks to encourage member reviews · Setting up Google Pages for success · Localization and personalization - the key to online visibility · Successfully organising content across multiple social media platforms · Engagement and content strategy · Traditional marketing vs digital marketing – which works best? · The power of micro podcasts To watch the full episode, see the link in the comments below. #escapefitness #fitnessindustry #fitnessnews #fitnesstrends #matthewjanusezk #digitalmarketing #google #socialmediamarketing #socialmedia #gymmarketing #digitalmarketingtips #gymgrowth #fitnessbusiness #dgitalmarketingpodcast #dennisyu #BlitzMetrics

Today’s Top Gym Design is ‘Chilli’. This bold and dynamic space is packed with cutting-edge Escape Fitness equipment. The functional area is equipped with essentials like the BARROW, TIYR, Plyosoft boxes, and more to push your limits. In the strength zone, you'll find striking red Escape Fitness frames that turn up the heat, designed to help you power through your toughest lifts. And that’s not all- ‘Chilli’ also boasts a dedicated boxing area, perfect for throwing punches, building endurance, and releasing some serious energy. Bring the heat to your Christmas fitness journey. #escapefitness #escapeyourlimits #GymDesign #TopGymDesign